Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

How Data Analytics Helps Peoples Advantage Fulfill Its CDFI Mandate

Top-Level Takeaways A better understanding of data trends has helped Peoples Advantage get buy-in from staff at all levels when it comes to meeting lending and membership goals. Credit unions with low-income and CDFI certification can use data to ensure they’re fulfilling the mission that goes along with those designations. Analytics isn’t just for large

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Impact Strategies From May 2022

CreditUnions.com has the inspiration leaders need to improve their credit union’s impact. Check out stories below featured recently that highlight strategies, initiatives, products, and services of credit unions making a positive impact for the members and communities they serve. Brother, Can You Spare A Dollar? In 2004, North Carolinians witnessed the birth of a philanthropic

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Features

5 Ways Credit Unions Are Fighting The Affordable Housing Crisis

Credit unions across the country have rolled out programs to create better days in their communities.
Features

Inclusive Lending For First-Time Homebuyers Turns Dreams Into Reality

A program at Carolina Foothills FCU targets low-income borrowers with flexible underwriting practices, financial education, and partnerships with public, private, and nonprofit groups.
Features

Fees With Benefits? TCT FCU Makes It Work.

The New York credit union has lowered punitive fees and added an array of benefits to spread the gain while easing the pain.
Callahan Collections

What’s In A Name: Chief Culture Officer

Emma Hayes brings a career built on a commitment to inclusion and internal development for her new role at SECU.
Features

How Data Analytics Helps Peoples Advantage Fulfill Its CDFI Mandate

Top-Level Takeaways A better understanding of data trends has helped Peoples Advantage get buy-in from staff at all levels when it comes to meeting lending ...
Features

Impact Strategies From May 2022

CreditUnions.com has the inspiration leaders need to improve their credit union’s impact. Check out stories below featured recently that highlight strategies, initiatives, products, and services ...
Features

USC Credit Union Teams Up For Community Impact

The California cooperative and two for-profit banks together launched an emergency relief fund to support vulnerable businesses struggling amid a post-COVID environment.
Features

Supporting The Military Is More Than A Job At AmeriCU

The New York credit union addresses financial readiness for military members via basic budgeting guidance as well as more in-depth financial planning for soldiers heading ...
Features

How COVID-19 Pushed The SECU Foundation Out Of Its Comfort Zone

More targeted giving and other changes helped the foundation make a bigger difference in the lives of North Carolinians — especially those in rural and ...
Credit Union Industry Commentary

Credit Unions Are Prioritizing Purpose As The Pandemic Wanes

Credit unions have the opportunity to play important roles in the lives of members and communities, but to remain relevant, they must continually strive to ...

Calling All CFOs

Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.

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Membership And Annual Member Growth, 06.30.25

Member Momentum Is At A Crossroads

Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.

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