JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Credit Unions And The Gift Of Financial Wellness
November 4, 2019
No Comments
Debt management mixes with the financial cooperative ethos in a year-round campaign for financial health.
10 Years. 200 Members. $3 Million In Debt Reduction.
November 4, 2019
No Comments
Firefly Federal Credit Union’s local partnership helps members attain credit worthiness.
California Coast And The Living Wage
November 4, 2019
No Comments
How the San Diego credit union is implementing a new compensation system and considering the living wage measure.
Credit Unions Pay It Forward In More Ways Than One
November 4, 2019
No Comments
Learn how four credit unions are making a major impact on their communities, from small everyday acts throughout the year to large-scale volunteer events.
Fired Up About Philanthropy
November 4, 2019
No Comments
How Mazuma Credit Union created a foundation to supplement community service volunteerism.
A Credit Union Home For Habitat Homebuilding
November 4, 2019
No Comments
A South Carolina credit union expands its relationship with Habitat for Humanity and plants a stake in community service.
A Method To Measure Member Relationships
October 30, 2019
No Comments
See how credit unions in different regions of the country are engaging with their members in this detailed ROM breakdown.
3.3 Billion Ways To Showcase The Credit Union Difference
October 25, 2019
No Comments
Credit unions across the country offer members better rates, reduced fees, and other patronage perks. That’s something to celebrate.
The Role Of Lakota Federal Credit Union In A Banking Desert
October 25, 2019
No Comments
As the cooperative celebrates its third anniversary, a survey shows 31% of members have opened a savings account for the first time in their lives.
Bye Bye Banking Desert
October 25, 2019
No Comments
Market conditions in Montana left a small community on the verge of being bankless. That’s when Vocal Credit Union spoke up.
Credit Unions And The Gift Of Financial Wellness
Debt management mixes with the financial cooperative ethos in a year-round campaign for financial health.
10 Years. 200 Members. $3 Million In Debt Reduction.
Firefly Federal Credit Union’s local partnership helps members attain credit worthiness.
California Coast And The Living Wage
How the San Diego credit union is implementing a new compensation system and considering the living wage measure.
Credit Unions Pay It Forward In More Ways Than One
Learn how four credit unions are making a major impact on their communities, from small everyday acts throughout the year to large-scale volunteer events.
Fired Up About Philanthropy
How Mazuma Credit Union created a foundation to supplement community service volunteerism.
A Credit Union Home For Habitat Homebuilding
A South Carolina credit union expands its relationship with Habitat for Humanity and plants a stake in community service.
A Method To Measure Member Relationships
See how credit unions in different regions of the country are engaging with their members in this detailed ROM breakdown.
3.3 Billion Ways To Showcase The Credit Union Difference
Credit unions across the country offer members better rates, reduced fees, and other patronage perks. That’s something to celebrate.
The Role Of Lakota Federal Credit Union In A Banking Desert
As the cooperative celebrates its third anniversary, a survey shows 31% of members have opened a savings account for the first time in their lives.
Bye Bye Banking Desert
Market conditions in Montana left a small community on the verge of being bankless. That’s when Vocal Credit Union spoke up.
Browse Topics
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.
A Credit Union Bond Beyond Bloodlines
Aaron Passman
For Mike and Dave Valentine, the family business just happens to be credit unions. The father-son duo talk leadership styles, cooperative values, and the lessons they’ve learned from each other along the way.
Connection And Caring Matter As Much As Knowledge And Resources
Chris Howard
People who are truly financially thriving have both means and a sense of security that comes from confidence about the future. Building that kind of emotional engagement requires a deliberate design of everyday interactions.
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.