JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Lake Trust Builds Small Business Bench Strength In Michigan
September 29, 2025
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With nearly all Michigan businesses classified as small, Lake Trust’s Entrepreneurial Institute, launched in partnership with Cleary University, helps owners sharpen skills, access resources, and reinforce local economic resilience.
From Foster Care To Financial Wellness
September 29, 2025
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From transitional housing in Utah to custom bank accounts in Texas, two CEOs share how their credit unions are supporting young adults aging out of foster care.
Brent Rempe On Leadership
September 22, 2025
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From classrooms to credit unions, Brent Rempe’s approach as CEO at First Alliance Credit Union blends education, service, and purpose-driven leadership.
Is Your Credit Union Resilient Enough For 2026 And Beyond?
September 22, 2025
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Resilient credit unions don’t just make plans — they build the muscle to bend, bounce back, and boldly adapt.
Should Credit Unions Be Pessimistic Or Optimistic About The Economy?
September 15, 2025
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Mixed signals have left many confused about the state of the U.S. economy. Credit union leaders must evaluate competing economic narratives and position their institutions accordingly.
How Blue FCU Measures What Really Matters
September 1, 2025
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The Wyoming cooperative combines custom impact measurements with traditional KPIs to track progress on its 10-year strategic plan.
Members Don’t Just Need A Partner, They Need A Copilot.
August 31, 2025
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Roughly 80% of True Sky FCU members have used the credit union’s free credit review service, which helps the cooperative deepen relationships while members improve their financial lives.
10 Ways Credit Unions Support Back-To-School Season
August 25, 2025
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As students head back to campus this fall, the nation’s financial cooperatives jump to the head of the class with creative community partnerships, classroom-ready resources, and real financial support.
Stocking Every Aisle With Financial Opportunity
August 20, 2025
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Publix Employees FCU turns everyday moments into lasting financial impact. Through on-site support and a vibrant wellness program, the credit union is building trust, offering guidance, and forging financial confidence one associate at a time.
U.S. Consumers Present A Mixed Bag Of Future Financial Sentiment
August 18, 2025
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Recent studies reveal a slight uptick in optimism, but a growing share of Americans expect their finances to worsen during the next year.
Lake Trust Builds Small Business Bench Strength In Michigan
With nearly all Michigan businesses classified as small, Lake Trust’s Entrepreneurial Institute, launched in partnership with Cleary University, helps owners sharpen skills, access resources, and ...
From Foster Care To Financial Wellness
From transitional housing in Utah to custom bank accounts in Texas, two CEOs share how their credit unions are supporting young adults aging out of ...
Brent Rempe On Leadership
From classrooms to credit unions, Brent Rempe’s approach as CEO at First Alliance Credit Union blends education, service, and purpose-driven leadership.
Is Your Credit Union Resilient Enough For 2026 And Beyond?
Resilient credit unions don’t just make plans — they build the muscle to bend, bounce back, and boldly adapt.
Should Credit Unions Be Pessimistic Or Optimistic About The Economy?
Mixed signals have left many confused about the state of the U.S. economy. Credit union leaders must evaluate competing economic narratives and position their institutions ...
How Blue FCU Measures What Really Matters
The Wyoming cooperative combines custom impact measurements with traditional KPIs to track progress on its 10-year strategic plan.
Members Don’t Just Need A Partner, They Need A Copilot.
Roughly 80% of True Sky FCU members have used the credit union's free credit review service, which helps the cooperative deepen relationships while members improve ...
10 Ways Credit Unions Support Back-To-School Season
As students head back to campus this fall, the nation’s financial cooperatives jump to the head of the class with creative community partnerships, classroom-ready resources, ...
Stocking Every Aisle With Financial Opportunity
Publix Employees FCU turns everyday moments into lasting financial impact. Through on-site support and a vibrant wellness program, the credit union is building trust, offering ...
U.S. Consumers Present A Mixed Bag Of Future Financial Sentiment
Recent studies reveal a slight uptick in optimism, but a growing share of Americans expect their finances to worsen during the next year.
Browse Topics
Credit Unions At A Crossroads: Shifts, Risks, And Opportunities
Callahan & Associates
A radical shift is taking place in the way consumers move money and engage with their financial institution.
Building A ‘Culture’ Of Confidence At MSUFCU
Aaron Passman
How the Michigan-based cooperative’s “Culture of Finance” curriculum is reframing financial education.
What Is The K-Shaped Economy And What Can Credit Unions Do About It?
Andrew Lepczyk
The gulf between the haves and the have-nots has widened in recent years. Credit unions can help members catch up.
What’s In A Name: Director Of Dealer Engagement
Marc Rapport
A veteran branch manager takes indirect lending to a new level at Erie FCU.
5 Takeaways From Trendwatch
Andrew Lepczyk
As the Federal Reserve cuts interest rates, credit unions are adapting in tandem, balancing membership needs with asset quality. This balance will be one of many topics discussed during Callahan’s quarterly Trendwatch webinar.
Don’t Wait For Data. FirstLook Analysis Is Available Today.
Callahan & Associates
Callahan & Associates provides an early look at quarterly performance results. Sneak a peek at the latest trends here.
5 Takeaways From NLCUP 2026
Erin Coleman
On-site coverage at the National Association of Latino Credit Union Professionals’ 2026 conference explores how representation, emotional experience, and community trust are converging to shape the future of credit unions.
Markets React To Consequential Announcements
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Meet The Finalists For The 2026 Innovation Series: Data And Decision Intelligence
Callahan & Associates
This year’s finalists are reimagining how credit unions use data to boost service levels and improve efficiencies.
A New Product Playbook Is Driving Change At Premier Credit Union
Savana Morie
In order to adopt a more proactive strategy, the Iowa cooperative is using a dedicated product development team to promote visibility and follow-through from idea to launch.