Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

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Sustainability Spurs Industrywide Action At UNFCU

The Empire State cooperative’s Global Sustainability Program has evolved to encompass more goals, a broader network, and more conversations with industry participants.
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How This Small Indiana Credit Union Works To ‘Bridge The Gap’

Afena FCU partners with a local foundation to take on payday lenders with long-term, low-rate loans with a savings component and financial counseling.
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What’s In A Name: Chief Relationship Officer

Susan Fogarty brings wealth management and not-for-profit experiences to CAP COM FCU as it restructures under a member-impact umbrella.
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Equity Housing Bridges A North-South Divide

Seattle-based Verity Credit Union is financing limited equity housing on the city’s south side in the hopes the model could serve as the future of ...
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A Better Life For Members Is A Phone Call Away

Affinity FCU’s outbound calling team seeks out suffering members to help solve their financial problems.
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Have Credit Unions Lost Their Way?

Bill Bynum, CEO of Hope Credit Union, makes the case for focusing on America’s poorest communities every day — not just during a crisis.
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Having Grit, Giving Grace, And Celebrating Success In DEI

A reworked strategic plan and employee resource committees have helped Verity Credit Union fast-track efforts to improve diversity, equity, and inclusion.
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A Force Of Change For Diversity, Equity, And Inclusion

A 12-person group at Teachers Credit Union focuses on action and deliverables in its efforts to promote DEI at the Indiana cooperative.
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What’s In A Name: Youth Outreach Manager

Cindy Jones spearheads First Financial’s efforts to improve financial health and literacy among Baltimore-area schools.
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A Strategy To Help Credit Scores Soar

Patelco Credit Union’s small-dollar loan doubles down on financial wellness principles by helping members with low or no credit improve their financial station.

CreditUnions.com Top Picks For 2025

The editorial team at Callahan & Associates weighs in on stories that defined 2025 through actionable strategies, meaningful insights, and perspectives that continue to influence the cooperative movement.

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5 Takeaways From Trendwatch

The U.S. economy is throwing up mixed signals, but America’s credit unions are delivering value and, in turn, enjoying deeper relationships, higher originations, and a stronger bottom line.

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