JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Credit Union Impact By The Numbers
October 13, 2025
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Lending, savings, community support, and more. Cooperatives unite to create lasting prosperity.
A Roadmap To Credit Union Growth
October 1, 2025
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Join Callahan and Gallup as we share exclusive research and insights on how emotional engagement and the perception of care drive member loyalty and participation.
Government Shutdown? Credit Unions Know The Drill.
October 1, 2025
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With three full government shutdowns and repeated trips to the precipice in the past 25 years, credit unions have had plenty of opportunity to refine how they approach helping members during work stoppages.
Lake Trust Builds Small Business Bench Strength In Michigan
September 29, 2025
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With nearly all Michigan businesses classified as small, Lake Trust’s Entrepreneurial Institute, launched in partnership with Cleary University, helps owners sharpen skills, access resources, and reinforce local economic resilience.
From Foster Care To Financial Wellness
September 29, 2025
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From transitional housing in Utah to custom bank accounts in Texas, two CEOs share how their credit unions are supporting young adults aging out of foster care.
Brent Rempe On Leadership
September 22, 2025
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From classrooms to credit unions, Brent Rempe’s approach as CEO at First Alliance Credit Union blends education, service, and purpose-driven leadership.
Is Your Credit Union Resilient Enough For 2026 And Beyond?
September 22, 2025
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Resilient credit unions don’t just make plans — they build the muscle to bend, bounce back, and boldly adapt.
Should Credit Unions Be Pessimistic Or Optimistic About The Economy?
September 15, 2025
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Mixed signals have left many confused about the state of the U.S. economy. Credit union leaders must evaluate competing economic narratives and position their institutions accordingly.
How Blue FCU Measures What Really Matters
September 1, 2025
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The Wyoming cooperative combines custom impact measurements with traditional KPIs to track progress on its 10-year strategic plan.
Members Don’t Just Need A Partner, They Need A Copilot.
August 31, 2025
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Roughly 80% of True Sky FCU members have used the credit union’s free credit review service, which helps the cooperative deepen relationships while members improve their financial lives.
Credit Union Impact By The Numbers
Lending, savings, community support, and more. Cooperatives unite to create lasting prosperity.
A Roadmap To Credit Union Growth
Join Callahan and Gallup as we share exclusive research and insights on how emotional engagement and the perception of care drive member loyalty and participation.
Government Shutdown? Credit Unions Know The Drill.
With three full government shutdowns and repeated trips to the precipice in the past 25 years, credit unions have had plenty of opportunity to refine ...
Lake Trust Builds Small Business Bench Strength In Michigan
With nearly all Michigan businesses classified as small, Lake Trust’s Entrepreneurial Institute, launched in partnership with Cleary University, helps owners sharpen skills, access resources, and ...
From Foster Care To Financial Wellness
From transitional housing in Utah to custom bank accounts in Texas, two CEOs share how their credit unions are supporting young adults aging out of ...
Brent Rempe On Leadership
From classrooms to credit unions, Brent Rempe’s approach as CEO at First Alliance Credit Union blends education, service, and purpose-driven leadership.
Is Your Credit Union Resilient Enough For 2026 And Beyond?
Resilient credit unions don’t just make plans — they build the muscle to bend, bounce back, and boldly adapt.
Should Credit Unions Be Pessimistic Or Optimistic About The Economy?
Mixed signals have left many confused about the state of the U.S. economy. Credit union leaders must evaluate competing economic narratives and position their institutions ...
How Blue FCU Measures What Really Matters
The Wyoming cooperative combines custom impact measurements with traditional KPIs to track progress on its 10-year strategic plan.
Members Don’t Just Need A Partner, They Need A Copilot.
Roughly 80% of True Sky FCU members have used the credit union's free credit review service, which helps the cooperative deepen relationships while members improve ...
Browse Topics
The Numbers That Matter Most To Credit Unions
Aaron Passman
A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.
The Affordability Crisis Is Reshaping Credit Union Balance Sheets
Sherry Virden
Members are struggling with an affordability crisis that is changing how they manage debt, and new behaviors are showing up across the credit union loan portfolio.
Meet The Finalists For The 2026 Innovation Series: Employee Enablement
Callahan & Associates
This year’s Innovation Series returns with bigger impact and broader horizons. Since 2018, this annual showcase has spotlighted forward-thinking solutions by giving innovators a stage to share ideas, demonstrate solutions, and spark meaningful change.
Asset Quality Takes An Uncomfortable Turn In 2025
Andrew Lepczyk
Credit union asset quality didn’t collapse in 2025 — but it didn’t cooperate, either. What’s going on, and are credit unions prepared to respond in 2026?
Meet The Finalists For The 2026 Innovation Series: Fraud Prevention And Resolution
Callahan & Associates
This year’s Innovation Series returns with bigger impact and broader horizons. Since 2018, this annual showcase has spotlighted forward-thinking solutions by giving innovators a stage to share ideas, demonstrate solutions, and spark meaningful change.
Meet The Finalists For The 2026 Innovation Series: Digital Member Engagement
Callahan & Associates
This year’s Innovation Series returns with bigger impact and broader horizons. Since 2018, this annual showcase has spotlighted forward-thinking solutions by giving innovators a stage to share ideas, demonstrate solutions, and spark meaningful change.
The American Budget Squeeze
Tony Waltrich
The affordability crisis extends far beyond big-ticket expenses. As the rising cost of basic necessities outpaces income growth, household budgets are under strain and long-term financial stability is increasingly at risk.
Flexibility In The Earnings Model Matters More As Rates Turn
Omar Shalabi
As credit unions move deeper into 2026, the earnings conversation is shifting. Elevated interest rates have boosted margins and strengthened earnings flexibility, but that advantage won’t persist indefinitely.
Credit Unions At A Crossroads: Shifts, Risks, And Opportunities
Callahan & Associates
A radical shift is taking place in the way consumers move money and engage with their financial institution.
Building A ‘Culture’ Of Confidence At MSUFCU
Aaron Passman
How the Michigan-based cooperative’s “Culture of Finance” curriculum is reframing financial education.