Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

7 Leadership Lessons From 2025

From the boardroom to the branch floor, credit union leaders share thoughts on being different, embracing challenges, keeping mission top of mind, and more.

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CreditUnions.com Top Picks For 2025

The editorial team at Callahan & Associates weighs in on stories that defined 2025 through actionable strategies, meaningful insights, and perspectives that continue to influence the cooperative movement.

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What Credit Unions Can Learn From Mamdani’s Campaign

Don’t stop reading because you think this is a love letter to Zohran Mamdani. It’s not about politics; it’s about connection and authenticity. His people-first campaign offers four lessons for credit unions on speaking with purpose and being heard.

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Blogs

Are U.S. Households Finally Catching A Break?

Having weathered a difficult five years, U.S households have modestly improved their financial situation in the short term; their long-term prognosis is murkier.
Features

3 Ways Credit Unions Ease Holiday Financial Stress

From cross-cooperative collaboration to well-timed relief products and services, credit unions are lightening the holiday budget burden.
Features

3 Ways Credit Unions Showed Up For Small Businesses In 2025

Amid a turbulent financial landscape, credit unions across the country stepped in with lending, grants, and community partnerships to support small businesses and entrepreneurs.
Features

Financial Coaching Transforms Members’ Lives At Vantage West

The Arizona-based credit union has revamped its approach to financial education and community partnerships to better serve the needs of its market.
Features

JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria

A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Blogs

7 Leadership Lessons From 2025

From the boardroom to the branch floor, credit union leaders share thoughts on being different, embracing challenges, keeping mission top of mind, and more.
Blogs

CreditUnions.com Top Picks For 2025

The editorial team at Callahan & Associates weighs in on stories that defined 2025 through actionable strategies, meaningful insights, and perspectives that continue to influence ...
Features

Vantage West Turns A Good Problem Into Great Recognition

Discover how two employee awards honor the Arizona credit union’s commitment to a team-first culture while boosting employee engagement and workplace culture.
Features

Affordable Housing Isn’t About Business. It’s About People.

NOLA Firemen’s FCU helps members qualify for a mortgage in a state where poverty is high and insurance premiums are keeping many would-be borrowers out ...
Blogs

What Credit Unions Can Learn From Mamdani’s Campaign

Don’t stop reading because you think this is a love letter to Zohran Mamdani. It’s not about politics; it’s about connection and authenticity. His people-first ...
Jim Morrell, Peninsula Community FCU

Jim Morrell On Leadership

The CEO of Peninsula Community Federal Credit Union highlights how active listening and lessons from the basket court shape a culture of inclusive banking that serves members and employees.

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