Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Service Puts Financial Wellness In Members’ Pockets

The financial atmosphere is changing. A decline in in-person transactions is leaving credit union staffers with fewer face-to-face opportunities to talk with members about financial planning and wellness. And the rise of non-traditional resources for investment and savings advice tempting resources that young people are turning to more often, according to a recent national survey

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Clearwater Embraces Its CDFI Status

Leaders of the Montana cooperative discuss the importance of the credit union’s certification as a community development financial institution and how that status dovetails with the institution’s broader mission.

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Summit Credit Union Focuses On Women

The Wisconsin-based institution sets itself apart by focusing on the needs of women, helping them gain financial independence, and, most recently, helping people take steps to close the gender pay gap.

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Features

School Branches Earn High Grades For This Ohio Cooperative

Atomic Credit Union helps students build savings and careers as it increases visibility through its 58 school branches.
Features

Service Puts Financial Wellness In Members’ Pockets

The financial atmosphere is changing. A decline in in-person transactions is leaving credit union staffers with fewer face-to-face opportunities to talk with members about financial ...
Features

Adding Fun To Financial Education

Abound Credit Union’s in-house curriculum meets state requirements while engaging and entertaining young students.
Features

An Inside Look At Organizational Change

Methodologies to manage change abound, but these two credit unions have best practices and lessons learned that can apply to everyone.

Clearwater Embraces Its CDFI Status

Leaders of the Montana cooperative discuss the importance of the credit union’s certification as a community development financial institution and how that status dovetails with ...
Industry Insights

Impact Strategies From August 2022

A look back at recent stories of how credit unions are making a difference in the communities they serve.
Graph Of The Week

Financial Literacy Offerings Drive Down Credit Union Delinquency Rates

For institutions with $100 million or more in assets, educational offerings are often a key factor when it comes to preventing late loan payments.
Industry Insights

The Changing Climate For Credit Unions

Seven steps to protect your credit union’s balance sheet and membership from increasing climate risks.
Features

Summit Credit Union Focuses On Women

The Wisconsin-based institution sets itself apart by focusing on the needs of women, helping them gain financial independence, and, most recently, helping people take steps ...
Features

Meritrust Takes Financial Literacy To The Locker Room

The credit union has partnered with three of Kansas’s largest universities to provide financial education for college athletes.
Jim Morrell, Peninsula Community FCU

Jim Morrell On Leadership

The CEO of Peninsula Community Federal Credit Union highlights how active listening and lessons from the basket court shape a culture of inclusive banking that serves members and employees.

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