JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
The Unofficial Credit Union Anthem
December 9, 2024
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Credit unions have the power to change lives — and they shouldn’t be afraid to use it.
4 Takeaways From Day 2 Of Future Branches 2024
December 6, 2024
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Recruitment and retention, emotional loyalty, and more were key topics during the second day of the Austin event.
Financial Stress Is Cutting Into Worker Productivity
November 25, 2024
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Recent data shows rising levels of employee stress, but people are becoming more comfortable asking for help dealing with those worries.
Holistic Wellness Finds A Home In Credit Unions
November 18, 2024
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From yoga to YouTube, three credit unions share insight on what’s working, or not, in their shops.
Building Bonds And Brand By Way Of Culture Kits
November 18, 2024
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Credit Union 1 is cultivating a people-first approach through a quarterly program that highlights different strategic goals and ties employee behavior to organization success.
Evolving HR Roles For An Evolving Workforce
November 18, 2024
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HR leaders offer insights into their job titles, the impact they have on their credit unions, and how their roles have evolved as employee needs evolve.
Mortgages For The Military, Members For Life
November 11, 2024
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Credit union leaders share how they navigate a successful VA loan program and address challenges veterans face.
Anthony Hernandez On Leadership
November 11, 2024
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The president and CEO of the Defense Credit Union Council discusses similarities between the military and credit unions, the benefits of the “OODA loop,” and more.
From Service To Stability: Exploring Veterans’ Financial Wellbeing And Opportunities For Credit Unions
November 11, 2024
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Veterans reported higher levels of financial wellbeing than the average U.S. adult in a CFPB survey, but credit unions have room to help those experiencing hardship.
Physical Branch, Digital Service
November 3, 2024
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Affinity Plus builds member engagement by focusing equally on a modern brick-and-mortar network plus the latest technologies for members and staff alike.
4 Takeaways From Day 2 Of Future Branches 2024
Recruitment and retention, emotional loyalty, and more were key topics during the second day of the Austin event.
Financial Stress Is Cutting Into Worker Productivity
Recent data shows rising levels of employee stress, but people are becoming more comfortable asking for help dealing with those worries.
Holistic Wellness Finds A Home In Credit Unions
From yoga to YouTube, three credit unions share insight on what’s working, or not, in their shops.
Building Bonds And Brand By Way Of Culture Kits
Credit Union 1 is cultivating a people-first approach through a quarterly program that highlights different strategic goals and ties employee behavior to organization success.
Evolving HR Roles For An Evolving Workforce
HR leaders offer insights into their job titles, the impact they have on their credit unions, and how their roles have evolved as employee needs ...
Mortgages For The Military, Members For Life
Credit union leaders share how they navigate a successful VA loan program and address challenges veterans face.
Anthony Hernandez On Leadership
The president and CEO of the Defense Credit Union Council discusses similarities between the military and credit unions, the benefits of the “OODA loop,” and ...
From Service To Stability: Exploring Veterans’ Financial Wellbeing And Opportunities For Credit Unions
Veterans reported higher levels of financial wellbeing than the average U.S. adult in a CFPB survey, but credit unions have room to help those experiencing ...
Physical Branch, Digital Service
Affinity Plus builds member engagement by focusing equally on a modern brick-and-mortar network plus the latest technologies for members and staff alike.
Browse Topics
A Credit Union Journey Into Cryptocurrency And Stablecoins
Savana Morie
St. Cloud Financial is betting on digital assets to protect member relationships and future relevance. It’s picked up lessons for other leaders along the way.
Balancing Growth And Risk In Uncertain Lending Environments
Callahan & Associates
Traditional risk tools alone aren’t enough. Portfolio protection must evolve to meet members within the lending experience itself.
The Line Between Growth And Impact Was Blurry. Wright-Patt Decided To Redraw It.
Savana Morie
The Ohio cooperative is refining the role of its foundation to clarify what belongs within the credit union and what belongs under its charitable arm, strengthening focus and long term strategy for both.
Smarter Scheduling Delivers Faster Service And Lower Costs For 4Front Credit Union
Callahan & Associates
The credit union migrated its on-premises contact center and implemented workforce management software to maximize efficiency, minimize costs, and provide a better member experience.
The 84-Month Trap: How Negative Equity Is Quietly Undermining Your Auto Portfolio
Callahan & Associates
A new approach to vehicle affordability for credit unions.
2 Tactics To Increase Young Member Engagement
Aaron Passman
Youth banking programs, in-school branches, and a warm handoff to adulthood builds habits and relationships that last well beyond graduation.
New Graduates Face A Cautious Job-Hiring Landscape
Tony Waltrich
Today’s job market is shaped by skills based expectations, with employers slowing entry level hiring and placing greater emphasis on applied experience.
Don’t Wait For Data. FirstLook Analysis Is Available Today.
Callahan & Associates
Callahan & Associates provides an early look at quarterly performance results. Sneak a peek at the latest trends here.
The Merchant Services Advantage For Credit Unions
Callahan & Associates
Payment capabilities increasingly shape how business owners evaluate their primary financial institution
Coffee And A Smile? Not Good Enough.
Aaron Passman
Coffee and a smile still matter — they’re just not enough. That’s why credit unions are redefining member experience across digital, data, and the entire organization.
The Unofficial Credit Union Anthem