JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Earth Day Is Every Day For Green Lenders
April 22, 2024
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New stores of federal funding are now available to help credit unions cultivate a growing business in solar and more.
Green Lending: What Is Your ‘Why?’
April 22, 2024
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There are different motivations for delving into green lending, but five in particular apply to the strategic focus of credit unions.
Opportunities Abound For Veterans At A Kentucky Credit Union
April 15, 2024
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A program at Abound Credit Union has helped hundreds of would-be small business owners since its launch eight years ago.
The Power Of Business Lending And Services
April 15, 2024
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Two credit unions — one large, one smaller — offer insight from their experience serving the business community.
5 Valuable Governance Guidelines To Adopt Today
March 25, 2024
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Constructive action and positive impact are the product of a board engaged in servant leadership — the true calling of a Class A board.
A Board Full Of Bosses: CEOs Turn Challenges Into Opportunity
March 25, 2024
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From tweaking communication strategies to embracing diverse perspectives, here’s how three leaders are adjusting to new roles.
A Patchwork Path To Equity And Justice For All
March 18, 2024
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An array of experiences and professional development opportunities, combined with drive and passion, has positioned James Hunter for success in the field of DEI.
Kiona Bell On Leadership
March 18, 2024
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Being in charge of digital delivery and member experience at Credit Union West means knowing how to lead with head and heart.
3 Takeaways From Day 2 Of GAC 2024
March 6, 2024
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The curse of cable TV, servant leadership, and more concerns around AI were among the major topics as the annual event continued.
3 Takeaways From Day 1 Of GAC 2024
March 5, 2024
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The fate of fee income, AI, and consolidation (of a sort) were top of mind on Monday.
Earth Day Is Every Day For Green Lenders
New stores of federal funding are now available to help credit unions cultivate a growing business in solar and more.
Opportunities Abound For Veterans At A Kentucky Credit Union
A program at Abound Credit Union has helped hundreds of would-be small business owners since its launch eight years ago.
The Power Of Business Lending And Services
Two credit unions — one large, one smaller — offer insight from their experience serving the business community.
5 Valuable Governance Guidelines To Adopt Today
Constructive action and positive impact are the product of a board engaged in servant leadership — the true calling of a Class A board.
A Board Full Of Bosses: CEOs Turn Challenges Into Opportunity
From tweaking communication strategies to embracing diverse perspectives, here’s how three leaders are adjusting to new roles.
A Patchwork Path To Equity And Justice For All
An array of experiences and professional development opportunities, combined with drive and passion, has positioned James Hunter for success in the field of DEI.
Kiona Bell On Leadership
Being in charge of digital delivery and member experience at Credit Union West means knowing how to lead with head and heart.
3 Takeaways From Day 2 Of GAC 2024
The curse of cable TV, servant leadership, and more concerns around AI were among the major topics as the annual event continued.
3 Takeaways From Day 1 Of GAC 2024
The fate of fee income, AI, and consolidation (of a sort) were top of mind on Monday.
Browse Topics
Credit Union Data Predicts Who Will Win Super Bowl 2026
Andrew Lepczyk
As Super Bowl LX nears, the Callahan Bowl prediction model says the Seahawks will see green en route to the Lombardi Trophy.
140 Million Reasons To Lend
Aaron Passman
Lending is evolving, and credit unions are adapting. This week, CreditUnions.com examines how shifting economic conditions are reshaping lending strategies.
Rethinking Auto Lending And The Choices Facing Credit Union Leaders
Callahan & Associates
Affordability pressures, extended loan terms, and shifting vehicle values are forcing institutions to look beyond familiar structures and reconsider how to balance risk and return.
What Credit Unions Can Do NOW To Launch And Expand Student Lending Programs
Callahan & Associates
Credit unions are uniquely well-positioned to guide members through uncertainty and fill essential funding gaps.
What Would A 10% Credit Card Rate Cap Mean For Credit Unions And Members?
Andrew Lepczyk
A closer look at the trade-offs of mandated lower credit card rates reveals a delicate balance between portfolio health and member access.
5 Tucson Credit Unions Join Forces For Affordable Housing
Savana Morie
A handful of regional credit unions pair up with the GoWest Foundation to offer 100% financing for eligible borrowers.
4 Important Exceptions To Track For Commercial Lending
Callahan & Associates
Learn how to identify, track, and manage four commercial lending exceptions to reduce risk, strengthen compliance, and streamline operations.
The Personal Loan Landscape Has Shifted
Aaron Passman
Declining savings rates and rising financial pressure are reshaping why members borrow, pushing credit unions to rethink lending strategies.
Simplify Credit Card Issuing For Sustainable Growth
Callahan & Associates
How can credit unions stay true to their mission while evolving to meet modern needs?
Will Ultra-Low Interest Rates Improve Housing Affordability?
Andrew Lepczyk
Ultra-low rates might feel like a boost to affordability, but they can create unintended challenges that ripple through housing markets, lenders, and the members credit unions serve.
Green Lending: What Is Your ‘Why?’