JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Inside The Connecticut League’s Approach To Media, Young Members, And More
July 10, 2023
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In this exclusive video, league CEO Bruce Adams and others provide a glimpse into the trade group’s strategies around advocacy, public relations, and why there’s a better term than “the credit union difference.”
A League Of Its Own
July 3, 2023
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The Credit Union League of Connecticut goes well beyond legislative advocacy in its efforts to spread the “people helping people” philosophy to every corner of the Constitution State.
Home Ownership Is Out Of Reach
June 26, 2023
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Housing is less affordable today than it was before the 2008 housing crisis. How did we get here? And how can credit unions help?
‘Pathway’ Products Help Members Connect With What Matters Most
June 19, 2023
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Connex Credit Union accelerates its service after 80 years of helping working folks fare better.
Study Highlights Racial Disparities In Housing Affordability Across America
June 19, 2023
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New data underscores how far minorities have to go to catch up.
A Credit Union Guide To Embracing Equity
June 13, 2023
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A look at the strategies cooperatives have deployed to create more effective diversity, equity, inclusion, and accessibility programs at their institutions and within their communities.
UMassFive Weighs In To Fight For Affordable Housing
June 12, 2023
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The Western Massachusetts cooperative is combatting inventory and financing hurdles with creative partnerships and innovative programs.
Credit Union Of Atlanta Offers 2 Approaches To Affordable Housing
May 30, 2023
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The cooperative’s down payment assistance and ground lease partnerships enable public employees to break free from a lifetime of renting.
Smarter Loans For Smarter Homes
May 30, 2023
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A new loan at Guadalupe Credit Union helps low-income homeowners save cash while increasing comfort.
A Path To Homeownership In The Wolverine State
May 30, 2023
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Community Financial Credit Union launches a new lending solution to help alleviate the affordable housing crisis.
Inside The Connecticut League’s Approach To Media, Young Members, And More
In this exclusive video, league CEO Bruce Adams and others provide a glimpse into the trade group's strategies around advocacy, public relations, and why there's ...
A League Of Its Own
The Credit Union League of Connecticut goes well beyond legislative advocacy in its efforts to spread the “people helping people” philosophy to every corner of ...
Home Ownership Is Out Of Reach
Housing is less affordable today than it was before the 2008 housing crisis. How did we get here? And how can credit unions help?
‘Pathway’ Products Help Members Connect With What Matters Most
Connex Credit Union accelerates its service after 80 years of helping working folks fare better.
Study Highlights Racial Disparities In Housing Affordability Across America
New data underscores how far minorities have to go to catch up.
A Credit Union Guide To Embracing Equity
A look at the strategies cooperatives have deployed to create more effective diversity, equity, inclusion, and accessibility programs at their institutions and within their communities.
UMassFive Weighs In To Fight For Affordable Housing
The Western Massachusetts cooperative is combatting inventory and financing hurdles with creative partnerships and innovative programs.
Credit Union Of Atlanta Offers 2 Approaches To Affordable Housing
The cooperative’s down payment assistance and ground lease partnerships enable public employees to break free from a lifetime of renting.
Smarter Loans For Smarter Homes
A new loan at Guadalupe Credit Union helps low-income homeowners save cash while increasing comfort.
A Path To Homeownership In The Wolverine State
Community Financial Credit Union launches a new lending solution to help alleviate the affordable housing crisis.
Browse Topics
Innovation Only Goes So Far Without Internal Alignment
Marc Rapport
Coastal Credit Union evaluates fintech through the lens of member value, strategic growth, and organizational readiness to implement new ideas.
Future Bets For Fintech
Rebecca Wessler
Credit unions are making decisions about where to build, invest, and partner as they balance today’s priorities with tomorrow’s opportunities.
Future Bets From Today’s Credit Unions
Marc Rapport
Industry leaders share how they approach fintech investment, balancing immediate needs with longer-term bets while keeping member value and mission at the center.
Competing For Gen Z, SMBs, And The Future Of Money
Callahan & Associates
Credit unions that enable seamless movement between fiat and digital assets position themselves as a trusted on- and off-ramp.
The Financial Readiness Gap: Credit Unions Evaluate It Every Day. But Who Builds It?
Callahan & Associates
The credit unions that win the next generation will be the ones that showed up early, when young members were forming habits and deciding whom to trust.
Defending Your Credit Union Against Fraud Means Fighting Fire With Smarter Fire
Callahan & Associates
The challenge is no longer whether to adopt AI, but how to adopt it responsibly with the right governance, the right partners, and the right balance between technology and human oversight.
Digital Assets Are Coming For Payments. Are Credit Unions Ready?
Andrew Lepczyk
McKinsey projects trillions of dollars in growth across digital assets, with money movement emerging as one of the biggest opportunities.
The Long Game For Fintech At FORUM Credit Union
Marc Rapport
The Indiana cooperative blends internal development with selective partnerships to meet members’ needs today now while positioning for what’s next.
Mission Fed Weighs Fintech Returns Against Real-World Fit
Marc Rapport
The San Diego cooperative leans on its CUSO and the CURQL network to make fintech investments, but member needs still guide which solutions ultimately make it into the credit union’s operations.
AI Boot Camp Is More Than Basic Training At Clearview FCU
Aaron Passman
Hands-on work with artificial intelligence tools is future-proofing staff members, giving them the confidence to adopt new technology and embrace efficiencies.