Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Industry Insights

Point Your Compass Toward Purpose

Great achievements start with individual resolve. So, commit to leading with purpose.
Credit Union Industry Commentary

Work From Home Presents Risk For Some Staff

Success is often measured in promotions, project leadership, and recognition, but to be successful, one needs to be known.
Callahan Collections

How To Charter A Credit Union

After four years of dreaming, planning, and acting, Growing Oaks FCU opened its doors for business in December 2020.
Features

4 Fabulous Onboarding Practices

HR leaders at cooperatives big and small share how they welcome new hires, from breaking bread to explaining the credit union difference.
Features

How 3 Credit Unions Are Handling The COVID-19 Vaccine

The coronavirus vaccine should soon be available to the general population. The federal government is not mandating vaccination; some state or local jurisdictions might. What ...
Features

SMCU Distributes Dollars And Dreams During A Destructive Year

When the pandemic hit, San Mateo Credit Union moved quickly to stand up a non-profit fund and move much-needed assistance into the communities it serves.
Features

3 Leaders Weigh In On What’s To Come In 2021

2020 was a complicated year. But it offered plenty of lessons for leaders and has set the stage for an important 2021.
Features

A New Board For A Changing Membership

Backed by a changing FOM and new BOD, One Detroit Credit Union targets programs to bring hope to Detroit’s abandoned neighborhoods.
Features

It’s A Beautiful Day In The Neighborhood

Columbus United FCU joins forces with a national nonprofit to champion housing availability in rural Nebraska.
Callahan Collections

Local Cooperatives Thrive With VSECU

The Vermont cooperative relies on a little-known state statute to make direct investments in cooperatives to bolster local economies and create a better world.

Calling All CFOs

Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.

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Membership And Annual Member Growth, 06.30.25

Member Momentum Is At A Crossroads

Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.

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