Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

What Credit Unions Can Learn From Mamdani’s Campaign

Don’t stop reading because you think this is a love letter to Zohran Mamdani. It’s not about politics; it’s about connection and authenticity. His people-first campaign offers four lessons for credit unions on speaking with purpose and being heard.

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2 Hot Takes On Member Growth

Member growth is slowing. What can credit unions do about it? Callahan experts explore how purpose and financial wellbeing might be the key to sustainable member growth.

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Features

Vantage West Turns A Good Problem Into Great Recognition

Discover how two employee awards honor the Arizona credit union’s commitment to a team-first culture while boosting employee engagement and workplace culture.
Features

Affordable Housing Isn’t About Business. It’s About People.

NOLA Firemen’s FCU helps members qualify for a mortgage in a state where poverty is high and insurance premiums are keeping many would-be borrowers out ...
Blogs

What Credit Unions Can Learn From Mamdani’s Campaign

Don’t stop reading because you think this is a love letter to Zohran Mamdani. It’s not about politics; it’s about connection and authenticity. His people-first ...
Blogs

2 Hot Takes On Member Growth

Member growth is slowing. What can credit unions do about it? Callahan experts explore how purpose and financial wellbeing might be the key to sustainable ...
Features

Wright-Patt Turns Purpose Into Property For First-Time Homebuyers

The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
Features

First Alliance Debuts Mission-Driven Deposits

The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Features

7 Tips To Rebrand After A Major Merger

Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Features

A High-Tech Branch For High Tech Students

A credit union branch at Lamar Institute of Technology combines products, education, and philanthropy to support job training and technical education in Southeastern Texas.
Blogs

Every Credit Union Has A Member Story To Tell

The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every ...
Features

5 Essential Insights To Improve Member Financial Wellbeing And Support Credit Union Growth

Are members thriving, struggling, or suffering? Just a few simple strategies can foster member financial wellbeing and boost the bottom line.
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