JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
How Nusenda Creates Job Opportunities, One Internship At A Time
June 17, 2019
No Comments
The New Mexico credit union has hired 23 of its own interns originating from a course on finance careers exploration.
How ELGA Went All In On Downtown Flint
June 10, 2019
No Comments
It’s all a matter of timing as ELGA joins in on the revitalization of a once-moribund main street in one of America’s iconic industrial cities.
How A New CEO Watered The Garden And Watched Her Credit Union Bloom
June 10, 2019
No Comments
After a decade of slow growth, Patelco hired a new CEO in 2013. Erin Mendez brought new ideas and jumpstarted a new culture at the California cooperative.
Strategy Season Is Still In Session
May 14, 2019
No Comments
Real strategy sets the credit union’s course for a decade or more and helps decision-makers determine where to invest and how to grow. It deserves undivided attention.
Best Of April 2019
May 1, 2019
No Comments
Based on April traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
Contactless, The Great Recession, And 2019 Priorities
April 29, 2019
No Comments
Five can’t-miss data points this week on CreditUnions.com.
Take Command Of Your Online Brand
April 22, 2019
No Comments
First Community couples social media with big-name sponsors, giveaways, and special events to engage members and improve the member experience.
Balance Sheet Basics In A Changing Economy
April 18, 2019
No Comments
What credit unions should be thinking about now to prepare the organization for the end of 2019 and beyond.
Chief Deposit Services Officer, A VITA(L) Need, And Card Growth
April 15, 2019
No Comments
Five can’t-miss data points this week on CreditUnions.com.
Something Borrowed. Something Due: A VITA(L) Service At Tax Time Takes On New Importance
April 11, 2019
No Comments
Credit union volunteers encounter refund shock from some as the new withholding regime presents an opportunity to rethink how cooperatives can help at tax time and year round.
How Nusenda Creates Job Opportunities, One Internship At A Time
The New Mexico credit union has hired 23 of its own interns originating from a course on finance careers exploration.
How ELGA Went All In On Downtown Flint
It’s all a matter of timing as ELGA joins in on the revitalization of a once-moribund main street in one of America’s iconic industrial cities.
How A New CEO Watered The Garden And Watched Her Credit Union Bloom
After a decade of slow growth, Patelco hired a new CEO in 2013. Erin Mendez brought new ideas and jumpstarted a new culture at the ...
Best Of April 2019
Based on April traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
Contactless, The Great Recession, And 2019 Priorities
Five can't-miss data points this week on CreditUnions.com.
Take Command Of Your Online Brand
First Community couples social media with big-name sponsors, giveaways, and special events to engage members and improve the member experience.
Balance Sheet Basics In A Changing Economy
What credit unions should be thinking about now to prepare the organization for the end of 2019 and beyond.
Chief Deposit Services Officer, A VITA(L) Need, And Card Growth
Five can't-miss data points this week on CreditUnions.com.
Something Borrowed. Something Due: A VITA(L) Service At Tax Time Takes On New Importance
Credit union volunteers encounter refund shock from some as the new withholding regime presents an opportunity to rethink how cooperatives can help at tax time ...
Browse Topics
A Rewards Program That Relies On Relationships, Not Usage
Savana Morie
Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.
Innovations Financial Bets Big On Small Business Lending
Aaron Passman
CDFI grant funding helps the Florida cooperative offer microloans for small businesses after many banks pulled out of its market.
How Marine Credit Union Shifted Its Foundation From Siloed To Symbiotic
Savana Morie
By aligning governance, leadership, and day to day operations, Marine Credit Union transformed its foundation from a parallel operation into a visible extension of the credit union brand.
How Today’s Market Is Stress-Testing Credit Union And Bank Earnings Models
Andrew Lepczyk
Credit union and bank earnings reflect different business objectives. Those differences matter for how financial institutions serve their markets.
The Case For Marketing That Doesn’t Lead With The Credit Union
Savana Morie
Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.
Exit Interview: Deb Vollmer
Aaron Passman
The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.
How Affinity FCU Became A Financial First Responder
Callahan & Associates
The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.
Running With Scissors: The Bold Side Of Personalization
Callahan & Associates
To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.
A Short Guide To Compliance With The New Succession Planning Rule
Jennie Boden
Check all the right boxes while tying your credit union compliance efforts to strategy.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.
Strategy Season Is Still In Session