JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Funding The Future
November 23, 2015
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Credit unions received more than $50 million in grants over the past 12 months. Where did that money come from? And where is it going?
How To Act Like A Credit Union
November 23, 2015
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As credit union leaders, members, and advocates pause and reflect during this season of thanks, CreditUnions.com shares a few examples of credit unions paying it forward and giving back.
When Is It Time To Update Your Brand?
November 16, 2015
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An outdated brand detracts from your bottom line. Here are four questions you should ask to determine whether your credit union needs a brand update.
Outsource, Insource, Or Something In-Between?
November 9, 2015
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As the business model of credit unions evolves, leaders must decide how to allocate resources and where to invest time, money, and people.
How Educators Insourced For Car-Buying Success
November 9, 2015
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It’s taken more than a decade, but this Wisconsin credit union has fine-tuned its car-buying services to benefit members and increase its loan portfolio.
DOE Targets University-Student Banking Relationships
November 5, 2015
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Credit union involvement seen as limited but experts say keep an eye on the bouncing ball nonetheless.
A G-U-I-D-E To Break Down Cubicle Walls And Encourage Collaboration
November 4, 2015
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Why Lake Trust Credit Union ditched surveys and embraced open communication.
5 Things To Learn From 2Q 2015 Strategy & Performance
November 4, 2015
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What do mountains, frisbees, and barbecue competitions all have to do with credit unions?
New Fannie Mae App Provides Information To Home Buyers
November 2, 2015
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Today’s mobile generation can access end-to-end information during the mortgage process, and credit unions can customize apps with branded marketing messages.
A Mandate For Discovery
October 28, 2015
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Credit unions are exceeding goals and breaking records quarter after quarter. In such an ideal environment, why are some still looking for the next challenge?
Funding The Future
Credit unions received more than $50 million in grants over the past 12 months. Where did that money come from? And where is it going?
How To Act Like A Credit Union
As credit union leaders, members, and advocates pause and reflect during this season of thanks, CreditUnions.com shares a few examples of credit unions paying it ...
When Is It Time To Update Your Brand?
An outdated brand detracts from your bottom line. Here are four questions you should ask to determine whether your credit union needs a brand update.
Outsource, Insource, Or Something In-Between?
As the business model of credit unions evolves, leaders must decide how to allocate resources and where to invest time, money, and people.
How Educators Insourced For Car-Buying Success
It’s taken more than a decade, but this Wisconsin credit union has fine-tuned its car-buying services to benefit members and increase its loan portfolio.
DOE Targets University-Student Banking Relationships
Credit union involvement seen as limited but experts say keep an eye on the bouncing ball nonetheless.
A G-U-I-D-E To Break Down Cubicle Walls And Encourage Collaboration
Why Lake Trust Credit Union ditched surveys and embraced open communication.
5 Things To Learn From 2Q 2015 Strategy & Performance
What do mountains, frisbees, and barbecue competitions all have to do with credit unions?
New Fannie Mae App Provides Information To Home Buyers
Today's mobile generation can access end-to-end information during the mortgage process, and credit unions can customize apps with branded marketing messages.
Browse Topics
Innovation Only Goes So Far Without Internal Alignment
Marc Rapport
Coastal Credit Union evaluates fintech through the lens of member value, strategic growth, and organizational readiness to implement new ideas.
Future Bets For Fintech
Rebecca Wessler
Credit unions are making decisions about where to build, invest, and partner as they balance today’s priorities with tomorrow’s opportunities.
Future Bets From Today’s Credit Unions
Marc Rapport
Industry leaders share how they approach fintech investment, balancing immediate needs with longer-term bets while keeping member value and mission at the center.
Competing For Gen Z, SMBs, And The Future Of Money
Callahan & Associates
Credit unions that enable seamless movement between fiat and digital assets position themselves as a trusted on- and off-ramp.
The Financial Readiness Gap: Credit Unions Evaluate It Every Day. But Who Builds It?
Callahan & Associates
The credit unions that win the next generation will be the ones that showed up early, when young members were forming habits and deciding whom to trust.
Defending Your Credit Union Against Fraud Means Fighting Fire With Smarter Fire
Callahan & Associates
The challenge is no longer whether to adopt AI, but how to adopt it responsibly with the right governance, the right partners, and the right balance between technology and human oversight.
Digital Assets Are Coming For Payments. Are Credit Unions Ready?
Andrew Lepczyk
McKinsey projects trillions of dollars in growth across digital assets, with money movement emerging as one of the biggest opportunities.
The Long Game For Fintech At FORUM Credit Union
Marc Rapport
The Indiana cooperative blends internal development with selective partnerships to meet members’ needs today now while positioning for what’s next.
Mission Fed Weighs Fintech Returns Against Real-World Fit
Marc Rapport
The San Diego cooperative leans on its CUSO and the CURQL network to make fintech investments, but member needs still guide which solutions ultimately make it into the credit union’s operations.
AI Boot Camp Is More Than Basic Training At Clearview FCU
Aaron Passman
Hands-on work with artificial intelligence tools is future-proofing staff members, giving them the confidence to adopt new technology and embrace efficiencies.
A Mandate For Discovery