Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Women CEOs On Leadership

In honor of International Women’s Day, CreditUnions.com offers insight into what makes an effective leader from women executives across the industry.

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Features

Strategies To Encourage Military Members To Manage Money And Build Wealth

This Military Saves Month, check out how efforts within credit union land have earned three cooperatives the Designation of Savings Excellence.
Features

4 Ways Credit Unions Make Tax Time Less Taxing

Through the Volunteer Income Tax Assistance program, cooperatives help prep and file tax returns for underserved community members.
Features

The ABCs Of Engagement And Philanthropy

South Carolina Federal Credit Union encourages staff members to get more heavily involved in its nonprofit work, but that involvement requires a bit of a ...
Features

Inside Connex’s DEI Journey

The Connecticut credit union has an in-depth plan to help narrow the racial wealth gap and expand access to underbanked consumers.
Industry Insights

Impact And Purpose Should Define Credit Unions

To lead with purpose, credit unions must adopt a multi-stakeholder model, which includes their associates, members, and communities.
Features

How Abilene Teachers Rallied The Community With A Social Media Campaign

By turning March 25 into "325 Day," the credit union helped launch a civic celebration that has become an annual event.

Is Your Credit Union Prepared for the CDFI Emergency Support and Minority Lending Grant?

The Treasury has said it will be rolling out the long-awaited $1.75B Emergency Support and Minority Lending Program Grant funds in the spring of 2022. ...
Features

DEI Best Practices For Credit Unions

Three executives share success stories learned from their cooperatives’ DEI journeys.
Blogs

Awkward Conversations: How To ‘ACT’ On The Crisis In Ukraine

Key stakeholders in the credit union movement are perhaps feeling anxious or uncertain. What should we, as leaders, be saying to members and employees?
Features

Women CEOs On Leadership

In honor of International Women’s Day, CreditUnions.com offers insight into what makes an effective leader from women executives across the industry.

Calling All CFOs

Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.

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Membership And Annual Member Growth, 06.30.25

Member Momentum Is At A Crossroads

Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.

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