JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Lessons In Leadership, A High-Level Shake Up, And A Decade Of Growth
March 9, 2020
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Five can’t-miss data points this week on CreditUnions.com.
A High-Level Shake Up Supports Credit Union Success
March 9, 2020
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A reorganization to the senior leadership team in 2019 has had a positive, powerful impact at TwinStar Credit Union.
Help Members Soar, Not Simply Survive
March 9, 2020
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With a new partnership and approach to driving engagement, Affinity FCU is fostering a thriving membership.
Member Experience Drives Digital Dealings At Bay Federal
March 2, 2020
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The California cooperative is four years into a digital evolution that relies heavily on member feedback.
Loan Participations: Sharing Risk And Reward
March 1, 2020
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Loan participations are a proven way to address liquidity concerns and add some income. They can also be complicated, but there’s help.
From Texas To Tampa: How A Microloan Program Aims To Serve Small-Business Owners Across America
February 24, 2020
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A meeting between a socially minded lender in Texas and a credit union in Florida leads to an innovative microlending program with nationwide applicability.
Financial Wellness, Strategic Pillars, And Small Business Loans
February 24, 2020
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Five can’t-miss data points this week on CreditUnions.com.
Inclusion Insights Kick Off This Year’s GAC
February 24, 2020
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The Small Credit Union Roundtable featured CEOs bringing members into the financial mainstream and NCUA chair Rodney Hood on the regulator’s role.
Investing In Kentucky’s Financial And Physical Wellness
February 24, 2020
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Fort Knox FCU is now Abound, and it has a holistic plan to help improve health and wellness among the people it serves.
Lessons From A YouTube Series
February 21, 2020
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Arizona FCU puts a financial twist on “The Biggest Loser” with its “My Comeback” web series.
Lessons In Leadership, A High-Level Shake Up, And A Decade Of Growth
Five can't-miss data points this week on CreditUnions.com.
A High-Level Shake Up Supports Credit Union Success
A reorganization to the senior leadership team in 2019 has had a positive, powerful impact at TwinStar Credit Union.
Help Members Soar, Not Simply Survive
With a new partnership and approach to driving engagement, Affinity FCU is fostering a thriving membership.
Member Experience Drives Digital Dealings At Bay Federal
The California cooperative is four years into a digital evolution that relies heavily on member feedback.
Loan Participations: Sharing Risk And Reward
Loan participations are a proven way to address liquidity concerns and add some income. They can also be complicated, but there’s help.
From Texas To Tampa: How A Microloan Program Aims To Serve Small-Business Owners Across America
A meeting between a socially minded lender in Texas and a credit union in Florida leads to an innovative microlending program with nationwide applicability.
Financial Wellness, Strategic Pillars, And Small Business Loans
Five can't-miss data points this week on CreditUnions.com.
Inclusion Insights Kick Off This Year’s GAC
The Small Credit Union Roundtable featured CEOs bringing members into the financial mainstream and NCUA chair Rodney Hood on the regulator’s role.
Investing In Kentucky’s Financial And Physical Wellness
Fort Knox FCU is now Abound, and it has a holistic plan to help improve health and wellness among the people it serves.
Lessons From A YouTube Series
Arizona FCU puts a financial twist on “The Biggest Loser” with its “My Comeback” web series.
Browse Topics
The Merchant Services Advantage For Credit Unions
Callahan & Associates
Payment capabilities increasingly shape how business owners evaluate their primary financial institution
Coffee And A Smile? Not Good Enough.
Aaron Passman
Coffee and a smile still matter — they’re just not enough. That’s why credit unions are redefining member experience across digital, data, and the entire organization.
6 Takes On Today’s Member Experience: Andre Vygnansk
Marc Rapport
The CXO of OUR Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
Don’t Wait For Data. FirstLook Analysis Is Available Today.
Callahan & Associates
Callahan & Associates provides an early look at quarterly performance results. Sneak a peek at the latest trends here.
6 Takes On Today’s Member Experience: Stacy Armijo
Marc Rapport
The CXO of Amplify Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
6 Takes On Today’s Member Experience: Inna Sprague
Marc Rapport
The CXO of Teachers FCU talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
Closing The “Confidence Gap:” Using Segmentation To Deepen Member Loyalty
Callahan & Associates
Credit unions can’t deepen loyalty with a one-size-fits-all experience. Life-stage segmentation helps institutions build relevance, confidence, and trust.
6 Takes On Today’s Member Experience: Kim Riley
Marc Rapport
The CXO of Wright-Patt Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
When Everyone Owns The Member Experience, No One Does
Marc Rapport
Shared ownership can quietly fracture a member journey. FORUM Credit Union leans on clear accountability to keep channels aligned.
6 Takes On Today’s Member Experience
Marc Rapport
Member experience leaders talk about what’s changed, what’s stayed the same, and what matters most as the industry evolves.