Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

How Credit Unions Can Ease The Back-To-School Burden

Summer may only be at its midway point, but that’s not stopping credit unions from back-to-school planning. Many institutions all over the country kick off their back-to-school campaigns well ahead of the new academic year. Parents and students often need help to buy new backpacks, clothing, laptops and a host of other classroom supplies. Many

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Impact Strategies From June 2022

Think there’s no room for creativity in banking? Think again. These stories from the last month reveal a host of new ways credit unions are finding to serve members and make a difference in their communities.

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Features

Lessons From A Fintech’s First Year

Nearly 12 months after the launch of Dora, a credit union-backed fintech, one executive looks back at lessons learned and what comes next.
Features

How Credit Unions Can Ease The Back-To-School Burden

Summer may only be at its midway point, but that’s not stopping credit unions from back-to-school planning. Many institutions all over the country kick off ...
Industry Insights

Create a Ripple Effect For Positive Impact

A mentoring experience offered one participant the chance to better understand biases, stand in another person’s shoes, and put DEI principles into action.
Features

Impact Strategies From June 2022

Think there’s no room for creativity in banking? Think again. These stories from the last month reveal a host of new ways credit unions are ...
Features

Mentoring Program Connects C-Suite Women With Young Black Professionals

A six-week, 1-to-1 mentoring program connects white women in senior leadership positions with up-and-coming black women in the credit union industry to open discussion around ...
Features

How 3 Credit Unions Tackle Systemic Issues

Special loan programs at cooperatives across the country address equity, financial deserts, emergency aid, and climate change.
Features

Small Credit Unions Get A Big Charge Out Of EV Lending

Financing alternatives for electric vehicles make mission sense for two cooperatives in Denver and Seattle.
Features

Increasing Mobility One Loan At A Time

New loan products from DCU and Service Credit Union could help provide a wider range of mobility options for disabled consumers.
Features

What’s In A Name: Director Of Social Impact

Ivy Glover is one year into making sure DEI is more than just a buzzword at the Buckeye State’s biggest credit union.
Credit Union Industry Commentary

Pulitzer Prize-Winning Book Raises Questions For Credit Unions

A recent study of one family’s struggles with poverty and social services should force our industry to examine how we can be a better resource ...
Jim Morrell, Peninsula Community FCU

Jim Morrell On Leadership

The CEO of Peninsula Community Federal Credit Union highlights how active listening and lessons from the basket court shape a culture of inclusive banking that serves members and employees.

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