Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

How Credit Unions Can Ease The Back-To-School Burden

Summer may only be at its midway point, but that’s not stopping credit unions from back-to-school planning. Many institutions all over the country kick off their back-to-school campaigns well ahead of the new academic year. Parents and students often need help to buy new backpacks, clothing, laptops and a host of other classroom supplies. Many

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Impact Strategies From June 2022

Think there’s no room for creativity in banking? Think again. These stories from the last month reveal a host of new ways credit unions are finding to serve members and make a difference in their communities.

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Features

How The TowerCares Foundation Maximizes Its Impact

As the philanthropic organization surges past the $1 million mark, its CEO looks back on lessons learned and offers advice for those just getting started.
Features

Impact Strategies From July 2022

A look back at stories from the last month showcasing how credit unions are making a difference in ways that go way beyond just banking.
Industry Insights

Making An Impact – And Getting Results

Callahan’s 2021 Impact Survey shows the variety of ways credit unions are making a difference in their communities and advancing the industry’s philosophy of “people ...
Industry Insights

Interest Rate Volatility Reaches New Highs For 2022

A look beyond the headlines to better understand what is driving the current market trends that could impact your credit union’s investment portfolio.
Features

GRAPH OF THE WEEK: Credit Union Hiring Spikes Amid Hot Job Market

Credit unions are hosting more FTEs and paying them more than they were one year ago, in large part driven by an extremely competitive hiring ...
Features

Lessons From A Fintech’s First Year

Nearly 12 months after the launch of Dora, a credit union-backed fintech, one executive looks back at lessons learned and what comes next.
Features

How Credit Unions Can Ease The Back-To-School Burden

Summer may only be at its midway point, but that’s not stopping credit unions from back-to-school planning. Many institutions all over the country kick off ...
Industry Insights

Create a Ripple Effect For Positive Impact

A mentoring experience offered one participant the chance to better understand biases, stand in another person’s shoes, and put DEI principles into action.
Features

Impact Strategies From June 2022

Think there’s no room for creativity in banking? Think again. These stories from the last month reveal a host of new ways credit unions are ...
Features

Mentoring Program Connects C-Suite Women With Young Black Professionals

A six-week, 1-to-1 mentoring program connects white women in senior leadership positions with up-and-coming black women in the credit union industry to open discussion around ...

CreditUnions.com Top Picks For 2025

The editorial team at Callahan & Associates weighs in on stories that defined 2025 through actionable strategies, meaningful insights, and perspectives that continue to influence the cooperative movement.

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5 Takeaways From Trendwatch

The U.S. economy is throwing up mixed signals, but America’s credit unions are delivering value and, in turn, enjoying deeper relationships, higher originations, and a stronger bottom line.

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