JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
What Does An Environmental Engineer Do In Financial Services?
November 28, 2022
No Comments
At Clearwater Credit Union, an unusual hire is forging new ground based on core values and the triple bottom line.
Impact Strategies From November 2022
November 28, 2022
No Comments
A look back at strategies and ideas that help credit unions make an even bigger difference in the communities they serve.
Credit Unions Pivot In Response To Rising Rates (Part 2)
November 28, 2022
No Comments
Credit unions balance agility and liquidity as they raise rates on what they pay and what they lend while keeping an eye on members’ financial welfare.
Credit Unions Pivot In Response To Rising Rates (Part 1)
November 21, 2022
No Comments
Credit unions balance agility and liquidity as they raise rates on what they pay and what they lend while keeping an eye on members’ financial welfare.
4 Ways To Support Small Businesses Every Saturday
November 21, 2022
No Comments
No need to wait until Nov. 26, credit unions can back local businesses any day off the year.
3 Ways To Give Thanks For Members … And 1 Way To Appreciate Employees
November 21, 2022
No Comments
Rising rates, soaring inflation, and an unstable economy could make for a grim holiday season, but CreditUnions.com has inspiring stories of credit unions bringing joy to others.
3 Ways To Foster Local Business And Create Lasting Community Impact
November 9, 2022
No Comments
Credit unions are entering the incubator space to tap into the innovative mindset of local entrepreneurs.
Why Did BCU Reduce Fees And Form A Financial Wellbeing CUSO?
November 7, 2022
No Comments
A shift toward a purpose-driven mindset has helped the Illinois cooperative drive sustainable growth while expanding operations.
Exit Interview: Benson Porter, BECU
November 7, 2022
No Comments
Even after retirement, this longtime credit union executive plans to continue advocating for the industry.
6 Roles That Make The Most Of Member Experience
October 31, 2022
No Comments
Retail banks and credit unions were among the first industries to focus on customer experience. These roles demonstrate how any cooperative can improve upon theirs.
What Does An Environmental Engineer Do In Financial Services?
At Clearwater Credit Union, an unusual hire is forging new ground based on core values and the triple bottom line.
Impact Strategies From November 2022
A look back at strategies and ideas that help credit unions make an even bigger difference in the communities they serve.
Credit Unions Pivot In Response To Rising Rates (Part 2)
Credit unions balance agility and liquidity as they raise rates on what they pay and what they lend while keeping an eye on members’ financial ...
Credit Unions Pivot In Response To Rising Rates (Part 1)
Credit unions balance agility and liquidity as they raise rates on what they pay and what they lend while keeping an eye on members’ financial ...
4 Ways To Support Small Businesses Every Saturday
No need to wait until Nov. 26, credit unions can back local businesses any day off the year.
3 Ways To Give Thanks For Members … And 1 Way To Appreciate Employees
Rising rates, soaring inflation, and an unstable economy could make for a grim holiday season, but CreditUnions.com has inspiring stories of credit unions bringing joy ...
3 Ways To Foster Local Business And Create Lasting Community Impact
Credit unions are entering the incubator space to tap into the innovative mindset of local entrepreneurs.
Why Did BCU Reduce Fees And Form A Financial Wellbeing CUSO?
A shift toward a purpose-driven mindset has helped the Illinois cooperative drive sustainable growth while expanding operations.
Exit Interview: Benson Porter, BECU
Even after retirement, this longtime credit union executive plans to continue advocating for the industry.
6 Roles That Make The Most Of Member Experience
Retail banks and credit unions were among the first industries to focus on customer experience. These roles demonstrate how any cooperative can improve upon theirs. ...
Browse Topics
Innovation Only Goes So Far Without Internal Alignment
Marc Rapport
Coastal Credit Union evaluates fintech through the lens of member value, strategic growth, and organizational readiness to implement new ideas.
Future Bets For Fintech
Rebecca Wessler
Credit unions are making decisions about where to build, invest, and partner as they balance today’s priorities with tomorrow’s opportunities.
Future Bets From Today’s Credit Unions
Marc Rapport
Industry leaders share how they approach fintech investment, balancing immediate needs with longer-term bets while keeping member value and mission at the center.
Competing For Gen Z, SMBs, And The Future Of Money
Callahan & Associates
Credit unions that enable seamless movement between fiat and digital assets position themselves as a trusted on- and off-ramp.
The Financial Readiness Gap: Credit Unions Evaluate It Every Day. But Who Builds It?
Callahan & Associates
The credit unions that win the next generation will be the ones that showed up early, when young members were forming habits and deciding whom to trust.
Defending Your Credit Union Against Fraud Means Fighting Fire With Smarter Fire
Callahan & Associates
The challenge is no longer whether to adopt AI, but how to adopt it responsibly with the right governance, the right partners, and the right balance between technology and human oversight.
Digital Assets Are Coming For Payments. Are Credit Unions Ready?
Andrew Lepczyk
McKinsey projects trillions of dollars in growth across digital assets, with money movement emerging as one of the biggest opportunities.
The Long Game For Fintech At FORUM Credit Union
Marc Rapport
The Indiana cooperative blends internal development with selective partnerships to meet members’ needs today now while positioning for what’s next.
Mission Fed Weighs Fintech Returns Against Real-World Fit
Marc Rapport
The San Diego cooperative leans on its CUSO and the CURQL network to make fintech investments, but member needs still guide which solutions ultimately make it into the credit union’s operations.
AI Boot Camp Is More Than Basic Training At Clearview FCU
Aaron Passman
Hands-on work with artificial intelligence tools is future-proofing staff members, giving them the confidence to adopt new technology and embrace efficiencies.