Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

How Can Credit Unions Measure Impact?

Callahan & Associates is committed to helping credit unions quantitatively demonstrate they are not only socially and commercially valuable financial institutions but also invaluable community partners.

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A Fund To Fight The Flames

In response to fires in the fall of 2020, Oregon Community Credit Union’s Foundation created a relief fund focused on mid-term recovery needs.

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How To Use Culture And Perks To Achieve Hiring Happiness

Employees asked, and Horizon FCU made Black Friday a paid holiday. The Pennsylvania cooperative has made other decisions by following its mission, vision, and values, ...

4 Reasons Credit Unions Need To Train Front-Line Staff As Financial Counselors

When all staff can recognize members’ financial challenges and make timely recommendations, you can improve your members’ financial lives and your credit union’s bottom line.
Credit Union Industry Commentary

How Can Credit Unions Measure Impact?

Callahan & Associates is committed to helping credit unions quantitatively demonstrate they are not only socially and commercially valuable financial institutions but also invaluable community ...

Measure Your Mission: Quantifying Credit Union Impact Data

Credit unions make an impact every day on their employees, members, and communities, yet too few are showcasing their efforts. Why? Where to start?
Credit Union Industry Commentary

Reform Credit Unions? No, Rekindle Them!

It’s time to show consumers that credit unions across the country are steadfastly working to improve the lives of their members and communities.
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The Power of the Cooperative at Work: The Gregory’s Story

Seth and Lindsey Gregory had done all the right things to afford their first home and start a family. Life, however, sometimes throws a curve ...
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A Fund To Fight The Flames

In response to fires in the fall of 2020, Oregon Community Credit Union’s Foundation created a relief fund focused on mid-term recovery needs.
Features

How Listerhill’s Digital Team Keeps Its Eyes On The Process

A four-pillar approach to digital services at the Alabama cooperative blends technology, member experience, and process management.
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Alabama Credit Union Scores With ‘My Credit Score’

The cooperative has integrated credit score reporting and improvement tips into its mobile and online banking. So far, uptake has been strong.
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Help Members Reskill To Pay The Bills

A scholarship program in North Carolina provides more than $1 million annually to statewide community colleges for continuing education and career planning.
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