JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Innovative Card Solutions Enhance Member Engagement And Deliver Exceptional Value
June 10, 2024
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A Q&A with the credit card manufacturing company reveals skills and best practices that set it apart.
TDECU Raises The Game On NIL
May 20, 2024
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A new partnership gives the Texas-based credit union a broader reach for name, image, and licensing deals, providing access to some 600 university athletes.
Like, Share, Comment: How Social Influencers Are Helping SF Fire Build Its Brand
May 20, 2024
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SF Fire reaches younger consumers through trusted local social media personalities.
True Sky’s Blueprint For Internal And External Change Management
May 13, 2024
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The Oklahoma credit union is deploying new tools that change the game for its staff and its mission-based membership strategies.
All Things CDFI: Recertification, Grants and Greenhouse Gas Reduction Awards
May 6, 2024
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Watch CU Strategic Planning’s experts discuss: Recertification – what needs to be done NOW to retain your certification and how CU Strategic Planning can help you with 2023 and 2024 data. The new certification standards – how to work with them to benefit your credit union, and how the new reg impacts current CDFI awards. Greenhouse
Vantage West Works A Side HUSTL
May 6, 2024
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The Arizona-based credit union’s new fintech venture is part of a broader segmentation trend across the financial services industry.
Mega Bank Skips Town, Premier America Steps In
April 29, 2024
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The cooperative boosts its standing with Southern California’s Hispanic community as part of a bid to expand financial inclusion.
Hyperlocal Help In The Golden State
April 29, 2024
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After conducting in-depth research on income disparity and wealth gaps throughout California, Golden 1 made a five-year, $10 million investment in a local community.
Where Are The Gaps In Financial Inclusion?
April 29, 2024
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Marginalized communities are largely unbanked or underserved, but credit unions can bolster inclusivity and enhance the financial wellbeing of these groups.
Earth Day Is Every Day For Green Lenders
April 22, 2024
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New stores of federal funding are now available to help credit unions cultivate a growing business in solar and more.
Innovative Card Solutions Enhance Member Engagement And Deliver Exceptional Value
A Q&A with the credit card manufacturing company reveals skills and best practices that set it apart.
TDECU Raises The Game On NIL
A new partnership gives the Texas-based credit union a broader reach for name, image, and licensing deals, providing access to some 600 university athletes.
Like, Share, Comment: How Social Influencers Are Helping SF Fire Build Its Brand
SF Fire reaches younger consumers through trusted local social media personalities.
True Sky’s Blueprint For Internal And External Change Management
The Oklahoma credit union is deploying new tools that change the game for its staff and its mission-based membership strategies.
All Things CDFI: Recertification, Grants and Greenhouse Gas Reduction Awards
Watch CU Strategic Planning’s experts discuss: Recertification – what needs to be done NOW to retain your certification and how CU Strategic Planning can help you ...
Vantage West Works A Side HUSTL
The Arizona-based credit union’s new fintech venture is part of a broader segmentation trend across the financial services industry.
Mega Bank Skips Town, Premier America Steps In
The cooperative boosts its standing with Southern California’s Hispanic community as part of a bid to expand financial inclusion.
Hyperlocal Help In The Golden State
After conducting in-depth research on income disparity and wealth gaps throughout California, Golden 1 made a five-year, $10 million investment in a local community.
Where Are The Gaps In Financial Inclusion?
Marginalized communities are largely unbanked or underserved, but credit unions can bolster inclusivity and enhance the financial wellbeing of these groups.
Earth Day Is Every Day For Green Lenders
New stores of federal funding are now available to help credit unions cultivate a growing business in solar and more.
Browse Topics
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.
A Credit Union Bond Beyond Bloodlines
Aaron Passman
For Mike and Dave Valentine, the family business just happens to be credit unions. The father-son duo talk leadership styles, cooperative values, and the lessons they’ve learned from each other along the way.
Connection And Caring Matter As Much As Knowledge And Resources
Chris Howard
People who are truly financially thriving have both means and a sense of security that comes from confidence about the future. Building that kind of emotional engagement requires a deliberate design of everyday interactions.
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.