Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Women CEOs On Leadership

In honor of International Women’s Day, CreditUnions.com offers insight into what makes an effective leader from women executives across the industry.

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Inside CAP COM’s Focus On Infrastructure

Top-Level Takeaways CAP COM provides infrastructure grants that fund needs that don’t normally appeal to gifting. The credit union’s foundation is in its second year of granting $100,000 to a diverse array of service providers. Infrastructure is an essential need that doesn’t easily attract funding, especially in the non-profit world. Its costs underly the ability

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Features

Inside Connex’s DEI Journey

The Connecticut credit union has an in-depth plan to help narrow the racial wealth gap and expand access to underbanked consumers.
Industry Insights

Impact And Purpose Should Define Credit Unions

To lead with purpose, credit unions must adopt a multi-stakeholder model, which includes their associates, members, and communities.
Features

How Abilene Teachers Rallied The Community With A Social Media Campaign

By turning March 25 into "325 Day," the credit union helped launch a civic celebration that has become an annual event.

Is Your Credit Union Prepared for the CDFI Emergency Support and Minority Lending Grant?

The Treasury has said it will be rolling out the long-awaited $1.75B Emergency Support and Minority Lending Program Grant funds in the spring of 2022. ...
Features

DEI Best Practices For Credit Unions

Three executives share success stories learned from their cooperatives’ DEI journeys.
Blogs

Awkward Conversations: How To ‘ACT’ On The Crisis In Ukraine

Key stakeholders in the credit union movement are perhaps feeling anxious or uncertain. What should we, as leaders, be saying to members and employees?
Features

Women CEOs On Leadership

In honor of International Women’s Day, CreditUnions.com offers insight into what makes an effective leader from women executives across the industry.
Features

Affinity Plus Learns Lessons Of Its Own By Investing In Staff MBAs

The Minnesota cooperative leaned on insight from industry peers to create a path for building employees' skills and knowledge.
Features

Organizational Structures And Today’s Credit Union: A View From The Top

Org charts reflect key responsibilities, but what do variations in top-level structures say about business strategies, compliance goals, CEO priorities, and more?
Features

Inside CAP COM’s Focus On Infrastructure

Top-Level Takeaways CAP COM provides infrastructure grants that fund needs that don’t normally appeal to gifting. The credit union’s foundation is in its second year ...

CreditUnions.com Top Picks For 2025

The editorial team at Callahan & Associates weighs in on stories that defined 2025 through actionable strategies, meaningful insights, and perspectives that continue to influence the cooperative movement.

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5 Takeaways From Trendwatch

The U.S. economy is throwing up mixed signals, but America’s credit unions are delivering value and, in turn, enjoying deeper relationships, higher originations, and a stronger bottom line.

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