JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Impact Strategies From April 2022
April 25, 2022
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CreditUnions.com has the inspiration leaders need to improve their credit union’s impact. Check out stories below featured recently that highlight strategies, initiatives, products, and services of credit unions making a positive impact for the members and communities they serve. How To Narrow The Racial Wealth Gap And Expand Access To Underbanked Consumers The social unrest
2 Ways To Approach Fee Relief For Members
April 25, 2022
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United FCU offers support by reducing overdraft and NSF fees; Amplify flat-out eliminates them.
Behind The Scenes Of Financial Inclusion At Travis Credit Union
April 25, 2022
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Along with hosting its first Financial Inclusion Forums — intended to be an annual event — the California credit union is making efforts to provide products and services that meet the needs of underserved consumers who might be intimidated by traditional FIs.
What’s In A Name: Head Of Financial Wellbeing And Brand Communications
April 18, 2022
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Grant Gallagher leads from the intersection of member education and public relations to build brand and impact at his New Jersey credit union.
5 Ways To Go Green
April 18, 2022
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Celebrate Earth Day with some recycled best practices featured previously on CreditUnions.com.
Strategies To Encourage Military Members To Manage Money And Build Wealth
April 18, 2022
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This Military Saves Month, check out how efforts within credit union land have earned three cooperatives the Designation of Savings Excellence.
4 Ways Credit Unions Make Tax Time Less Taxing
April 11, 2022
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Through the Volunteer Income Tax Assistance program, cooperatives help prep and file tax returns for underserved community members.
The ABCs Of Engagement And Philanthropy
April 11, 2022
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South Carolina Federal Credit Union encourages staff members to get more heavily involved in its nonprofit work, but that involvement requires a bit of a balancing act.
Inside Connex’s DEI Journey
April 11, 2022
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The Connecticut credit union has an in-depth plan to help narrow the racial wealth gap and expand access to underbanked consumers.
Impact And Purpose Should Define Credit Unions
March 28, 2022
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To lead with purpose, credit unions must adopt a multi-stakeholder model, which includes their associates, members, and communities.
Impact Strategies From April 2022
CreditUnions.com has the inspiration leaders need to improve their credit union’s impact. Check out stories below featured recently that highlight strategies, initiatives, products, and services ...
2 Ways To Approach Fee Relief For Members
United FCU offers support by reducing overdraft and NSF fees; Amplify flat-out eliminates them.
Behind The Scenes Of Financial Inclusion At Travis Credit Union
Along with hosting its first Financial Inclusion Forums — intended to be an annual event — the California credit union is making efforts to provide ...
What’s In A Name: Head Of Financial Wellbeing And Brand Communications
Grant Gallagher leads from the intersection of member education and public relations to build brand and impact at his New Jersey credit union.
5 Ways To Go Green
Celebrate Earth Day with some recycled best practices featured previously on CreditUnions.com.
Strategies To Encourage Military Members To Manage Money And Build Wealth
This Military Saves Month, check out how efforts within credit union land have earned three cooperatives the Designation of Savings Excellence.
4 Ways Credit Unions Make Tax Time Less Taxing
Through the Volunteer Income Tax Assistance program, cooperatives help prep and file tax returns for underserved community members.
The ABCs Of Engagement And Philanthropy
South Carolina Federal Credit Union encourages staff members to get more heavily involved in its nonprofit work, but that involvement requires a bit of a ...
Inside Connex’s DEI Journey
The Connecticut credit union has an in-depth plan to help narrow the racial wealth gap and expand access to underbanked consumers.
Impact And Purpose Should Define Credit Unions
To lead with purpose, credit unions must adopt a multi-stakeholder model, which includes their associates, members, and communities.
Browse Topics
A Rewards Program That Relies On Relationships, Not Usage
Savana Morie
Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.
Innovations Financial Bets Big On Small Business Lending
Aaron Passman
CDFI grant funding helps the Florida cooperative offer microloans for small businesses after many banks pulled out of its market.
How Marine Credit Union Shifted Its Foundation From Siloed To Symbiotic
Savana Morie
By aligning governance, leadership, and day to day operations, Marine Credit Union transformed its foundation from a parallel operation into a visible extension of the credit union brand.
How Today’s Market Is Stress-Testing Credit Union And Bank Earnings Models
Andrew Lepczyk
Credit union and bank earnings reflect different business objectives. Those differences matter for how financial institutions serve their markets.
The Case For Marketing That Doesn’t Lead With The Credit Union
Savana Morie
Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.
Exit Interview: Deb Vollmer
Aaron Passman
The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.
How Affinity FCU Became A Financial First Responder
Callahan & Associates
The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.
Running With Scissors: The Bold Side Of Personalization
Callahan & Associates
To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.
A Short Guide To Compliance With The New Succession Planning Rule
Jennie Boden
Check all the right boxes while tying your credit union compliance efforts to strategy.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.