Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

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Alabama Credit Union Scores With ‘My Credit Score’

The cooperative has integrated credit score reporting and improvement tips into its mobile and online banking. So far, uptake has been strong.
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Help Members Reskill To Pay The Bills

A scholarship program in North Carolina provides more than $1 million annually to statewide community colleges for continuing education and career planning.
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Insider Tips For Effective Employee Resource Groups

Leaders from three credit unions share insights gleaned from launching and supporting employee resource groups.
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How BECU Supports Black Communities In Seattle And Beyond

Two years after launching a DEI-focused internal initiative, the Washington state cooperative created a fund to donate $5 million over five years to Black-led nonprofits.
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What’s In A Name: COVID Recovery Program Manager

As a business owner herself, Ivory Lloyd knows how important it is to connect local businesspeople with resources to weather this storm or create new ...
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Exit Interview: Mike Lord, State Employees’ Credit Union

“A positive difference” at the end of the day and a career of 46 years.
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A 3-Pronged Approach Provides High-Impact Lending

Community development loan officers at Wright-Patt build on the cooperative’s position as Dayton’s leading mortgage lender.
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Where Do PPP Loans Fit In The Credit Union Balance Sheet?

The SBA’s Paycheck Protection Program has helped businesses operate during COVID-19. But where do these loans live on the balance sheet? And what will forgiveness ...
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What’s In A Name: Sales Manager And Accountability Trainer

Laurie Flanders cleans up the reputation of "sales" by ensuring All In Federal Credit Union serves members as it works to meet goals.
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Richard Romero On Leadership

The veteran CEO guides DEI at a billion-dollar credit union.

CreditUnions.com Top Picks For 2025

The editorial team at Callahan & Associates weighs in on stories that defined 2025 through actionable strategies, meaningful insights, and perspectives that continue to influence the cooperative movement.

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5 Takeaways From Trendwatch

The U.S. economy is throwing up mixed signals, but America’s credit unions are delivering value and, in turn, enjoying deeper relationships, higher originations, and a stronger bottom line.

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