JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
3 Member Myths Credit Union Leaders Believe
September 8, 2020
No Comments
Trends analysis from Gallup reveals surprising truths about the member experience, especially during the coronavirus pandemic.
Leaders In PPP Loans As A Percent Of Total Assets
September 7, 2020
No Comments
Which credit unions lent the highest percentage of their total assets through the Paycheck Protection Program?
A Year Of Incredible Challenge. A Year Of Extraordinary Change.
September 3, 2020
No Comments
The credit union industry remains focused on keeping employees and members safe while acting as financial first responders for their members and communities.
Best Of August 2020
September 1, 2020
No Comments
Based on August traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
How To Build An Award-Winning Marketing Team
August 31, 2020
No Comments
Wyoming’s Meridian Trust FCU offers best practices and lessons learned on the promotional side of the industry’s operations.
How To Increase Diversity And Inclusion In Credit Union Land
August 28, 2020
No Comments
Thirty-three years after the first Martin Luther King Jr. Day celebration, discrimination, immigration, and equal pay continue to fuel policies at credit unions, but more can be done.
CommunityAmerica Refines Building Member Engagement
August 28, 2020
No Comments
The Kansas City credit union uses insights from feedback to refine responses and shine during the pandemic.
Organizing Strength Into Compelling Power
August 24, 2020
No Comments
Dozens of credit unions and related organizations pledge to help the industry meet the diversity, equity, and inclusion challenge.
How To Recruit The Next Generation Of Credit Union Leaders
August 24, 2020
No Comments
Young employees making their mark on their organizations talk about how they started their credit union careers and ponder how the industry can attract up-and-coming leaders.
A Solution To Educate Members During A Pandemic
August 17, 2020
No Comments
Nearly 30,000 attendees have attended virtual financial education webinars since the pandemic halted in-person sessions at VACU.
3 Member Myths Credit Union Leaders Believe
Trends analysis from Gallup reveals surprising truths about the member experience, especially during the coronavirus pandemic.
Leaders In PPP Loans As A Percent Of Total Assets
Which credit unions lent the highest percentage of their total assets through the Paycheck Protection Program?
Best Of August 2020
Based on August traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
How To Build An Award-Winning Marketing Team
Wyoming’s Meridian Trust FCU offers best practices and lessons learned on the promotional side of the industry’s operations.
How To Increase Diversity And Inclusion In Credit Union Land
Thirty-three years after the first Martin Luther King Jr. Day celebration, discrimination, immigration, and equal pay continue to fuel policies at credit unions, but more ...
CommunityAmerica Refines Building Member Engagement
The Kansas City credit union uses insights from feedback to refine responses and shine during the pandemic.
Organizing Strength Into Compelling Power
Dozens of credit unions and related organizations pledge to help the industry meet the diversity, equity, and inclusion challenge.
How To Recruit The Next Generation Of Credit Union Leaders
Young employees making their mark on their organizations talk about how they started their credit union careers and ponder how the industry can attract up-and-coming ...
A Solution To Educate Members During A Pandemic
Nearly 30,000 attendees have attended virtual financial education webinars since the pandemic halted in-person sessions at VACU.
Browse Topics
Competing For Gen Z, SMBs, And The Future Of Money
Callahan & Associates
Credit unions that enable seamless movement between fiat and digital assets position themselves as a trusted on- and off-ramp.
The Financial Readiness Gap: Credit Unions Evaluate It Every Day. But Who Builds It?
Callahan & Associates
The credit unions that win the next generation will be the ones that showed up early, when young members were forming habits and deciding whom to trust.
Defending Your Credit Union Against Fraud Means Fighting Fire With Smarter Fire
Callahan & Associates
The challenge is no longer whether to adopt AI, but how to adopt it responsibly with the right governance, the right partners, and the right balance between technology and human oversight.
Digital Assets Are Coming For Payments. Are Credit Unions Ready?
Andrew Lepczyk
McKinsey projects trillions of dollars in growth across digital assets, with money movement emerging as one of the biggest opportunities.
The Long Game For Fintech At FORUM Credit Union
Marc Rapport
The Indiana cooperative blends internal development with selective partnerships to meet members’ needs today now while positioning for what’s next.
Mission Fed Weighs Fintech Returns Against Real-World Fit
Marc Rapport
The San Diego cooperative leans on its CUSO and the CURQL network to make fintech investments, but member needs still guide which solutions ultimately make it into the credit union’s operations.
AI Boot Camp Is More Than Basic Training At Clearview FCU
Aaron Passman
Hands-on work with artificial intelligence tools is future-proofing staff members, giving them the confidence to adopt new technology and embrace efficiencies.
Stable Economy. Strained Households.
Andrew Lepczyk
Wages briefly caught up with inflation, but rising costs have pushed them back into negative territory. Here’s what that shift means for member finances and credit union performance.
Fintech Grounded In Mission As Much As Market Opportunity
Marc Rapport
Suncoast Credit Union balances near-term needs with longer-term bets, applying discipline to timing, valuation, and fit to decide when to invest and when to walk away.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.
A Year Of Incredible Challenge. A Year Of Extraordinary Change.