Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Features

What’s In A Name: Director Of Multicultural Engagement

Mountain America’s Jennifer Tarazon helps create quality member experiences, no matter a member’s background.
Features

American 1 Promotes Financial Wellness From Shelter To Stability

A partnership that helps the homeless wouldn’t be nearly as successful without the right people in the right seats — but that means more than ...
Features

How American 1 Helps The Homeless Get Back On Their Feet

A partnership between the Michigan-based credit union and a local shelter is changing lives and gradually expanding to other parts of the state.
Features

A Creative Mortgage Solution Helps Members Move Forward

Wings Financial’s member-focused approach to lending helps it tackle high mortgage rates.
Features

Insights From The Outside: Christopher Hendry

The IC Federal Credit Union chief reflects on how decades spent outside of financial services have shaped his approach to credit union leadership.
Features

A Family Resource Center Gives Its Wyoming Community A Boost

The Boost Center by Blue combines the work of local non-profits and Blue FCU to promote health, wealth, and happiness.
Features

Credit Unions Step Up As Tax Time Heroes

Tax season is just around the corner, and two low-income credit unions are gearing up their tax-preparation services.
Features

CDFI Grants Help Members. They Help Credit Unions, Too.

Leaders share how grant funding has supported members on the fringes of financial ruin while underpinning credit union growth.
Blogs

How Well Do You Know CDFIs? Test Your Community Impact IQ.

CDFIs offer loans, investments, and financial education to individuals and businesses that might not have access to traditional banking services. Learn more about these financial ...
Features

CDFI Certification Powers Up Community Impact In Florida And Beyond

As the nation’s largest community development credit union, Suncoast is a force for development, collaboration, and innovation.

Calling All CFOs

Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.

Read More »
Membership And Annual Member Growth, 06.30.25

Member Momentum Is At A Crossroads

Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.

Read More »
CreditUnions.com
Scroll to Top