Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Industry Insights

Credit Unions And Coronavirus, Lessons In Leadership, Small-Town Branching

Five can't-miss data points this week on CreditUnions.com.
Features

What’s In A Name: Vice President For Corporate Partnerships And Advocacy

Air Force veteran and longtime ABECU executive Larry Sewell helps Together Credit Union move onward and upward.
Features

15 Leaders. 3 Questions. Insights For All.

Credit union leaders celebrate International Women’s Day with working tips, career lessons, and legacy desires.
Industry Insights

Lessons In Leadership, A High-Level Shake Up, And A Decade Of Growth

Five can't-miss data points this week on CreditUnions.com.
Features

A High-Level Shake Up Supports Credit Union Success

A reorganization to the senior leadership team in 2019 has had a positive, powerful impact at TwinStar Credit Union.
Features

Help Members Soar, Not Simply Survive

With a new partnership and approach to driving engagement, Affinity FCU is fostering a thriving membership.
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Member Experience Drives Digital Dealings At Bay Federal

The California cooperative is four years into a digital evolution that relies heavily on member feedback.
Features

Loan Participations: Sharing Risk And Reward

Loan participations are a proven way to address liquidity concerns and add some income. They can also be complicated, but there’s help.
Features

From Texas To Tampa: How A Microloan Program Aims To Serve Small-Business Owners Across America

A meeting between a socially minded lender in Texas and a credit union in Florida leads to an innovative microlending program with nationwide applicability.
Industry Insights

Financial Wellness, Strategic Pillars, And Small Business Loans

Five can't-miss data points this week on CreditUnions.com.
Colorful digital promo for Baton Rouge Telco Federal Credit Union's Era's Tour-inspired HELOC campaign. It features bold “zero out-of-pocket costs” messaging and a call-to-action button.

Home Is Where The Heart (And More) Is

Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.

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