Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Jama Campbell On Leadership

The SECU Foundation executive director applies the solution-focused philosophy of leadership she learned in the trenches to the community impact work she now leads.

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Industry Insights

Losing The ‘Loan,’ Learning From Blackrock, And Leadership In The Tar Heel State

Five can't-miss data points this week on CreditUnions.com.
Features

How To Foster A New Culture Across The Credit Union

When Commonwealth Credit Union rolled out Team 1, it took explicit steps to ensure the new culture would take root and flourish at the Kentucky ...
Features

Jama Campbell On Leadership

The SECU Foundation executive director applies the solution-focused philosophy of leadership she learned in the trenches to the community impact work she now leads.
Credit Union Industry Commentary

What Has The World Come To: Inspiration From The CEO Of BlackRock

More purpose trumps maximizing profit at the world’s largest asset manager. Member-owned financial cooperatives should take note.
Features

High Rates, High Trust Nets High Returns For Latino Community Credit Union

The North Carolina cooperative generates strong deposits to fuel a humming lending machine.
Industry Insights

Imperatives, Ethical Hacking, And High-Performing Teams

Five can't-miss data points this week on CreditUnions.com.
Features

How Listerhill’s High-Performing Teams Hit High Marks

The credit union’s new product development strategy brings new leaders with fresh perspectives to the forefront of strategic decision-making.
Credit Union Industry Commentary

The Credit Union Mindset Imperative

A collaborative culture that sticks to old principles while embracing innovation remains a key to the movement’s responsiveness and relevance.
Credit Union Industry Commentary

Closing The Purpose Gap

Credit unions have been making decisions based on perceived outcomes rather than purpose. That needs to change.
Credit Union Industry Commentary

A Talent Imperative Facing Credit Unions

A 2020 challenge: How to deepen relationships between staff, members, and the tech tools that bind, or separate, them.

CreditUnions.com Top Picks For 2025

The editorial team at Callahan & Associates weighs in on stories that defined 2025 through actionable strategies, meaningful insights, and perspectives that continue to influence the cooperative movement.

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