JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
How To Help Gen Z Combat The ‘Vibecession’
September 30, 2024
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The economy feels pretty bleak to young consumers, with homeownership seeming permanently out of reach. Some credit unions are taking steps to combat that pessimism.
What’s In A Name: Member Care Specialist
September 30, 2024
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Jay Hall’s role at Fortera Federal Credit Union helps families properly settle accounts after a member has passed away.
Redwood Credit Union Serves Up More Than Financial Services
September 23, 2024
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The California cooperative has partnered with a catering company to open a café in its two headquarters buildings, offering fresh, affordable food to the public.
UFCU’s Mobile Branch Drives Financial Sense In Underserved Communities
September 23, 2024
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The Texas credit union is extending financial services and resources to geographical areas with limited or no banking presence.
Buy Now, Pay Later: Fad Or The Future?
September 9, 2024
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BNPL programs have become a key player in the financial landscape, with some credit unions adopting their own version for their members.
KPIs Kick Good Will Into High Gear
September 2, 2024
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From Knoxville to Nome, credit unions are attaching hard numbers to community impact and taking their philanthropy further than ever before.
A Blueprint To Build Better Volunteers
September 2, 2024
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A three-year-old program at 3Rivers Federal Credit Union prepares team members to participate on local boards and committees.
A Guide To Measuring Credit Union Impact
September 2, 2024
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Credit unions build stronger communities every day. It’s time to share those success stories with the world.
Exit Interview: Hank Hubbard, One Detroit Credit Union
September 2, 2024
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The veteran leader and Motor City hype man looks back on a career centered on living the “people helping people” philosophy.
A New Way to Measure Impact
September 1, 2024
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To better fulfil its mission, Blue FCU has adopted a different method of measuring success that more closely examines members’ financial health.
How To Help Gen Z Combat The ‘Vibecession’
The economy feels pretty bleak to young consumers, with homeownership seeming permanently out of reach. Some credit unions are taking steps to combat that pessimism.
What’s In A Name: Member Care Specialist
Jay Hall’s role at Fortera Federal Credit Union helps families properly settle accounts after a member has passed away.
Redwood Credit Union Serves Up More Than Financial Services
The California cooperative has partnered with a catering company to open a café in its two headquarters buildings, offering fresh, affordable food to the public.
UFCU’s Mobile Branch Drives Financial Sense In Underserved Communities
The Texas credit union is extending financial services and resources to geographical areas with limited or no banking presence.
Buy Now, Pay Later: Fad Or The Future?
BNPL programs have become a key player in the financial landscape, with some credit unions adopting their own version for their members.
KPIs Kick Good Will Into High Gear
From Knoxville to Nome, credit unions are attaching hard numbers to community impact and taking their philanthropy further than ever before.
A Blueprint To Build Better Volunteers
A three-year-old program at 3Rivers Federal Credit Union prepares team members to participate on local boards and committees.
A Guide To Measuring Credit Union Impact
Credit unions build stronger communities every day. It’s time to share those success stories with the world.
Exit Interview: Hank Hubbard, One Detroit Credit Union
The veteran leader and Motor City hype man looks back on a career centered on living the “people helping people” philosophy.
A New Way to Measure Impact
To better fulfil its mission, Blue FCU has adopted a different method of measuring success that more closely examines members’ financial health.
Browse Topics
CDFIs By The Numbers
Omar Shalabi
CDFI credit unions might be fewer in number, but their impact reaches millions of members, and their footprint highlights how targeted mission can translate into broad, measurable reach.
Credit Human Redefines ‘Green’ In The Heart Of Texas
Savana Morie
The credit union completed a three acre headquarters campus in 2021 that offers 52% more space while consuming a fraction of the resources. It’s a model of how cooperatives can lead on sustainability without sacrificing performance.
Serving The Underserved Without Accepting Preventable Fraud Losses
Callahan & Associates
Preventable fraud losses quietly erode credit union margins. The difference between a 25% and 6% loss rate isn’t risk. It’s execution.
Inside An In-School Model That Links Classrooms With College And Careers
Savana Morie
Holy Rosary Credit Union has embedded itself into a local high school’s career and technical education program, offering scholarships, internships, and courses eligible for college credit.
6 Credit Union Executive Priorities For 2026
Jay Johnson
Credit union leaders want to know where peers are placing their focus. These six priorities reflect how leadership teams are responding to change with intention and clarity.
What’s Next For Credit Union Earnings?
Omar Shalabi
As margin support begins to fade, earnings performance is becoming more sensitive to revenue mix and harder to interpret through public reporting alone.
The Great Wealth Transfer Is Also A Relationship Transfer
Savana Morie
Harvard FCU combines digital estate planning with human financial guidance to support positive, proactive wealth transfer across generations.
The Lending Lag Is Real, And Here’s What Smaller Credit Unions Can Do About It
Callahan & Associates
Discover how small to midsize credit unions can weather the economic headwinds hitting their communities right now.
Fresh Risks For Financial Markets
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
What’s In A Name: AVP Of Member Insights
Aaron Passman
At Service Credit Union, Dave Widener connects data, strategy, and culture to shape better outcomes for members.