Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Features

Small Credit Unions Get A Big Charge Out Of EV Lending

Financing alternatives for electric vehicles make mission sense for two cooperatives in Denver and Seattle.
Features

Increasing Mobility One Loan At A Time

New loan products from DCU and Service Credit Union could help provide a wider range of mobility options for disabled consumers.
Features

What’s In A Name: Director Of Social Impact

Ivy Glover is one year into making sure DEI is more than just a buzzword at the Buckeye State’s biggest credit union.
Credit Union Industry Commentary

Pulitzer Prize-Winning Book Raises Questions For Credit Unions

A recent study of one family’s struggles with poverty and social services should force our industry to examine how we can be a better resource ...
Features

A Call For Cooperatives To Close The Racial Homeownership Gap

GreenState Credit Union has committed $1 billion toward home loans for communities of color. CEO Jeff Disterhoft is rallying the entire industry to take similar ...
Features

Crowdsourcing For A Cause: How Blue FCU Plans To Ease The Down Payment Pinch

The Wyoming-based credit union is testing a program that rewards members for contributing to a fund to help other members more easily afford a down ...
Features

5 Ways Credit Unions Are Fighting The Affordable Housing Crisis

Credit unions across the country have rolled out programs to create better days in their communities.
Features

Inclusive Lending For First-Time Homebuyers Turns Dreams Into Reality

A program at Carolina Foothills FCU targets low-income borrowers with flexible underwriting practices, financial education, and partnerships with public, private, and nonprofit groups.
Features

Fees With Benefits? TCT FCU Makes It Work.

The New York credit union has lowered punitive fees and added an array of benefits to spread the gain while easing the pain.
Callahan Collections

What’s In A Name: Chief Culture Officer

Emma Hayes brings a career built on a commitment to inclusion and internal development for her new role at SECU.
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