JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
What Is The State Of Secondary Capital At U.S. Credit Unions?
November 18, 2019
No Comments
Interest in secondary capital is growing, and new strategies, larger loans, and precedent-setting decisions by the NCUA could dramatically change the way credit unions deploy it.
How To Make A New HQ Make A Difference
November 18, 2019
No Comments
A prime location and tax incentives helped Ascentra Credit Union place a new headquarters building at the heart of downtown and underscore its vital role in the community.
A Boost In Pay For Labor Day
November 12, 2019
No Comments
Credit unions across the country are boosting their minimum wage.
Military Credit Unions, Loan Performance, In-House Video
November 12, 2019
No Comments
Five can’t-miss data points this week on CreditUnions.com.
Lake Trust Builds Big Dreams With Microloans
November 5, 2019
No Comments
The Michigan credit union relies on experience and commitment to help small- business owners achieve their dreams.
The AACUC’s King Day Message To The Movement
November 4, 2019
No Comments
The African-American Credit Union Coalition builds on credit unions’ history of empowering economic equality and inclusion.
To Hell With Harvey: How TDECU Responded When A Hurricane Hit Home
November 4, 2019
No Comments
After the Category 4 Hurricane Harvey decimated parts of southeastern Texas, TDECU vowed to keep 100% of its members in their homes.
Help For The Holidays And Beyond
November 4, 2019
No Comments
A leader of St. Louis Community Credit Union shares how the cooperative works every day to be “the social conscience of banking.”
Credit Unions And The Gift Of Financial Wellness
November 4, 2019
No Comments
Debt management mixes with the financial cooperative ethos in a year-round campaign for financial health.
California Coast And The Living Wage
November 4, 2019
No Comments
How the San Diego credit union is implementing a new compensation system and considering the living wage measure.
What Is The State Of Secondary Capital At U.S. Credit Unions?
Interest in secondary capital is growing, and new strategies, larger loans, and precedent-setting decisions by the NCUA could dramatically change the way credit unions deploy ...
How To Make A New HQ Make A Difference
A prime location and tax incentives helped Ascentra Credit Union place a new headquarters building at the heart of downtown and underscore its vital role ...
A Boost In Pay For Labor Day
Credit unions across the country are boosting their minimum wage.
Military Credit Unions, Loan Performance, In-House Video
Five can't-miss data points this week on CreditUnions.com.
Lake Trust Builds Big Dreams With Microloans
The Michigan credit union relies on experience and commitment to help small- business owners achieve their dreams.
The AACUC’s King Day Message To The Movement
The African-American Credit Union Coalition builds on credit unions’ history of empowering economic equality and inclusion.
To Hell With Harvey: How TDECU Responded When A Hurricane Hit Home
After the Category 4 Hurricane Harvey decimated parts of southeastern Texas, TDECU vowed to keep 100% of its members in their homes.
Help For The Holidays And Beyond
A leader of St. Louis Community Credit Union shares how the cooperative works every day to be “the social conscience of banking.”
Credit Unions And The Gift Of Financial Wellness
Debt management mixes with the financial cooperative ethos in a year-round campaign for financial health.
California Coast And The Living Wage
How the San Diego credit union is implementing a new compensation system and considering the living wage measure.
Browse Topics
What Makes Good AI Policy? Start With Curiosity And Accountability.
Marc Rapport
As credit unions move from experimentation to adoption, leaders offer firsthand knowledge on what separates weak policies from strong ones that actually work.
Governance And Guardrails Help Credit Unions Navigate AI
Aaron Passman
How Members Cooperative focuses on structure, oversight, and clear expectations to ensure AI supports, not undermines, long term strategy.
What’s In A Name: Chief AI Officer
Aaron Passman
As Hudson Valley Credit Union’s artificial intelligence chief, Preetha Sekharan holds a rare role in the industry, but it’s one that is likely to become far more common in the future.
All Eyes On AI
Aaron Passman
Artificial intelligence for credit unions has moved from a future concept to today’s full-fledged leadership and governance challenge.
The Callahan Guide To The 2026 Final Four
Tony Waltrich
What happens when credit union performance data meets March Madness? Callahan’s proprietary model breaks down state-level results to forecast who takes home the hardware.
A Rewards Program That Relies On Relationships, Not Usage
Savana Morie
Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.
Innovations Financial Bets Big On Small Business Lending
Aaron Passman
CDFI grant funding helps the Florida cooperative offer microloans for small businesses after many banks pulled out of its market.
How Marine Credit Union Shifted Its Foundation From Siloed To Symbiotic
Savana Morie
By aligning governance, leadership, and day to day operations, Marine Credit Union transformed its foundation from a parallel operation into a visible extension of the credit union brand.
How Today’s Market Is Stress-Testing Credit Union And Bank Earnings Models
Andrew Lepczyk
Credit union and bank earnings reflect different business objectives. Those differences matter for how financial institutions serve their markets.
How Does BCU Put AI Policy Into Practice?
Marc Rapport
AI governance matters as much as innovation when it comes to AI. Learn how BCU built an AI practice that prioritizes data integrity, risk management, and real world decision making.