JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Robotics, In-Branch Technology, Loan Production
September 23, 2019
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Five can’t-miss data points this week on CreditUnions.com.
Change Faster To Be Better
September 20, 2019
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Credit unions must ensure they are effectively serving current members while positioning themselves for the next iteration of financial services.
It’s Time For Credit Unions To “Chime” In About Doing The Right Thing
September 18, 2019
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The mobile-only bank’s marketing gambit provides lessons in how to make lemonade out of lemons.
Agile Processes, Doing The Right Thing, Sustainable Strategies
September 16, 2019
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Five can’t-miss data points this week on CreditUnions.com.
CUbroadcast Highlights “Sustainable Business Strategy”
September 5, 2019
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In episode 1,129, Katy Slater, Callahan’s senior vice president, discusses how the online course helps credit union executives explore business models that drive change.
Beyond The Flip Chart: 2 Credit Unions’ Approach To Journey Mapping The Member Experience.
August 27, 2019
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UNFCU and All In take consultative and do-it-yourself paths, respectively, to achieve better internal processes and member service.
3 Ways To Put Credit Union Values Into Practice
August 26, 2019
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Everence FCU lives out the principle of stewardship through loan, investment, and deposit products.
Unusual Branch Locations, Recovering Banker Advice, Strategic Planning Insights
August 26, 2019
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Five can’t-miss data points this week on CreditUnions.com.
The Great Divide: Expert Advice From Recovering Bankers
August 26, 2019
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Credit union senior managers dish on what they’ve learned, and unlearned, from their transition to cooperative financial services.
How A Financial Cooperative Became A Voice For Social Justice
August 26, 2019
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St. Louis Community Credit Union strives to be a positive force, and it has the impact report to prove it.
Robotics, In-Branch Technology, Loan Production
Five can’t-miss data points this week on CreditUnions.com.
It’s Time For Credit Unions To “Chime” In About Doing The Right Thing
The mobile-only bank’s marketing gambit provides lessons in how to make lemonade out of lemons.
Agile Processes, Doing The Right Thing, Sustainable Strategies
Five can't-miss data points this week on CreditUnions.com.
CUbroadcast Highlights “Sustainable Business Strategy”
In episode 1,129, Katy Slater, Callahan's senior vice president, discusses how the online course helps credit union executives explore business models that drive change.
Beyond The Flip Chart: 2 Credit Unions’ Approach To Journey Mapping The Member Experience.
UNFCU and All In take consultative and do-it-yourself paths, respectively, to achieve better internal processes and member service.
3 Ways To Put Credit Union Values Into Practice
Everence FCU lives out the principle of stewardship through loan, investment, and deposit products.
Unusual Branch Locations, Recovering Banker Advice, Strategic Planning Insights
Five can't-miss data points this week on CreditUnions.com.
The Great Divide: Expert Advice From Recovering Bankers
Credit union senior managers dish on what they’ve learned, and unlearned, from their transition to cooperative financial services.
How A Financial Cooperative Became A Voice For Social Justice
St. Louis Community Credit Union strives to be a positive force, and it has the impact report to prove it.
Browse Topics
6 Credit Union Executive Priorities For 2026
Jay Johnson
Credit union leaders want to know where peers are placing their focus. These six priorities reflect how leadership teams are responding to change with intention and clarity.
What’s Next For Credit Union Earnings?
Omar Shalabi
As margin support begins to fade, earnings performance is becoming more sensitive to revenue mix and harder to interpret through public reporting alone.
The Great Wealth Transfer Is Also A Relationship Transfer
Savana Morie
Harvard FCU combines digital estate planning with human financial guidance to support positive, proactive wealth transfer across generations.
The Lending Lag Is Real, And Here’s What Smaller Credit Unions Can Do About It
Callahan & Associates
Discover how small to midsize credit unions can weather the economic headwinds hitting their communities right now.
Fresh Risks For Financial Markets
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
What’s In A Name: AVP Of Member Insights
Aaron Passman
At Service Credit Union, Dave Widener connects data, strategy, and culture to shape better outcomes for members.
At Cardinal Credit Union, Small Investments Offer Big Financial Lessons
Aaron Passman
The Ohio-based cooperative has partnered with a fintech to offer fractional investing as part of its financial education curriculum in local schools.
How Compensation Blind Spots Impact CEO Retention And Succession
Callahan & Associates
Seven questions credit union board members should ask to ensure alignment on executive benefit plan goals.
What Makes Good AI Policy? Start With Curiosity And Accountability.
Marc Rapport
As credit unions move from experimentation to adoption, leaders offer firsthand knowledge on what separates weak policies from strong ones that actually work.
Governance And Guardrails Help Credit Unions Navigate AI
Aaron Passman
How Members Cooperative focuses on structure, oversight, and clear expectations to ensure AI supports, not undermines, long term strategy.
Change Faster To Be Better