JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
From Seed To Scale: The Credit Union Grant Model That Builds Capacity
April 21, 2025
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With an eye toward sustainable success, a grant program in North Carolina empowers small nonprofits to fulfill their missions.
3 Bankers Walk Into A Credit Union
April 14, 2025
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A trio of ex-bankers discuss how they embraced credit union culture and discovered a newfound purpose at Together Credit Union.
Lights, Camera, Action! How To Improve Outreach On The Air.
March 31, 2025
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Two credit union leaders discuss how regular broadcast appearances help them reach members and non-members alike.
Celebrating 40 Years Of Credit Union Impact
March 31, 2025
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From shaping the industry’s approach to data to framing the conversation around key industry issues, here’s a look at the impact we’ve made — and what’s to come
Great Strategy Requires Trade-Offs
March 23, 2025
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A notable shift is occurring in the industry as credit unions make a choice to refocus on areas in which they can make the greatest impact.
How Mission And Momentum Have Revolutionized Great Lakes Credit Union
March 23, 2025
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Putting people first has transformed the Illinois-based cooperative into a local powerhouse that stands apart from the competition — and this is only the beginning.
A New Framework For Growth
March 23, 2025
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The first book from Callahan CEO Jon Jeffreys outlines how credit unions can grow and differentiate themselves by putting purpose at the center of their business strategy.
Credit Unions Deliver Impact. Members Are Here For It.
March 17, 2025
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Better rates, lower fees, and steadfast community presence are returning real financial results for the credit union movement.
A Year In Review And What Lies Ahead For Credit Unions In 2025
March 17, 2025
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The cooperative industry has shown much resiliency in today’s shifting economic landscape. That sets a strong precedent for weathering whatever might come.
Credit Union Asset Quality In 4Q 2024
March 17, 2025
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Delinquency and charge-offs are up for credit unions. Does that spell trouble, or is it an opportunity to help members in need?
From Seed To Scale: The Credit Union Grant Model That Builds Capacity
With an eye toward sustainable success, a grant program in North Carolina empowers small nonprofits to fulfill their missions.
3 Bankers Walk Into A Credit Union
A trio of ex-bankers discuss how they embraced credit union culture and discovered a newfound purpose at Together Credit Union.
Lights, Camera, Action! How To Improve Outreach On The Air.
Two credit union leaders discuss how regular broadcast appearances help them reach members and non-members alike.
Celebrating 40 Years Of Credit Union Impact
From shaping the industry’s approach to data to framing the conversation around key industry issues, here’s a look at the impact we’ve made — and ...
Great Strategy Requires Trade-Offs
A notable shift is occurring in the industry as credit unions make a choice to refocus on areas in which they can make the greatest ...
How Mission And Momentum Have Revolutionized Great Lakes Credit Union
Putting people first has transformed the Illinois-based cooperative into a local powerhouse that stands apart from the competition — and this is only the beginning.
Credit Unions Deliver Impact. Members Are Here For It.
Better rates, lower fees, and steadfast community presence are returning real financial results for the credit union movement.
A Year In Review And What Lies Ahead For Credit Unions In 2025
The cooperative industry has shown much resiliency in today’s shifting economic landscape. That sets a strong precedent for weathering whatever might come.
Credit Union Asset Quality In 4Q 2024
Delinquency and charge-offs are up for credit unions. Does that spell trouble, or is it an opportunity to help members in need?
Browse Topics
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?
New Highs For Equity Markets Despite Iran And Oil Prices
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
New Graduates Face A Cautious Job-Hiring Landscape
Tony Waltrich
Today’s job market is shaped by skills based expectations, with employers slowing entry level hiring and placing greater emphasis on applied experience.
A Credit Union Journey Into Cryptocurrency And Stablecoins
Savana Morie
St. Cloud Financial is betting on digital assets to protect member relationships and future relevance. It’s picked up lessons for other leaders along the way.
A New Framework For Growth