GreenState Foundation Invests In Data To Improve Its Community
A partnership with United Ways of Iowa is uncovering insights about employed community members who struggle under limited assets and constrained income.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
What’s In A Name: Director Of Financial Inclusion And Community Engagement
Steph Harrill Kyle helps UW Credit Union take a holistic approach to doing business by the cooperative principles.
How To Measure Mission
A dashboard at Marine Credit Union helps the Wisconsin cooperative focus on member and community impact.
90 Years + 1,000 Volunteer Hours In 90 Days
June 16, 2025
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Education Credit Union launched “90 Days, 900 Ways to Serve” in honor of its 90th anniversary. The institution surpassed that goal thanks to widespread employee buy-in and strong community ties.
Game On: Inside A Financial Escape Room At Hanscom FCU
June 9, 2025
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The Massachusetts cooperative’s 2,300-square-foot full-service financial wellness office features fun and free interactive challenges that bring financial concepts to life.
School’s Out For Summer, But Financial Education Continues
June 9, 2025
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Abound Credit Union helps keep financial literacy alive through a dynamic summer camp that blends campus life with real-world money skills
Credit Human Scores Staff Satisfaction
May 25, 2025
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Internal NPS scores and employee experience surveys help the San Antonio cooperative measure worker sentiment.
Interns Inspire Innovation At California Credit Union
May 19, 2025
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The West Coast cooperative supports local education through a summer internship program, and alumni have left their mark on the credit union’s operations.
Americans Are Anxious. How Do Credit Unions Respond?
May 14, 2025
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Credit unions are leaning into their values and fine-tuning outreach strategies to meet the emotional and financial needs of worried members.
¿Habla Finance? At WECU, Employees Are Learning.
May 12, 2025
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Language training at the Pacific Northwest credit union is laying the groundwork to better serve Spanish speakers in the region.
Purpose, Priorities, And The Power Of Letting Go
April 28, 2025
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How exiting non-core business lines has helped UFCU sharpen its edge in consumer banking and build a future-ready organization.
Honoring Roots To Expand Reach
April 28, 2025
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SF Fire Credit Union’s head of marketing shares how embracing the credit union’s history as a SEG for firefighters supports growth and brand awareness in a competitive market.
90 Years + 1,000 Volunteer Hours In 90 Days
Education Credit Union launched “90 Days, 900 Ways to Serve” in honor of its 90th anniversary. The institution surpassed that goal thanks to widespread employee ...
Game On: Inside A Financial Escape Room At Hanscom FCU
The Massachusetts cooperative’s 2,300-square-foot full-service financial wellness office features fun and free interactive challenges that bring financial concepts to life.
School’s Out For Summer, But Financial Education Continues
Abound Credit Union helps keep financial literacy alive through a dynamic summer camp that blends campus life with real-world money skills
Credit Human Scores Staff Satisfaction
Internal NPS scores and employee experience surveys help the San Antonio cooperative measure worker sentiment.
Interns Inspire Innovation At California Credit Union
The West Coast cooperative supports local education through a summer internship program, and alumni have left their mark on the credit union’s operations.
Americans Are Anxious. How Do Credit Unions Respond?
Credit unions are leaning into their values and fine-tuning outreach strategies to meet the emotional and financial needs of worried members.
¿Habla Finance? At WECU, Employees Are Learning.
Language training at the Pacific Northwest credit union is laying the groundwork to better serve Spanish speakers in the region.
Purpose, Priorities, And The Power Of Letting Go
How exiting non-core business lines has helped UFCU sharpen its edge in consumer banking and build a future-ready organization.
Honoring Roots To Expand Reach
SF Fire Credit Union’s head of marketing shares how embracing the credit union’s history as a SEG for firefighters supports growth and brand awareness in ...
Browse Topics
FedChoice Is Ready For The Next Government Shutdown – Whenever It Comes
Aaron Passman
A cross-functional team comprising nearly 20% of staff helped the Maryland-based credit union manage the crisis while staying focused on helping members.
Financial Nihilism Is Real, But How Can Credit Unions Respond?
Andrew Lepczyk
When money stops making sense, people suffer a crisis of financial confidence. Now’s the time to reconnect with members to help them establish long-term stability.
Exit Interview: Cheryl Sio, MembersAlliance Credit Union
Marc Rapport
From the teller line to the corner office, CEO Cheryl Sio’s story spans five decades of industry transformation and enduring leadership lessons.
What Was Once A Safe Corner Of Credit Union Portfolios Is Now A Source Of Pain
Callahan & Associates
Structured protection strategies provide potentially higher long-term total returns than bonds while muting the volatility and downside risk traditionally associated with equities.
Jim Morrell On Leadership
Aaron Passman
The CEO of Peninsula Community Federal Credit Union highlights how active listening and lessons from the basket court shape a culture of inclusive banking that serves members and employees.
2026 Begins With Market Sentiment Similar To 2025
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
How AI Is Shaping HR For The Next Era
Marc Rapport
Four executives share how they are skilling up and soothing nerves as they navigate the AI revolution in real time.
Now’s The Time For Credit Union Succession Planning
Aaron Passman
The future of leadership starts now. This week, CreditUnions.com is diving into the strategies shaping tomorrow’s talent: from a bold overhaul of succession planning to how credit unions are tackling the AI skills gap.
Is Your Credit Union Making Time For Leadership Development?
Andrew Lepczyk
Assessing skills gaps among leaders and providing time to complete training are major hurdles today, but strong leadership development strategies are essential in building a future-ready credit union.
Aligning Recruitment Efforts With Boardroom Value
Jennie Boden
A report from Quantum Governance reveals a gap between board recruitment priorities and the most valuable skills in governance.