JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
What’s In A Name: Chief Growth Officer
July 29, 2019
No Comments
Alissa Sykes guides growth across the enterprise at Sunmark Federal Credit Union by continuing her love of working with math and people.
Funds Availability, Cannabusiness Deposits, The Road To Recovery
July 22, 2019
No Comments
Five can’t-miss data points this week on CreditUnions.com.
Collecting Cannabusiness Deposits In The Evergreen State
July 22, 2019
No Comments
Numerica Credit Union has served cannabis businesses for five years. Learn how the shop monitors risk for these growing businesses.
3 Ways To Ensure Commercial Services Success
July 22, 2019
No Comments
An expanded footprint plus three key drivers are crucial to achieving successful commercial business growth at Vantage West Credit Union.
Journey Mapping, Analytics In Action, And A 16-System Conversion
July 15, 2019
No Comments
Five can’t-miss data points this week on CreditUnions.com
Mobile And Digital Strategies To Know This Year
July 8, 2019
No Comments
Five can’t-miss data points this week on CreditUnions.com.
Job Training, Success Navigator, On Leadership
July 1, 2019
No Comments
Five can’t-miss data points this week on CreditUnions.com.
Funding Job Training With A Twist
July 1, 2019
No Comments
A small Ohio credit union includes income replacement in a loan package aimed at spurring personal and community economic development.
What’s In A Name: Success Navigator
July 1, 2019
No Comments
American 1’s new HR specialist aims to help resolve day-to-day obstacles on a staffer’s path to success.
Are We Doing Enough?
June 24, 2019
No Comments
Now’s the time to go beyond financial metrics to measure — and empower — employee, member, and community impact.
What’s In A Name: Chief Growth Officer
Alissa Sykes guides growth across the enterprise at Sunmark Federal Credit Union by continuing her love of working with math and people.
Funds Availability, Cannabusiness Deposits, The Road To Recovery
Five can't-miss data points this week on CreditUnions.com.
Collecting Cannabusiness Deposits In The Evergreen State
Numerica Credit Union has served cannabis businesses for five years. Learn how the shop monitors risk for these growing businesses.
3 Ways To Ensure Commercial Services Success
An expanded footprint plus three key drivers are crucial to achieving successful commercial business growth at Vantage West Credit Union.
Journey Mapping, Analytics In Action, And A 16-System Conversion
Five can't-miss data points this week on CreditUnions.com
Mobile And Digital Strategies To Know This Year
Five can't-miss data points this week on CreditUnions.com.
Job Training, Success Navigator, On Leadership
Five can't-miss data points this week on CreditUnions.com.
Funding Job Training With A Twist
A small Ohio credit union includes income replacement in a loan package aimed at spurring personal and community economic development.
What’s In A Name: Success Navigator
American 1’s new HR specialist aims to help resolve day-to-day obstacles on a staffer’s path to success.
Browse Topics
A Rewards Program That Relies On Relationships, Not Usage
Savana Morie
Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.
Innovations Financial Bets Big On Small Business Lending
Aaron Passman
CDFI grant funding helps the Florida cooperative offer microloans for small businesses after many banks pulled out of its market.
How Marine Credit Union Shifted Its Foundation From Siloed To Symbiotic
Savana Morie
By aligning governance, leadership, and day to day operations, Marine Credit Union transformed its foundation from a parallel operation into a visible extension of the credit union brand.
How Today’s Market Is Stress-Testing Credit Union And Bank Earnings Models
Andrew Lepczyk
Credit union and bank earnings reflect different business objectives. Those differences matter for how financial institutions serve their markets.
The Case For Marketing That Doesn’t Lead With The Credit Union
Savana Morie
Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.
Exit Interview: Deb Vollmer
Aaron Passman
The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.
How Affinity FCU Became A Financial First Responder
Callahan & Associates
The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.
Running With Scissors: The Bold Side Of Personalization
Callahan & Associates
To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.
A Short Guide To Compliance With The New Succession Planning Rule
Jennie Boden
Check all the right boxes while tying your credit union compliance efforts to strategy.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.
Are We Doing Enough?