JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Analytics, Autos, And Attracting Deposits
January 28, 2019
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Five can’t-miss data points this week on CreditUnions.com.
Fighting Fraud And Dissecting Data
January 22, 2019
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Five can’t-miss data points this week on CreditUnions.com.
Jim Minge On Leadership
January 21, 2019
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The CEO of Texas Trust Credit Union talks about what he’s learned through the years, how he found his way from auditor to credit union CEO, and why there’s no room for a big ego when it comes to helping members.
Great Hires And Tough Decisions
January 14, 2019
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Five can’t-miss data points this week on CreditUnions.com.
What’s In A Name: Chief Experience Officer
January 14, 2019
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Stacy Armijo works across her enterprise and the community to promote member service and brand awareness at Amplify Credit Union.
Are Your People Prepared?
January 8, 2019
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A family reunion fracas spurs some thought about why it’s important to prepare everyone in an organization to tell its story.
How To Prioritize Strategy In 2019
January 8, 2019
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A solid strategy helps credit unions make the most difficult of business decisions: Choosing what not to do.
How To Capitalize On Member Intelligence
January 7, 2019
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The power of data analytics to inform and personalize credit union outreach represents a new frontier for member service.
4 Opportunities For 2019
January 7, 2019
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This past year, leaders at Callahan & Associates have noted several recurring themes that the firm has identified as opportunities for 2019.
The Importance Of Collaboration In 2019
January 1, 2019
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Credit unions must deliver ever-greater value to their members. This requires constant investment that is made easier, and more successful, by collaboration.
Analytics, Autos, And Attracting Deposits
Five can't-miss data points this week on CreditUnions.com.
Fighting Fraud And Dissecting Data
Five can't-miss data points this week on CreditUnions.com.
Jim Minge On Leadership
The CEO of Texas Trust Credit Union talks about what he’s learned through the years, how he found his way from auditor to credit union ...
Great Hires And Tough Decisions
Five can't-miss data points this week on CreditUnions.com.
What’s In A Name: Chief Experience Officer
Stacy Armijo works across her enterprise and the community to promote member service and brand awareness at Amplify Credit Union.
How To Prioritize Strategy In 2019
A solid strategy helps credit unions make the most difficult of business decisions: Choosing what not to do.
How To Capitalize On Member Intelligence
The power of data analytics to inform and personalize credit union outreach represents a new frontier for member service.
4 Opportunities For 2019
This past year, leaders at Callahan & Associates have noted several recurring themes that the firm has identified as opportunities for 2019.
The Importance Of Collaboration In 2019
Credit unions must deliver ever-greater value to their members. This requires constant investment that is made easier, and more successful, by collaboration.
Browse Topics
The Case For Marketing That Doesn’t Lead With The Credit Union
Savana Morie
Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.
Exit Interview: Deb Vollmer
Aaron Passman
The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.
How Affinity FCU Became A Financial First Responder
Callahan & Associates
The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.
Running With Scissors: The Bold Side Of Personalization
Callahan & Associates
To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.
A Short Guide To Compliance With The New Succession Planning Rule
Jennie Boden
Check all the right boxes while tying your credit union compliance efforts to strategy.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.
10 Credit Unions That Top The Charts In Member Value
William Hunt
Callahan & Associates spotlights credit unions that return more value to members.
Engagement Is Not A Perk. It Is A Strategy.
A. Jerome Fowlkes
Langley FCU asked what it would take to be a truly exceptional workplace, and it shares four ways to get there.
The Opportunity For Credit Unions In NCUA’s New Succession Planning Rule
Jennie Boden
Make your succession plan strategic and give it ‘teeth’ to reap the benefits of stronger governance and more effective C-suite leadership.
How A Child Savings Account Program Is Shaping Futures In Harbor Beach
Savana Morie
A public-private partnership in Michigan aims to influence opportunities after high school via a child savings account that provides yearly deposits and every reason to imagine what comes after graduation.
Are Your People Prepared?