Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Callahan Collections

Making Foundational Change $1 At A Time

Funded by members, the SECU Foundation works closely with its vast branch network to balance giving and impact from the mountains to the sea.
Features

3 CEOs Dish On Managing The Managers Of Technology

Putting tech tools into play, and into their proper place, requires following strategy and letting the experts do the leg work.
Features

A Staffing Strategy With Social Benefits

Locating call centers across its North Carolina footprint maximizes building space for SECU and provides jobs in high unemployment areas.
Features

10 Reasons To Give Thanks For The Credit Union Movement

Before they were hashtags, the concepts of #payitforward and #GivingTuesday were entrenched in the ethos of the industry.
Features

How Martin Eakes Became The Most Hated Man In America (By Payday Lenders)

The CEO of the Self-Help credit unions uses secondary capital to fight predatory lending and protect financially vulnerable consumers.
Features

What Is The State Of Secondary Capital At U.S. Credit Unions?

Interest in secondary capital is growing, and new strategies, larger loans, and precedent-setting decisions by the NCUA could dramatically change the way credit unions deploy ...
Callahan Collections

How To Make A New HQ Make A Difference

A prime location and tax incentives helped Ascentra Credit Union place a new headquarters building at the heart of downtown and underscore its vital role ...
Features

A Boost In Pay For Labor Day

Credit unions across the country are boosting their minimum wage.
Industry Insights

Military Credit Unions, Loan Performance, In-House Video

Five can't-miss data points this week on CreditUnions.com.
Features

Lake Trust Builds Big Dreams With Microloans

The Michigan credit union relies on experience and commitment to help small- business owners achieve their dreams.

Calling All CFOs

Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.

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Membership And Annual Member Growth, 06.30.25

Member Momentum Is At A Crossroads

Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.

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