JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
More Markets. More Members. More Growth.
August 19, 2019
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A new name and a new leader at the helm have helped Arbor Financial Credit Union post double-digit growth in core performance areas. What’s next for the Michigan cooperative?
A Small But Mighty Response To Payday Lenders And Fintech Competitors
August 19, 2019
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Credit unions are experimenting with employee-sponsored small-dollar loan programs at the urging of Filene and the FINRA Foundation.
Engagement Systems, Agile Method, CUSO Collaboration
August 12, 2019
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Five can’t-miss data points this week on CreditUnions.com.
What’s In A Name: Chief Growth Officer
July 29, 2019
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Alissa Sykes guides growth across the enterprise at Sunmark Federal Credit Union by continuing her love of working with math and people.
Funds Availability, Cannabusiness Deposits, The Road To Recovery
July 22, 2019
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Five can’t-miss data points this week on CreditUnions.com.
Collecting Cannabusiness Deposits In The Evergreen State
July 22, 2019
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Numerica Credit Union has served cannabis businesses for five years. Learn how the shop monitors risk for these growing businesses.
3 Ways To Ensure Commercial Services Success
July 22, 2019
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An expanded footprint plus three key drivers are crucial to achieving successful commercial business growth at Vantage West Credit Union.
Journey Mapping, Analytics In Action, And A 16-System Conversion
July 15, 2019
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Five can’t-miss data points this week on CreditUnions.com
Mobile And Digital Strategies To Know This Year
July 8, 2019
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Five can’t-miss data points this week on CreditUnions.com.
Job Training, Success Navigator, On Leadership
July 1, 2019
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Five can’t-miss data points this week on CreditUnions.com.
More Markets. More Members. More Growth.
A new name and a new leader at the helm have helped Arbor Financial Credit Union post double-digit growth in core performance areas. What’s next ...
A Small But Mighty Response To Payday Lenders And Fintech Competitors
Credit unions are experimenting with employee-sponsored small-dollar loan programs at the urging of Filene and the FINRA Foundation.
Engagement Systems, Agile Method, CUSO Collaboration
Five can't-miss data points this week on CreditUnions.com.
What’s In A Name: Chief Growth Officer
Alissa Sykes guides growth across the enterprise at Sunmark Federal Credit Union by continuing her love of working with math and people.
Funds Availability, Cannabusiness Deposits, The Road To Recovery
Five can't-miss data points this week on CreditUnions.com.
Collecting Cannabusiness Deposits In The Evergreen State
Numerica Credit Union has served cannabis businesses for five years. Learn how the shop monitors risk for these growing businesses.
3 Ways To Ensure Commercial Services Success
An expanded footprint plus three key drivers are crucial to achieving successful commercial business growth at Vantage West Credit Union.
Journey Mapping, Analytics In Action, And A 16-System Conversion
Five can't-miss data points this week on CreditUnions.com
Mobile And Digital Strategies To Know This Year
Five can't-miss data points this week on CreditUnions.com.
Job Training, Success Navigator, On Leadership
Five can't-miss data points this week on CreditUnions.com.
Browse Topics
6 Credit Union Executive Priorities For 2026
Jay Johnson
Credit union leaders want to know where peers are placing their focus. These six priorities reflect how leadership teams are responding to change with intention and clarity.
What’s Next For Credit Union Earnings?
Omar Shalabi
As margin support begins to fade, earnings performance is becoming more sensitive to revenue mix and harder to interpret through public reporting alone.
The Great Wealth Transfer Is Also A Relationship Transfer
Savana Morie
Harvard FCU combines digital estate planning with human financial guidance to support positive, proactive wealth transfer across generations.
The Lending Lag Is Real, And Here’s What Smaller Credit Unions Can Do About It
Callahan & Associates
Discover how small to midsize credit unions can weather the economic headwinds hitting their communities right now.
Fresh Risks For Financial Markets
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
What’s In A Name: AVP Of Member Insights
Aaron Passman
At Service Credit Union, Dave Widener connects data, strategy, and culture to shape better outcomes for members.
At Cardinal Credit Union, Small Investments Offer Big Financial Lessons
Aaron Passman
The Ohio-based cooperative has partnered with a fintech to offer fractional investing as part of its financial education curriculum in local schools.
How Compensation Blind Spots Impact CEO Retention And Succession
Callahan & Associates
Seven questions credit union board members should ask to ensure alignment on executive benefit plan goals.
What Makes Good AI Policy? Start With Curiosity And Accountability.
Marc Rapport
As credit unions move from experimentation to adoption, leaders offer firsthand knowledge on what separates weak policies from strong ones that actually work.
Governance And Guardrails Help Credit Unions Navigate AI
Aaron Passman
How Members Cooperative focuses on structure, oversight, and clear expectations to ensure AI supports, not undermines, long term strategy.