JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Create a Ripple Effect For Positive Impact
June 27, 2022
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A mentoring experience offered one participant the chance to better understand biases, stand in another person’s shoes, and put DEI principles into action.
Impact Strategies From June 2022
June 27, 2022
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Think there’s no room for creativity in banking? Think again. These stories from the last month reveal a host of new ways credit unions are finding to serve members and make a difference in their communities.
Mentoring Program Connects C-Suite Women With Young Black Professionals
June 20, 2022
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A six-week, 1-to-1 mentoring program connects white women in senior leadership positions with up-and-coming black women in the credit union industry to open discussion around the racial divide and gender bias.
How 3 Credit Unions Tackle Systemic Issues
June 20, 2022
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Special loan programs at cooperatives across the country address equity, financial deserts, emergency aid, and climate change.
Small Credit Unions Get A Big Charge Out Of EV Lending
June 20, 2022
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Financing alternatives for electric vehicles make mission sense for two cooperatives in Denver and Seattle.
Increasing Mobility One Loan At A Time
June 13, 2022
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New loan products from DCU and Service Credit Union could help provide a wider range of mobility options for disabled consumers.
What’s In A Name: Director Of Social Impact
June 13, 2022
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Ivy Glover is one year into making sure DEI is more than just a buzzword at the Buckeye State’s biggest credit union.
Pulitzer Prize-Winning Book Raises Questions For Credit Unions
June 13, 2022
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A recent study of one family’s struggles with poverty and social services should force our industry to examine how we can be a better resource for consumers who lack access to access basic services.
A Call For Cooperatives To Close The Racial Homeownership Gap
June 6, 2022
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GreenState Credit Union has committed $1 billion toward home loans for communities of color. CEO Jeff Disterhoft is rallying the entire industry to take similar steps.
Crowdsourcing For A Cause: How Blue FCU Plans To Ease The Down Payment Pinch
June 6, 2022
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The Wyoming-based credit union is testing a program that rewards members for contributing to a fund to help other members more easily afford a down payment on a home.
Create a Ripple Effect For Positive Impact
A mentoring experience offered one participant the chance to better understand biases, stand in another person’s shoes, and put DEI principles into action.
Impact Strategies From June 2022
Think there’s no room for creativity in banking? Think again. These stories from the last month reveal a host of new ways credit unions are ...
Mentoring Program Connects C-Suite Women With Young Black Professionals
A six-week, 1-to-1 mentoring program connects white women in senior leadership positions with up-and-coming black women in the credit union industry to open discussion around ...
How 3 Credit Unions Tackle Systemic Issues
Special loan programs at cooperatives across the country address equity, financial deserts, emergency aid, and climate change.
Small Credit Unions Get A Big Charge Out Of EV Lending
Financing alternatives for electric vehicles make mission sense for two cooperatives in Denver and Seattle.
Increasing Mobility One Loan At A Time
New loan products from DCU and Service Credit Union could help provide a wider range of mobility options for disabled consumers.
What’s In A Name: Director Of Social Impact
Ivy Glover is one year into making sure DEI is more than just a buzzword at the Buckeye State’s biggest credit union.
A Call For Cooperatives To Close The Racial Homeownership Gap
GreenState Credit Union has committed $1 billion toward home loans for communities of color. CEO Jeff Disterhoft is rallying the entire industry to take similar ...
Crowdsourcing For A Cause: How Blue FCU Plans To Ease The Down Payment Pinch
The Wyoming-based credit union is testing a program that rewards members for contributing to a fund to help other members more easily afford a down ...
Browse Topics
Takeaways From Day 2 Of GAC
Aaron Passman
Revisiting the major speakers, key insights, and more from the second day of America’s Credit Unions’ annual Governmental Affairs Conference.
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.
Pulitzer Prize-Winning Book Raises Questions For Credit Unions