Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Best Of April 2018

Based on April traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.

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Credit Union Industry Commentary

The Final Warning From Iowa

Credit unions narrowly escaped taxation in the Hawkeye State, but other battles are underway, and the war is far from won.
Industry Insights

CUbroadcast Highlights Standing Up For Financial Equality

In episode No. 939, Callahan's SVP Katy Slater discusses how credit unions can benefit by standing up for financial access and equality.
Graph Of The Week

Secondary Capital At U.S. Credit Unions

Secondary capital supports lending and financial services as well as buffers against the impact of potential losses. But how much do credit unions use it? ...
Features

North Dakota Credit Unions Stand Out In The Field Of Ag Lending

Roughrider cooperatives build on a tradition of personal service and expert knowledge to sow the seeds of lending success.
Credit Union Industry Commentary

New Job Titles Reflect Important Aspirations

Credit union title changes demonstrate the movement's stance on member service.
Graph Of The Week

How To Speak Credit Union

The credit union industry is full of acronyms. Use this guide to learn the lingo.
Credit Union Industry Commentary

The 3 Teams Of Credit Union Land

A book about culture prompts deeper thinking about the importance of multiple teams in support of the movement.

2017 Credit Union Annual Report

The seventh annual report shines a light on the industry's impact in 2017, while offering insights into 2018 economic trends and strategic priorities.
Industry Insights

Best Of April 2018

Based on April traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
Credit Union Industry Commentary

Spring Is Strategy Season

The process of strategy requires year-long attention.
Jim Morrell, Peninsula Community FCU

Jim Morrell On Leadership

The CEO of Peninsula Community Federal Credit Union highlights how active listening and lessons from the basket court shape a culture of inclusive banking that serves members and employees.

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