GreenState Foundation Invests In Data To Improve Its Community
A partnership with United Ways of Iowa is uncovering insights about employed community members who struggle under limited assets and constrained income.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
What’s In A Name: Director Of Financial Inclusion And Community Engagement
Steph Harrill Kyle helps UW Credit Union take a holistic approach to doing business by the cooperative principles.
How To Measure Mission
A dashboard at Marine Credit Union helps the Wisconsin cooperative focus on member and community impact.
Financial Literacy Offerings Drive Down Credit Union Delinquency Rates
August 29, 2022
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For institutions with $100 million or more in assets, educational offerings are often a key factor when it comes to preventing late loan payments.
The Changing Climate For Credit Unions
August 22, 2022
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Seven steps to protect your credit union’s balance sheet and membership from increasing climate risks.
Summit Credit Union Focuses On Women
August 22, 2022
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The Wisconsin-based institution sets itself apart by focusing on the needs of women, helping them gain financial independence, and, most recently, helping people take steps to close the gender pay gap.
Meritrust Takes Financial Literacy To The Locker Room
August 22, 2022
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The credit union has partnered with three of Kansas’s largest universities to provide financial education for college athletes.
Clearwater Credit Union: What’s In A Brand?
August 22, 2022
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Clearwater Credit Union leaders look back on their credit union’s history and branding and reflect on the path that led to where they are today.
How Empower FCU Empowers Branch Employees
August 15, 2022
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The Syracuse, NY-based credit union has put in place a “self-promotion” program to help branch employees advance their careers and earn a series of raises, all while boosting member service.
Banking On Values In A Crowded Montana Market
August 8, 2022
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Clearwater Credit Union is growing rapidly by embracing values-based banking and characteristics of life unique to Big Sky Country.
When Banks Left The Community, Honor Credit Union Stepped In
August 8, 2022
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After Huntingdon Bank closed several branches where the credit union has a presence, Honor purchased five of those locations so those communities wouldn’t be banking deserts.
How Canopy Credit Union Uses Personal Loans To Improve Members’ Financial Lives
August 1, 2022
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A one-day-only promotion that mixes financial counseling with loan growth opportunities has been a roaring success since it was introduced two years ago.
How The TowerCares Foundation Maximizes Its Impact
July 25, 2022
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As the philanthropic organization surges past the $1 million mark, its CEO looks back on lessons learned and offers advice for those just getting started.
Financial Literacy Offerings Drive Down Credit Union Delinquency Rates
For institutions with $100 million or more in assets, educational offerings are often a key factor when it comes to preventing late loan payments.
The Changing Climate For Credit Unions
Seven steps to protect your credit union’s balance sheet and membership from increasing climate risks.
Summit Credit Union Focuses On Women
The Wisconsin-based institution sets itself apart by focusing on the needs of women, helping them gain financial independence, and, most recently, helping people take steps ...
Meritrust Takes Financial Literacy To The Locker Room
The credit union has partnered with three of Kansas’s largest universities to provide financial education for college athletes.
Clearwater Credit Union: What’s In A Brand?
Clearwater Credit Union leaders look back on their credit union’s history and branding and reflect on the path that led to where they are today.
How Empower FCU Empowers Branch Employees
The Syracuse, NY-based credit union has put in place a “self-promotion” program to help branch employees advance their careers and earn a series of raises, ...
Banking On Values In A Crowded Montana Market
Clearwater Credit Union is growing rapidly by embracing values-based banking and characteristics of life unique to Big Sky Country.
When Banks Left The Community, Honor Credit Union Stepped In
After Huntingdon Bank closed several branches where the credit union has a presence, Honor purchased five of those locations so those communities wouldn’t be banking ...
How Canopy Credit Union Uses Personal Loans To Improve Members’ Financial Lives
A one-day-only promotion that mixes financial counseling with loan growth opportunities has been a roaring success since it was introduced two years ago.
How The TowerCares Foundation Maximizes Its Impact
As the philanthropic organization surges past the $1 million mark, its CEO looks back on lessons learned and offers advice for those just getting started.
Browse Topics
Every Member Deserves A Financial Oasis
Callahan & Associates
Discover how First Alliance Credit Union is redefining success by putting values and member needs at the heart of everything it does.
6 Lessons For Credit Unions From Craft Breweries
Alix Patterson
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
How Asset Size Shapes Credit Union Performance Across 3 Metrics
Omar Shalabi
Explore how credit union size influences growth, lending, and efficiency.
Members Are On The Move. Credit Unions Are Here For Them.
Sherry Virden
Accelerating membership growth signals the increasing influence of credit unions amid evolving interest rate trends and economic challenges.
The K-Shaped Recovery And An Economy Divided
Tony Waltrich
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
3 Ways Falling Rates Are Poised To Impact Credit Union Balance Sheets
Andrew Lepczyk
Falling interest rates are changing the game for credit unions. Explore how potential shifts in lending, savings, and margins are set to affect the bottom line.
Leaders Of The Pack: The Top 20 Cores For Credit Unions
Omar Shalabi
Explore the subtle shifts redefining the credit union core processing space and how these movements shape growth, innovation, and member experience.
A Fresh Start For A Timeless Mission
Callahan & Associates
The combination of the right philosophy and the right technology can set credit unions up for success even during difficult economic times.
Introducing Your Banking Core To The Power Of A Fintech
Callahan & Associates
Nearly 100 credit unions are providing Buy Now, Pay Later to their members, and their banking cores are giving them a surprising competitive advantage.
Losing The Future: How Credit Unions Can Win Back Younger Generations
Callahan & Associates
A perspective from Garrhett Petrea, vice president of sales and a Zillennial, on why outdated cores threaten the next generation of members and what leaders must do now.