Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

BCU Builds National Reach One Relationship At A Time

The Illinois-based cooperative built its business around meeting the needs of some of Americas most admired companies. Deep relationships, diverse products, and a focus on financial wellbeing have helped BCU grow into one of the nation’s largest credit unions.

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Features

CEO Onboarding: Jenny Vipperman, ORNL FCU

The first-time CEO leans on her experience, her network, and, last but hardly least, her talented staff to chart the future for the East Tennessee ...
Features

Exit Interview: Dan Berger

NAFCU’s long-time front man reflects on leadership, legacy, and what lies ahead.
Features

A Safe Place For Members With Dementia

A new designation is helping Landings Credit Union better serve a population projected to grow in coming years.
Blogs

3 Trends At Low-Income And CDFI Credit Unions

Designations focused on serving members of modest means can lead to vastly different financial outcomes for credit unions.
Features

What’s In A Name: Director Of Community Homeownership Development

WSECU creates a new role to take a holistic approach toward housing affordability in Seattle.
Features

Back To School. Back To Work.

A training program from Associated Credit Union clears a pathway from class to career.
Features

Financial Wellbeing For Members. Financial Wellbeing For All.

After offering financial wellbeing services to members for years, BCU recently created a CUSO and rolled out a mobile app that guides members and non-members ...
Features

BCU Builds National Reach One Relationship At A Time

The Illinois-based cooperative built its business around meeting the needs of some of Americas most admired companies. Deep relationships, diverse products, and a focus on ...
Blogs

3 Key Questions For Strategic Planning

As the industry heads to the close of a turbulent year, a few core questions can guide discussions around how to better serve members and ...
Features

Credit Unions Are Stepping Up Aid Offerings Amid Strikes

Credit unions serving sectors impacted by work stoppages are rolling out offers to assist members facing economic hardship.

How Well Do You Know The Gen Z Economy?

From TikTok tips to Buy Now Pay Later pitfalls, Gen Z is navigating a complex financial landscape shaped by economic uncertainty, digital innovation, and shifting priorities — test your knowledge of this nuanced generation in this interactive quiz.

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Stocking Every Aisle With Financial Opportunity

Publix Employees FCU turns everyday moments into lasting financial impact. Through on-site support and a vibrant wellness program, the credit union is building trust, offering guidance, and forging financial confidence one associate at a time.

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