GreenState Foundation Invests In Data To Improve Its Community
A partnership with United Ways of Iowa is uncovering insights about employed community members who struggle under limited assets and constrained income.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
What’s In A Name: Director Of Financial Inclusion And Community Engagement
Steph Harrill Kyle helps UW Credit Union take a holistic approach to doing business by the cooperative principles.
How To Measure Mission
A dashboard at Marine Credit Union helps the Wisconsin cooperative focus on member and community impact.
Insider Tips For Effective Employee Resource Groups
August 30, 2021
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Leaders from three credit unions share insights gleaned from launching and supporting employee resource groups.
How BECU Supports Black Communities In Seattle And Beyond
August 23, 2021
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Two years after launching a DEI-focused internal initiative, the Washington state cooperative created a fund to donate $5 million over five years to Black-led nonprofits.
What’s In A Name: COVID Recovery Program Manager
August 23, 2021
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As a business owner herself, Ivory Lloyd knows how important it is to connect local businesspeople with resources to weather this storm or create new streams of income.
Exit Interview: Mike Lord, State Employees’ Credit Union
August 9, 2021
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“A positive difference” at the end of the day and a career of 46 years.
A 3-Pronged Approach Provides High-Impact Lending
August 2, 2021
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Community development loan officers at Wright-Patt build on the cooperative’s position as Dayton’s leading mortgage lender.
Where Do PPP Loans Fit In The Credit Union Balance Sheet?
August 2, 2021
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The SBA’s Paycheck Protection Program has helped businesses operate during COVID-19. But where do these loans live on the balance sheet? And what will forgiveness look like?
What’s In A Name: Sales Manager And Accountability Trainer
August 2, 2021
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Laurie Flanders cleans up the reputation of “sales” by ensuring All In Federal Credit Union serves members as it works to meet goals.
Richard Romero On Leadership
July 26, 2021
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The veteran CEO guides DEI at a billion-dollar credit union.
Sustainability Spurs Industrywide Action At UNFCU
July 25, 2021
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The Empire State cooperative’s Global Sustainability Program has evolved to encompass more goals, a broader network, and more conversations with industry participants.
How This Small Indiana Credit Union Works To ‘Bridge The Gap’
July 12, 2021
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Afena FCU partners with a local foundation to take on payday lenders with long-term, low-rate loans with a savings component and financial counseling.
Insider Tips For Effective Employee Resource Groups
Leaders from three credit unions share insights gleaned from launching and supporting employee resource groups.
How BECU Supports Black Communities In Seattle And Beyond
Two years after launching a DEI-focused internal initiative, the Washington state cooperative created a fund to donate $5 million over five years to Black-led nonprofits.
What’s In A Name: COVID Recovery Program Manager
As a business owner herself, Ivory Lloyd knows how important it is to connect local businesspeople with resources to weather this storm or create new ...
Exit Interview: Mike Lord, State Employees’ Credit Union
“A positive difference” at the end of the day and a career of 46 years.
A 3-Pronged Approach Provides High-Impact Lending
Community development loan officers at Wright-Patt build on the cooperative’s position as Dayton’s leading mortgage lender.
Where Do PPP Loans Fit In The Credit Union Balance Sheet?
The SBA’s Paycheck Protection Program has helped businesses operate during COVID-19. But where do these loans live on the balance sheet? And what will forgiveness ...
What’s In A Name: Sales Manager And Accountability Trainer
Laurie Flanders cleans up the reputation of "sales" by ensuring All In Federal Credit Union serves members as it works to meet goals.
Sustainability Spurs Industrywide Action At UNFCU
The Empire State cooperative’s Global Sustainability Program has evolved to encompass more goals, a broader network, and more conversations with industry participants.
How This Small Indiana Credit Union Works To ‘Bridge The Gap’
Afena FCU partners with a local foundation to take on payday lenders with long-term, low-rate loans with a savings component and financial counseling.
Browse Topics
Every Member Deserves A Financial Oasis
Callahan & Associates
Discover how First Alliance Credit Union is redefining success by putting values and member needs at the heart of everything it does.
6 Lessons For Credit Unions From Craft Breweries
Alix Patterson
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
How Asset Size Shapes Credit Union Performance Across 3 Metrics
Omar Shalabi
Explore how credit union size influences growth, lending, and efficiency.
Members Are On The Move. Credit Unions Are Here For Them.
Sherry Virden
Accelerating membership growth signals the increasing influence of credit unions amid evolving interest rate trends and economic challenges.
The K-Shaped Recovery And An Economy Divided
Tony Waltrich
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
3 Ways Falling Rates Are Poised To Impact Credit Union Balance Sheets
Andrew Lepczyk
Falling interest rates are changing the game for credit unions. Explore how potential shifts in lending, savings, and margins are set to affect the bottom line.
Leaders Of The Pack: The Top 20 Cores For Credit Unions
Omar Shalabi
Explore the subtle shifts redefining the credit union core processing space and how these movements shape growth, innovation, and member experience.
A Fresh Start For A Timeless Mission
Callahan & Associates
The combination of the right philosophy and the right technology can set credit unions up for success even during difficult economic times.
Introducing Your Banking Core To The Power Of A Fintech
Callahan & Associates
Nearly 100 credit unions are providing Buy Now, Pay Later to their members, and their banking cores are giving them a surprising competitive advantage.
Losing The Future: How Credit Unions Can Win Back Younger Generations
Callahan & Associates
A perspective from Garrhett Petrea, vice president of sales and a Zillennial, on why outdated cores threaten the next generation of members and what leaders must do now.