Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

VSECU Eyes A Green Future In Vermont

Sandwiched between New York, New Hampshire, and Canada, Vermont embraces a fiercely independent spirit that dates back to the 1770s when Ethan Allen’s Green Mountain Boys fought for independence from the British. Home of maple syrup and Ben and Jerry’s ice cream, Vermont was among the first states to outlaw slavery and remains one of

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ELGA Fuels Growth For Areas In Need

The Michigan cooperative is going against the grain of other FIs by serving moderate to low-income members, opening new branches, and tapping CDFI funds to lend to people in need.

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Industry Insights

Credit Unions And Member Impact

Three ways credit unions are creating engaged, loyal members.
Industry Insights

Credit Unions And Employee Impact

Three ways credit unions are connecting institutional mission and employee engagement.
Features

Then And Now: The COVID Crisis For VSECU

Inside the cooperative's pandemic response effort and remote working strategy.
Features

VSECU Eyes A Green Future In Vermont

Sandwiched between New York, New Hampshire, and Canada, Vermont embraces a fiercely independent spirit that dates back to the 1770s when Ethan Allen’s Green Mountain ...
Features

The Budding Cannabis Market In The Green Mountain State

After stepping up to serve medical marijuana dispensaries, VSECU is positioned to lead the state in banking services for an explosion in recreational sales.
Features

The Brave New World Of Green Lending

Energy efficiency loans, zero-carbon goals, underwriting, and strategic partnerships drive lending growth at VSECU.
Features

Making A Community Impact In Vermont And Beyond

Member-directed giving, values-based programs, and the cooperative spirit all guide VSECU’s efforts to leave a positive impact on its community.
Features

A Small But Mighty Response To Payday Lenders And Fintech Competitors

Credit unions are experimenting with employee-sponsored small-dollar loan programs at the urging of Filene and the FINRA Foundation.
Features

ELGA Fuels Growth For Areas In Need

The Michigan cooperative is going against the grain of other FIs by serving moderate to low-income members, opening new branches, and tapping CDFI funds to ...
Callahan Collections

Small Loans Make A Big Impact In New Mexico

Nusenda Credit Union works with community partners to identify and support borrowers shut out of traditional lending.

Calling All CFOs

Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.

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Membership And Annual Member Growth, 06.30.25

Member Momentum Is At A Crossroads

Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.

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