JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
How Green Can You Go? VSECU Is All-In On Energy-Savings Lending.
January 28, 2020
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Tree-hugging roots run deep at the Vermont credit union, which offers an array of lending and deposit products aimed at fighting climate change.
How Excite Credit Union Primes The Pump For College Education
January 27, 2020
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The Silicon Valley credit union plans to create “a college mindset” with a $25-a-pop savings plan.
Losing The ‘Loan,’ Learning From Blackrock, And Leadership In The Tar Heel State
January 21, 2020
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Five can’t-miss data points this week on CreditUnions.com.
How To Foster A New Culture Across The Credit Union
January 20, 2020
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When Commonwealth Credit Union rolled out Team 1, it took explicit steps to ensure the new culture would take root and flourish at the Kentucky cooperative.
Jama Campbell On Leadership
January 20, 2020
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The SECU Foundation executive director applies the solution-focused philosophy of leadership she learned in the trenches to the community impact work she now leads.
What Has The World Come To: Inspiration From The CEO Of BlackRock
January 20, 2020
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More purpose trumps maximizing profit at the world’s largest asset manager. Member-owned financial cooperatives should take note.
High Rates, High Trust Nets High Returns For Latino Community Credit Union
January 13, 2020
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The North Carolina cooperative generates strong deposits to fuel a humming lending machine.
How Opportunities Credit Union Throws A Lifeline To Underwater Borrowers
January 13, 2020
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This Vermont cooperative is making life-changing auto loans to rescue borrowers who are underwater or burdened with high-interest debt of all kinds.
Imperatives, Ethical Hacking, And High-Performing Teams
January 13, 2020
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Five can’t-miss data points this week on CreditUnions.com.
How Listerhill’s High-Performing Teams Hit High Marks
January 13, 2020
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The credit union’s new product development strategy brings new leaders with fresh perspectives to the forefront of strategic decision-making.
How Green Can You Go? VSECU Is All-In On Energy-Savings Lending.
Tree-hugging roots run deep at the Vermont credit union, which offers an array of lending and deposit products aimed at fighting climate change.
How Excite Credit Union Primes The Pump For College Education
The Silicon Valley credit union plans to create “a college mindset” with a $25-a-pop savings plan.
Losing The ‘Loan,’ Learning From Blackrock, And Leadership In The Tar Heel State
Five can't-miss data points this week on CreditUnions.com.
How To Foster A New Culture Across The Credit Union
When Commonwealth Credit Union rolled out Team 1, it took explicit steps to ensure the new culture would take root and flourish at the Kentucky ...
Jama Campbell On Leadership
The SECU Foundation executive director applies the solution-focused philosophy of leadership she learned in the trenches to the community impact work she now leads.
High Rates, High Trust Nets High Returns For Latino Community Credit Union
The North Carolina cooperative generates strong deposits to fuel a humming lending machine.
How Opportunities Credit Union Throws A Lifeline To Underwater Borrowers
This Vermont cooperative is making life-changing auto loans to rescue borrowers who are underwater or burdened with high-interest debt of all kinds.
Imperatives, Ethical Hacking, And High-Performing Teams
Five can't-miss data points this week on CreditUnions.com.
How Listerhill’s High-Performing Teams Hit High Marks
The credit union’s new product development strategy brings new leaders with fresh perspectives to the forefront of strategic decision-making.
Browse Topics
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a novel role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
What Has The World Come To: Inspiration From The CEO Of BlackRock