GreenState Foundation Invests In Data To Improve Its Community
A partnership with United Ways of Iowa is uncovering insights about employed community members who struggle under limited assets and constrained income.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
What’s In A Name: Director Of Financial Inclusion And Community Engagement
Steph Harrill Kyle helps UW Credit Union take a holistic approach to doing business by the cooperative principles.
How To Measure Mission
A dashboard at Marine Credit Union helps the Wisconsin cooperative focus on member and community impact.
Great Strategy Requires Trade-Offs
March 23, 2025
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A notable shift is occurring in the industry as credit unions make a choice to refocus on areas in which they can make the greatest impact.
How Mission And Momentum Have Revolutionized Great Lakes Credit Union
March 23, 2025
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Putting people first has transformed the Illinois-based cooperative into a local powerhouse that stands apart from the competition — and this is only the beginning.
A New Framework For Growth
March 23, 2025
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The first book from Callahan CEO Jon Jeffreys outlines how credit unions can grow and differentiate themselves by putting purpose at the center of their business strategy.
Credit Unions Deliver Impact. Members Are Here For It.
March 17, 2025
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Better rates, lower fees, and steadfast community presence are returning real financial results for the credit union movement.
A Year In Review And What Lies Ahead For Credit Unions In 2025
March 17, 2025
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The cooperative industry has shown much resiliency in today’s shifting economic landscape. That sets a strong precedent for weathering whatever might come.
Credit Union Asset Quality In 4Q 2024
March 17, 2025
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Delinquency and charge-offs are up for credit unions. Does that spell trouble, or is it an opportunity to help members in need?
4 Ways To Build A Vibrant Community
March 10, 2025
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Credit union across the country are ensuring local prosperity through initiatives that drive lasting economic impact.
What Can Credit Unions Learn From Taylor Swift?
March 10, 2025
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The pop superstar inspires a near-unprecedented level of passion, loyalty, and engagement from fans and provides lessons on branding, authentic relationships, and meaningful experiences for everyone.
Attendees Talk Togetherness At GAC 2025
March 10, 2025
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Credit union leaders shared messages of optimism and camaraderie for the year ahead during this year’s Governmental Affairs Conference.
Premier America Improves Financial Inclusion For CSUN Students And Beyond
March 10, 2025
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How an on-campus branch supports immediate financial needs and builds lifelong relationships with members.
Great Strategy Requires Trade-Offs
A notable shift is occurring in the industry as credit unions make a choice to refocus on areas in which they can make the greatest ...
How Mission And Momentum Have Revolutionized Great Lakes Credit Union
Putting people first has transformed the Illinois-based cooperative into a local powerhouse that stands apart from the competition — and this is only the beginning.
Credit Unions Deliver Impact. Members Are Here For It.
Better rates, lower fees, and steadfast community presence are returning real financial results for the credit union movement.
A Year In Review And What Lies Ahead For Credit Unions In 2025
The cooperative industry has shown much resiliency in today’s shifting economic landscape. That sets a strong precedent for weathering whatever might come.
Credit Union Asset Quality In 4Q 2024
Delinquency and charge-offs are up for credit unions. Does that spell trouble, or is it an opportunity to help members in need?
4 Ways To Build A Vibrant Community
Credit union across the country are ensuring local prosperity through initiatives that drive lasting economic impact.
What Can Credit Unions Learn From Taylor Swift?
The pop superstar inspires a near-unprecedented level of passion, loyalty, and engagement from fans and provides lessons on branding, authentic relationships, and meaningful experiences for ...
Attendees Talk Togetherness At GAC 2025
Credit union leaders shared messages of optimism and camaraderie for the year ahead during this year’s Governmental Affairs Conference.
Premier America Improves Financial Inclusion For CSUN Students And Beyond
How an on-campus branch supports immediate financial needs and builds lifelong relationships with members.
Browse Topics
Every Credit Union Has A Member Story To Tell
Jon Jeffreys
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every day.
The U.S. Economy Is On Firmer Footing Than Expected
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
5 Essential Insights To Improve Member Financial Wellbeing And Support Credit Union Growth
Aaron Passman
Are members thriving, struggling, or suffering? Just a few simple strategies can foster member financial wellbeing and boost the bottom line.
Midwestern Credit Unions Break New Ground With Auto Loans
Savana Morie
Blaze, Consumers, and Interra credit unions pioneer a new path to liquidity under the guidance of Alloya Corporate.
There’s Nothing Random About These Acts Of Kindness
Aaron Passman
A one-day event to give back has transformed into an initiative that spans several states and generates hundreds of thousands of dollars in community impact.
Credit Union Impact By The Numbers
Andrew Lepczyk
Lending, savings, community support, and more. Cooperatives unite to create lasting prosperity.
Cybersecurity Is Under Fire And Credit Unions Are Fighting Back (Part 1)
Marc Rapport
Bad actors don’t rest. Credit unions are beefing up cybersecurity with smarter tools, stronger teams, and sharper defenses.
Cybersecurity Is Under Fire And Credit Unions Are Fighting Back (Part 2)
Marc Rapport
Cyber threats never stop. Credit unions share how collaboration, AI, and smarter strategies protect members and institutions.
What’s Scarier Than Ghosts And Goblins?
Aaron Passman
October is Cybersecurity Awareness Month, and CreditUnions.com has the lowdown on assessment tools, AI strategies, the role of collaboration in fighting fraud, and more.
Fighting Fraud Through The Power Of Collaboration
Aaron Passman
A quartet of Northeastern Pennsylvania credit unions came together to share strategies and best practices for combatting check fraud, account takeover, and more.
A New Framework For Growth