JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
How To Launch A Day Of Service On A Budget
February 18, 2020
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Altra Federal Credit Union offers tips and insight for credit unions that want to set aside an official day to positively impact their communities.
Shine On! A New Culture Means Brighter Days At Sun Community FCU.
February 14, 2020
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Simple changes make it clear this California cooperative is in the people business.
Switching To The Offensive
February 10, 2020
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With old troubles in the past, USAlliance will pursue new opportunities.
Innovators, Engagement Scores, And Community Inclusion
February 10, 2020
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Five can’t-miss data points this week on CreditUnions.com.
What’s In A Name: Community Inclusion Manager
February 10, 2020
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At Veridian Credit Union, Angela Weekley is nearing a decade of building bridges between cooperative and community.
Putting Portland Rentals Within Reach
February 4, 2020
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Consolidated Community Credit Union includes a security deposit loan among its package of new mortgage products that address the housing crunch in the Northwestern city’s market.
Best Of January 2020
February 4, 2020
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Welcome to the 2020s. Based on January traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
How Green Can You Go? VSECU Is All-In On Energy-Savings Lending.
January 28, 2020
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Tree-hugging roots run deep at the Vermont credit union, which offers an array of lending and deposit products aimed at fighting climate change.
How Excite Credit Union Primes The Pump For College Education
January 27, 2020
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The Silicon Valley credit union plans to create “a college mindset” with a $25-a-pop savings plan.
Losing The ‘Loan,’ Learning From Blackrock, And Leadership In The Tar Heel State
January 21, 2020
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Five can’t-miss data points this week on CreditUnions.com.
How To Launch A Day Of Service On A Budget
Altra Federal Credit Union offers tips and insight for credit unions that want to set aside an official day to positively impact their communities.
Shine On! A New Culture Means Brighter Days At Sun Community FCU.
Simple changes make it clear this California cooperative is in the people business.
Switching To The Offensive
With old troubles in the past, USAlliance will pursue new opportunities.
Innovators, Engagement Scores, And Community Inclusion
Five can't-miss data points this week on CreditUnions.com.
What’s In A Name: Community Inclusion Manager
At Veridian Credit Union, Angela Weekley is nearing a decade of building bridges between cooperative and community.
Putting Portland Rentals Within Reach
Consolidated Community Credit Union includes a security deposit loan among its package of new mortgage products that address the housing crunch in the Northwestern city’s ...
Best Of January 2020
Welcome to the 2020s. Based on January traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
How Green Can You Go? VSECU Is All-In On Energy-Savings Lending.
Tree-hugging roots run deep at the Vermont credit union, which offers an array of lending and deposit products aimed at fighting climate change.
How Excite Credit Union Primes The Pump For College Education
The Silicon Valley credit union plans to create “a college mindset” with a $25-a-pop savings plan.
Losing The ‘Loan,’ Learning From Blackrock, And Leadership In The Tar Heel State
Five can't-miss data points this week on CreditUnions.com.
Browse Topics
The Merchant Services Advantage For Credit Unions
Callahan & Associates
Payment capabilities increasingly shape how business owners evaluate their primary financial institution
Coffee And A Smile? Not Good Enough.
Aaron Passman
Coffee and a smile still matter — they’re just not enough. That’s why credit unions are redefining member experience across digital, data, and the entire organization.
6 Takes On Today’s Member Experience: Andre Vygnansk
Marc Rapport
The CXO of OUR Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
Don’t Wait For Data. FirstLook Analysis Is Available Today.
Callahan & Associates
Callahan & Associates provides an early look at quarterly performance results. Sneak a peek at the latest trends here.
6 Takes On Today’s Member Experience: Stacy Armijo
Marc Rapport
The CXO of Amplify Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
6 Takes On Today’s Member Experience: Inna Sprague
Marc Rapport
The CXO of Teachers FCU talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
Closing The “Confidence Gap:” Using Segmentation To Deepen Member Loyalty
Callahan & Associates
Credit unions can’t deepen loyalty with a one-size-fits-all experience. Life-stage segmentation helps institutions build relevance, confidence, and trust.
6 Takes On Today’s Member Experience: Kim Riley
Marc Rapport
The CXO of Wright-Patt Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
When Everyone Owns The Member Experience, No One Does
Marc Rapport
Shared ownership can quietly fracture a member journey. FORUM Credit Union leans on clear accountability to keep channels aligned.
6 Takes On Today’s Member Experience
Marc Rapport
Member experience leaders talk about what’s changed, what’s stayed the same, and what matters most as the industry evolves.