Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Features

Jen Kuhn On Leadership

The Bank-Fund Staff executive focuses on employee empowerment in her role as chief human resources officer.
Features

Exit Interview: Tom Berquist, BECU

BECU’s longtime chief marketer helped build the cooperative’s considerable legacy as an industry leader.
Features

The Evolution Of Leadership Development At Together Credit Union

A comprehensive program at the Missouri cooperative helps those outside its walls become better leaders, too.
Features

CEO Onboarding: Jenny Vipperman, ORNL FCU

The first-time CEO leans on her experience, her network, and, last but hardly least, her talented staff to chart the future for the East Tennessee ...
Features

Exit Interview: Dan Berger

NAFCU’s long-time front man reflects on leadership, legacy, and what lies ahead.
Features

A Safe Place For Members With Dementia

A new designation is helping Landings Credit Union better serve a population projected to grow in coming years.
Blogs

3 Trends At Low-Income And CDFI Credit Unions

Designations focused on serving members of modest means can lead to vastly different financial outcomes for credit unions.
Features

What’s In A Name: Director Of Community Homeownership Development

WSECU creates a new role to take a holistic approach toward housing affordability in Seattle.
Features

Back To School. Back To Work.

A training program from Associated Credit Union clears a pathway from class to career.
Features

Financial Wellbeing For Members. Financial Wellbeing For All.

After offering financial wellbeing services to members for years, BCU recently created a CUSO and rolled out a mobile app that guides members and non-members ...

Calling All CFOs

Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.

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Membership And Annual Member Growth, 06.30.25

Member Momentum Is At A Crossroads

Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.

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