Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Features

A Creative Mortgage Solution Helps Members Move Forward

Wings Financial’s member-focused approach to lending helps it tackle high mortgage rates.
Features

Insights From The Outside: Christopher Hendry

The IC Federal Credit Union chief reflects on how decades spent outside of financial services have shaped his approach to credit union leadership.
Features

A Family Resource Center Gives Its Wyoming Community A Boost

The Boost Center by Blue combines the work of local non-profits and Blue FCU to promote health, wealth, and happiness.
Features

Credit Unions Step Up As Tax Time Heroes

Tax season is just around the corner, and two low-income credit unions are gearing up their tax-preparation services.
Features

CDFI Grants Help Members. They Help Credit Unions, Too.

Leaders share how grant funding has supported members on the fringes of financial ruin while underpinning credit union growth.
Blogs

How Well Do You Know CDFIs? Test Your Community Impact IQ.

CDFIs offer loans, investments, and financial education to individuals and businesses that might not have access to traditional banking services. Learn more about these financial ...
Features

CDFI Certification Powers Up Community Impact In Florida And Beyond

As the nation’s largest community development credit union, Suncoast is a force for development, collaboration, and innovation.
Features

The Benefits Of Advisory Boards Go Beyond Accountability

From focus groups to influencer marketing, two credit unions share why advisory boards are a valuable tool for any credit union.
Blogs

The Unofficial Credit Union Anthem

Credit unions have the power to change lives — and they shouldn’t be afraid to use it.
Industry Insights

4 Takeaways From Day 2 Of Future Branches 2024

Recruitment and retention, emotional loyalty, and more were key topics during the second day of the Austin event.

How Well Do You Know The Gen Z Economy?

From TikTok tips to Buy Now Pay Later pitfalls, Gen Z is navigating a complex financial landscape shaped by economic uncertainty, digital innovation, and shifting priorities — test your knowledge of this nuanced generation in this interactive quiz.

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Stocking Every Aisle With Financial Opportunity

Publix Employees FCU turns everyday moments into lasting financial impact. Through on-site support and a vibrant wellness program, the credit union is building trust, offering guidance, and forging financial confidence one associate at a time.

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