JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
The Opportunity In Crowdsourced Lending For A Hispanic Community
March 2, 2015
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California-based Travis Credit Union combines the credit union experience with cultural customs.
SECU Scores Obama Nod With FICO Program
March 2, 2015
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A half-million members respond so far to North Carolina credit union’s offer of free credit scores. President digs it, too.
Member-Focused Staff Can Sell With Tech Tools
March 2, 2015
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You can have a member-focused staff while increasing sales and growing fee-income opportunities through technology.
Subprime Bubble? Not In Credit Union Land.
February 26, 2015
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Equifax report buttresses evidence that subprime auto lending is opportunity for credit unions to do good while doing well.
The Tithe That Binds
February 25, 2015
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Looking to make a larger community impact, Assemblies of God Credit Union has donated 10% of its yearly revenue to charity the past three years.
The Measurement Trap
February 24, 2015
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Is it time to rethink how and what we measure, especially in the credit union world where “high performance” has a different meaning than in for-profit financial institutions?
Need Expertise? Take Expertise. Got A Branch? Give A Branch.
February 23, 2015
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The financial system is ripe for enhanced cooperation between leagues, CUSOs, credit unions, and talented individuals.
7 Secrets For Merger Success
February 23, 2015
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These best practices will ensure your next merger won’t be your last.
No Time For Yes Men At NCUA
February 23, 2015
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Is making the NCUA look professional more important than debating rules before they’re passed?
4 Ratios All Staff Members Should Know
February 23, 2015
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These four performance metrics will help CFOs explain the business of credit unions and show how every employee helps the credit union achieve its goals.
The Opportunity In Crowdsourced Lending For A Hispanic Community
California-based Travis Credit Union combines the credit union experience with cultural customs.
Member-Focused Staff Can Sell With Tech Tools
You can have a member-focused staff while increasing sales and growing fee-income opportunities through technology.
Subprime Bubble? Not In Credit Union Land.
Equifax report buttresses evidence that subprime auto lending is opportunity for credit unions to do good while doing well.
The Tithe That Binds
Looking to make a larger community impact, Assemblies of God Credit Union has donated 10% of its yearly revenue to charity the past three years.
The Measurement Trap
Is it time to rethink how and what we measure, especially in the credit union world where “high performance” has a different meaning than in ...
Need Expertise? Take Expertise. Got A Branch? Give A Branch.
The financial system is ripe for enhanced cooperation between leagues, CUSOs, credit unions, and talented individuals.
7 Secrets For Merger Success
These best practices will ensure your next merger won’t be your last.
No Time For Yes Men At NCUA
Is making the NCUA look professional more important than debating rules before they're passed?
4 Ratios All Staff Members Should Know
These four performance metrics will help CFOs explain the business of credit unions and show how every employee helps the credit union achieve its goals.
Browse Topics
5 Takeaways From Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?
New Highs For Equity Markets Despite Iran And Oil Prices
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
A Credit Union Journey Into Cryptocurrency And Stablecoins
Savana Morie
St. Cloud Financial is betting on digital assets to protect member relationships and future relevance. It’s picked up lessons for other leaders along the way.
Balancing Growth And Risk In Uncertain Lending Environments
Callahan & Associates
Traditional risk tools alone aren’t enough. Portfolio protection must evolve to meet members within the lending experience itself.
The Line Between Growth And Impact Was Blurry. Wright-Patt Decided To Redraw It.
Savana Morie
The Ohio cooperative is refining the role of its foundation to clarify what belongs within the credit union and what belongs under its charitable arm, strengthening focus and long term strategy for both.
Smarter Scheduling Delivers Faster Service And Lower Costs For 4Front Credit Union
Callahan & Associates
The credit union migrated its on-premises contact center and implemented workforce management software to maximize efficiency, minimize costs, and provide a better member experience.
The 84-Month Trap: How Negative Equity Is Quietly Undermining Your Auto Portfolio
Callahan & Associates
A new approach to vehicle affordability for credit unions.
2 Tactics To Increase Young Member Engagement
Aaron Passman
Youth banking programs, in-school branches, and a warm handoff to adulthood builds habits and relationships that last well beyond graduation.
New Graduates Face A Cautious Job-Hiring Landscape
Tony Waltrich
Today’s job market is shaped by skills based expectations, with employers slowing entry level hiring and placing greater emphasis on applied experience.
Don’t Wait For Data. FirstLook Analysis Is Available Today.
Callahan & Associates
Callahan & Associates provides an early look at quarterly performance results. Sneak a peek at the latest trends here.
SECU Scores Obama Nod With FICO Program