GreenState Foundation Invests In Data To Improve Its Community
A partnership with United Ways of Iowa is uncovering insights about employed community members who struggle under limited assets and constrained income.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
What’s In A Name: Director Of Financial Inclusion And Community Engagement
Steph Harrill Kyle helps UW Credit Union take a holistic approach to doing business by the cooperative principles.
How To Measure Mission
A dashboard at Marine Credit Union helps the Wisconsin cooperative focus on member and community impact.
Support For Women Leaders In The Badger State
March 6, 2023
No Comments
A one-day live summit and periodic virtual sessions are empowering women and ensuring their future in the movement.
Banking Desert? Not So Fast, Says Great Lakes Credit Union.
February 27, 2023
No Comments
While the cooperative is focused on filling financial services gaps in the Chicagoland area, a host of community partners are working to meet other needs.
CEO Onboarding: Tonita Webb, Verity Credit Union
February 21, 2023
No Comments
Showing up as her true self helped Tonita Webb navigate her first foray into the corner office as CEO of Seattle’s Verity Credit Union.
4Q22 Trendwatch
February 17, 2023
No Comments
Watch the recording of Trendwatch to learn about credit union performance trends gathered from 4Q 2022 data.
CEO Onboarding: Brian Waldron, Dort Financial Credit Union
February 13, 2023
No Comments
A newly minted chief executive uses intentional listening to build connections and spark growth at his Michigan cooperative.
Exit Interview: Dave Roughton, SAFE Credit Union
February 13, 2023
No Comments
From the coin vault to the corner office, Dave Roughton looks back on a career and to the future of an industry with impact in mind.
Tiny Houses Are Helping Redwood Credit Union Address A Big Problem
February 6, 2023
No Comments
The California-based cooperative is writing loans for small properties to help combat the affordable-housing crisis.
Impact Strategies From January 2023
January 30, 2023
No Comments
A look back at strategies and ideas that help credit unions make an even bigger difference in the communities they serve.
CEO Onboarding: Laurie Butz, Capital Credit Union
January 23, 2023
No Comments
Listen before acting, and honor the past while embracing the future — words of wisdom to help a new chief executive settle into the role.
Time For A Rebrand? Spero Financial Knew Why, When, And How.
January 17, 2023
No Comments
After a market survey revealed cracks in the credit union’s brand equity and perception, Spero went all in on mission and values.
Support For Women Leaders In The Badger State
A one-day live summit and periodic virtual sessions are empowering women and ensuring their future in the movement.
Banking Desert? Not So Fast, Says Great Lakes Credit Union.
While the cooperative is focused on filling financial services gaps in the Chicagoland area, a host of community partners are working to meet other needs.
CEO Onboarding: Tonita Webb, Verity Credit Union
Showing up as her true self helped Tonita Webb navigate her first foray into the corner office as CEO of Seattle’s Verity Credit Union.
4Q22 Trendwatch
Watch the recording of Trendwatch to learn about credit union performance trends gathered from 4Q 2022 data.
CEO Onboarding: Brian Waldron, Dort Financial Credit Union
A newly minted chief executive uses intentional listening to build connections and spark growth at his Michigan cooperative.
Exit Interview: Dave Roughton, SAFE Credit Union
From the coin vault to the corner office, Dave Roughton looks back on a career and to the future of an industry with impact in ...
Tiny Houses Are Helping Redwood Credit Union Address A Big Problem
The California-based cooperative is writing loans for small properties to help combat the affordable-housing crisis.
Impact Strategies From January 2023
A look back at strategies and ideas that help credit unions make an even bigger difference in the communities they serve.
CEO Onboarding: Laurie Butz, Capital Credit Union
Listen before acting, and honor the past while embracing the future — words of wisdom to help a new chief executive settle into the role.
Time For A Rebrand? Spero Financial Knew Why, When, And How.
After a market survey revealed cracks in the credit union’s brand equity and perception, Spero went all in on mission and values.
Browse Topics
5 Takeaways From Trendwatch
Tony Waltrich
The U.S. economy is throwing up mixed signals, but America’s credit unions are delivering value and, in turn, enjoying deeper relationships, higher originations, and a stronger bottom line.
Vantage West Turns A Good Problem Into Great Recognition
Savana Morie
Discover how two employee awards honor the Arizona credit union’s commitment to a team-first culture while boosting employee engagement and workplace culture.
AI Is Rewriting The Economics Of Banking
Callahan & Associates
AI is removing friction from financial decisions, giving consumers more control over their money and forcing banks and credit unions to compete on real value.
How 2 Marketing Teams Organize For Impact
Aaron Passman
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Affordable Housing Isn’t About Business. It’s About People.
Aaron Passman
NOLA Firemen’s FCU helps members qualify for a mortgage in a state where poverty is high and insurance premiums are keeping many would-be borrowers out of a home.
Don’t Wait For Data. FirstLook Analysis Is Available Today.
Callahan & Associates
Callahan & Associates provides an early look at quarterly performance results. Sneak a peek at the latest trends here.
What Credit Unions Can Learn From Mamdani’s Campaign
Alix Patterson
Don’t stop reading because you think this is a love letter to Zohran Mamdani. It’s not about politics; it’s about connection and authenticity. His people-first campaign offers four lessons for credit unions on speaking with purpose and being heard.
Member Experience Is Everything
Aaron Passman
Explore best practices to streamline service, inspire leadership engagement, and improve the member experience.
2 Hot Takes On Member Growth
Rebecca Wessler
Member growth is slowing. What can credit unions do about it? Callahan experts explore how purpose and financial wellbeing might be the key to sustainable member growth.
How Credit Unions Can Compete Through Omnichannel Member Experiences
Callahan & Associates
Futureproof your credit union. Learn how ASAPP Financial Technology’s bank.io OXP | Omnichannel Experience Platform supports credit unions as they compete against direct-to-consumer fintechs.