JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
What’s In A Name: Chief Growth Officer
July 29, 2019
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Alissa Sykes guides growth across the enterprise at Sunmark Federal Credit Union by continuing her love of working with math and people.
Funds Availability, Cannabusiness Deposits, The Road To Recovery
July 22, 2019
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Five can’t-miss data points this week on CreditUnions.com.
Collecting Cannabusiness Deposits In The Evergreen State
July 22, 2019
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Numerica Credit Union has served cannabis businesses for five years. Learn how the shop monitors risk for these growing businesses.
3 Ways To Ensure Commercial Services Success
July 22, 2019
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An expanded footprint plus three key drivers are crucial to achieving successful commercial business growth at Vantage West Credit Union.
Journey Mapping, Analytics In Action, And A 16-System Conversion
July 15, 2019
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Five can’t-miss data points this week on CreditUnions.com
Mobile And Digital Strategies To Know This Year
July 8, 2019
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Five can’t-miss data points this week on CreditUnions.com.
Job Training, Success Navigator, On Leadership
July 1, 2019
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Five can’t-miss data points this week on CreditUnions.com.
Funding Job Training With A Twist
July 1, 2019
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A small Ohio credit union includes income replacement in a loan package aimed at spurring personal and community economic development.
What’s In A Name: Success Navigator
July 1, 2019
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American 1’s new HR specialist aims to help resolve day-to-day obstacles on a staffer’s path to success.
Are We Doing Enough?
June 24, 2019
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Now’s the time to go beyond financial metrics to measure — and empower — employee, member, and community impact.
What’s In A Name: Chief Growth Officer
Alissa Sykes guides growth across the enterprise at Sunmark Federal Credit Union by continuing her love of working with math and people.
Funds Availability, Cannabusiness Deposits, The Road To Recovery
Five can't-miss data points this week on CreditUnions.com.
Collecting Cannabusiness Deposits In The Evergreen State
Numerica Credit Union has served cannabis businesses for five years. Learn how the shop monitors risk for these growing businesses.
3 Ways To Ensure Commercial Services Success
An expanded footprint plus three key drivers are crucial to achieving successful commercial business growth at Vantage West Credit Union.
Journey Mapping, Analytics In Action, And A 16-System Conversion
Five can't-miss data points this week on CreditUnions.com
Mobile And Digital Strategies To Know This Year
Five can't-miss data points this week on CreditUnions.com.
Job Training, Success Navigator, On Leadership
Five can't-miss data points this week on CreditUnions.com.
Funding Job Training With A Twist
A small Ohio credit union includes income replacement in a loan package aimed at spurring personal and community economic development.
What’s In A Name: Success Navigator
American 1’s new HR specialist aims to help resolve day-to-day obstacles on a staffer’s path to success.
Browse Topics
What Makes Good AI Policy? Start With Curiosity And Accountability.
Marc Rapport
As credit unions move from experimentation to adoption, leaders offer firsthand knowledge on what separates weak policies from strong ones that actually work.
Governance And Guardrails Help Credit Unions Navigate AI
Aaron Passman
How Members Cooperative focuses on structure, oversight, and clear expectations to ensure AI supports, not undermines, long term strategy.
What’s In A Name: Chief AI Officer
Aaron Passman
As Hudson Valley Credit Union’s artificial intelligence chief, Preetha Sekharan holds a rare role in the industry, but it’s one that is likely to become far more common in the future.
All Eyes On AI
Aaron Passman
Artificial intelligence for credit unions has moved from a future concept to today’s full-fledged leadership and governance challenge.
The Callahan Guide To The 2026 Final Four
Tony Waltrich
What happens when credit union performance data meets March Madness? Callahan’s proprietary model breaks down state-level results to forecast who takes home the hardware.
A Rewards Program That Relies On Relationships, Not Usage
Savana Morie
Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.
Innovations Financial Bets Big On Small Business Lending
Aaron Passman
CDFI grant funding helps the Florida cooperative offer microloans for small businesses after many banks pulled out of its market.
How Marine Credit Union Shifted Its Foundation From Siloed To Symbiotic
Savana Morie
By aligning governance, leadership, and day to day operations, Marine Credit Union transformed its foundation from a parallel operation into a visible extension of the credit union brand.
How Today’s Market Is Stress-Testing Credit Union And Bank Earnings Models
Andrew Lepczyk
Credit union and bank earnings reflect different business objectives. Those differences matter for how financial institutions serve their markets.
How Does BCU Put AI Policy Into Practice?
Marc Rapport
AI governance matters as much as innovation when it comes to AI. Learn how BCU built an AI practice that prioritizes data integrity, risk management, and real world decision making.
Are We Doing Enough?