JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Balance Sheet Basics In A Changing Economy
April 18, 2019
No Comments
What credit unions should be thinking about now to prepare the organization for the end of 2019 and beyond.
Chief Deposit Services Officer, A VITA(L) Need, And Card Growth
April 15, 2019
No Comments
Five can’t-miss data points this week on CreditUnions.com.
Something Borrowed. Something Due: A VITA(L) Service At Tax Time Takes On New Importance
April 11, 2019
No Comments
Credit union volunteers encounter refund shock from some as the new withholding regime presents an opportunity to rethink how cooperatives can help at tax time and year round.
The Challenge Of Talent Management
April 8, 2019
No Comments
For credit unions to continue their strong performance in 2019 and beyond, they must focus on the needs of members as well as on the needs of those serving members.
Best Of March 2019
April 1, 2019
No Comments
Based on March traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
3 Ways To Connect Through Co-Working Spaces
March 25, 2019
No Comments
How three very different credit unions are collaborating with their communities for better business development.
Revenue Gains And Co-Working Spaces
March 25, 2019
No Comments
Four can’t-miss data points this week on CreditUnions.com.
Analytics, Mergers, And Diversity
March 18, 2019
No Comments
Five can’t-miss points this week on CreditUnions.com.
6 Ways Credit Unions Use CDFI Grants
March 18, 2019
No Comments
Twenty-five years in, the Treasury Department program’s roster is dominated by member-owned cooperative financial institutions, who find a precise mission fit.
Rise Of The Member Experience Manager
March 11, 2019
No Comments
Three credit unions offer five ways to approach member experience and build successful programs.
Balance Sheet Basics In A Changing Economy
What credit unions should be thinking about now to prepare the organization for the end of 2019 and beyond.
Chief Deposit Services Officer, A VITA(L) Need, And Card Growth
Five can't-miss data points this week on CreditUnions.com.
Something Borrowed. Something Due: A VITA(L) Service At Tax Time Takes On New Importance
Credit union volunteers encounter refund shock from some as the new withholding regime presents an opportunity to rethink how cooperatives can help at tax time ...
Best Of March 2019
Based on March traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
3 Ways To Connect Through Co-Working Spaces
How three very different credit unions are collaborating with their communities for better business development.
Revenue Gains And Co-Working Spaces
Four can't-miss data points this week on CreditUnions.com.
Analytics, Mergers, And Diversity
Five can't-miss points this week on CreditUnions.com.
6 Ways Credit Unions Use CDFI Grants
Twenty-five years in, the Treasury Department program’s roster is dominated by member-owned cooperative financial institutions, who find a precise mission fit.
Rise Of The Member Experience Manager
Three credit unions offer five ways to approach member experience and build successful programs.
Browse Topics
6 Credit Union Executive Priorities For 2026
Jay Johnson
Credit union leaders want to know where peers are placing their focus. These six priorities reflect how leadership teams are responding to change with intention and clarity.
What’s Next For Credit Union Earnings?
Omar Shalabi
As margin support begins to fade, earnings performance is becoming more sensitive to revenue mix and harder to interpret through public reporting alone.
The Great Wealth Transfer Is Also A Relationship Transfer
Savana Morie
Harvard FCU combines digital estate planning with human financial guidance to support positive, proactive wealth transfer across generations.
The Lending Lag Is Real, And Here’s What Smaller Credit Unions Can Do About It
Callahan & Associates
Discover how small to midsize credit unions can weather the economic headwinds hitting their communities right now.
Fresh Risks For Financial Markets
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
What’s In A Name: AVP Of Member Insights
Aaron Passman
At Service Credit Union, Dave Widener connects data, strategy, and culture to shape better outcomes for members.
At Cardinal Credit Union, Small Investments Offer Big Financial Lessons
Aaron Passman
The Ohio-based cooperative has partnered with a fintech to offer fractional investing as part of its financial education curriculum in local schools.
How Compensation Blind Spots Impact CEO Retention And Succession
Callahan & Associates
Seven questions credit union board members should ask to ensure alignment on executive benefit plan goals.
What Makes Good AI Policy? Start With Curiosity And Accountability.
Marc Rapport
As credit unions move from experimentation to adoption, leaders offer firsthand knowledge on what separates weak policies from strong ones that actually work.
Governance And Guardrails Help Credit Unions Navigate AI
Aaron Passman
How Members Cooperative focuses on structure, oversight, and clear expectations to ensure AI supports, not undermines, long term strategy.
The Challenge Of Talent Management