GreenState Foundation Invests In Data To Improve Its Community
A partnership with United Ways of Iowa is uncovering insights about employed community members who struggle under limited assets and constrained income.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
What’s In A Name: Director Of Financial Inclusion And Community Engagement
Steph Harrill Kyle helps UW Credit Union take a holistic approach to doing business by the cooperative principles.
How To Measure Mission
A dashboard at Marine Credit Union helps the Wisconsin cooperative focus on member and community impact.
4 Pillars For 2024
January 22, 2024
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Callahan is helping leaders make the most of their time with stories meant to inspire creative, different thinking.
What’s In A Name: Director Of Multicultural Strategy
January 22, 2024
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Daniel Garcia works across his credit union — and his community — to ensure True Sky FCU has the products, services, and relationships it needs to serve all members in its diverse market.
What Can ALICE Do For You?
January 22, 2024
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Community financial institutions need an accurate understanding of financial hardships and local needs to develop effective solutions.
How True Sky FCU Turbo Charges Employee Success
January 15, 2024
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An employee communications team and formal pathways to individual development help True Sky FCU engage its workforce and encourage employees to aim high.
Jimmy Lovelace On Leadership
January 15, 2024
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The chief experience officer helps Community First realize the benefits of humanizing the sales and service processes.
By The Numbers: LICU, CDFI & Juntos Avanzamos
January 8, 2024
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Credit unions undertake all manner of certifications to improve their communities. Here’s how three of the most popular intersect.
Want To Rethink Employee Engagement? Get An Outsider’s Opinion.
January 8, 2024
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Air Force FCU is tapping healthcare talent in its new approach to recruiting, benefits, and engagement.
Find Your Purpose, Find Your Path
January 8, 2024
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In uncertain times, credit unions that know their North Star are poised for success.
This Year, Turn Purpose Into Action
January 8, 2024
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Purpose drives engagement; engagement drives results. Not sure where to start? Check the map.
Polar Plunge With A Purpose
January 1, 2024
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Each year, Affinity Plus takes an ice-cold dive to make a big impact in the community.
4 Pillars For 2024
Callahan is helping leaders make the most of their time with stories meant to inspire creative, different thinking.
What’s In A Name: Director Of Multicultural Strategy
Daniel Garcia works across his credit union — and his community — to ensure True Sky FCU has the products, services, and relationships it ...
What Can ALICE Do For You?
Community financial institutions need an accurate understanding of financial hardships and local needs to develop effective solutions.
How True Sky FCU Turbo Charges Employee Success
An employee communications team and formal pathways to individual development help True Sky FCU engage its workforce and encourage employees to aim high.
Jimmy Lovelace On Leadership
The chief experience officer helps Community First realize the benefits of humanizing the sales and service processes.
By The Numbers: LICU, CDFI & Juntos Avanzamos
Credit unions undertake all manner of certifications to improve their communities. Here's how three of the most popular intersect.
Want To Rethink Employee Engagement? Get An Outsider’s Opinion.
Air Force FCU is tapping healthcare talent in its new approach to recruiting, benefits, and engagement.
This Year, Turn Purpose Into Action
Purpose drives engagement; engagement drives results. Not sure where to start? Check the map.
Polar Plunge With A Purpose
Each year, Affinity Plus takes an ice-cold dive to make a big impact in the community.
Browse Topics
5 Takeaways From Trendwatch
Tony Waltrich
The U.S. economy is throwing up mixed signals, but America’s credit unions are delivering value and, in turn, enjoying deeper relationships, higher originations, and a stronger bottom line.
Vantage West Turns A Good Problem Into Great Recognition
Savana Morie
Discover how two employee awards honor the Arizona credit union’s commitment to a team-first culture while boosting employee engagement and workplace culture.
AI Is Rewriting The Economics Of Banking
Callahan & Associates
AI is removing friction from financial decisions, giving consumers more control over their money and forcing banks and credit unions to compete on real value.
How 2 Marketing Teams Organize For Impact
Aaron Passman
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Affordable Housing Isn’t About Business. It’s About People.
Aaron Passman
NOLA Firemen’s FCU helps members qualify for a mortgage in a state where poverty is high and insurance premiums are keeping many would-be borrowers out of a home.
Don’t Wait For Data. FirstLook Analysis Is Available Today.
Callahan & Associates
Callahan & Associates provides an early look at quarterly performance results. Sneak a peek at the latest trends here.
What Credit Unions Can Learn From Mamdani’s Campaign
Alix Patterson
Don’t stop reading because you think this is a love letter to Zohran Mamdani. It’s not about politics; it’s about connection and authenticity. His people-first campaign offers four lessons for credit unions on speaking with purpose and being heard.
Member Experience Is Everything
Aaron Passman
Explore best practices to streamline service, inspire leadership engagement, and improve the member experience.
2 Hot Takes On Member Growth
Rebecca Wessler
Member growth is slowing. What can credit unions do about it? Callahan experts explore how purpose and financial wellbeing might be the key to sustainable member growth.
How Credit Unions Can Compete Through Omnichannel Member Experiences
Callahan & Associates
Futureproof your credit union. Learn how ASAPP Financial Technology’s bank.io OXP | Omnichannel Experience Platform supports credit unions as they compete against direct-to-consumer fintechs.
Find Your Purpose, Find Your Path