Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Best Of April 2018

Based on April traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.

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Credit Union Industry Commentary

The 3 Teams Of Credit Union Land

A book about culture prompts deeper thinking about the importance of multiple teams in support of the movement.

2017 Credit Union Annual Report

The seventh annual report shines a light on the industry's impact in 2017, while offering insights into 2018 economic trends and strategic priorities.
Industry Insights

Best Of April 2018

Based on April traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
Credit Union Industry Commentary

Spring Is Strategy Season

The process of strategy requires year-long attention.
Features

How To Create A Vibrant Culture

To go along with a name change, this Illinois credit union shifted its overall culture.
Credit Union Industry Commentary

What Would Musk Measure?

Re-usable booster rockets deliver a powerful lesson about sustainability and strategic thought in the credit union space.
Industry Insights

5 Design Elements That Influence Member Behavior

Every detail in the member experience sends a message about how they should act. Thoughtful tweaks on the credit union’s part can lead to smarter ...
Credit Union Industry Commentary

How Do Credit Unions Counter Fake News?

Banks are peddling a false narrative about credit unions based on real facts. To counter this, focus on a public narrative about mission.
Industry Insights

The American Financial Health Crisis

Three takeaways from the first day of the 2018 LendIt Fintech conference.
Features

A New Credit Union For A Membership’s Needs

LGFCU is creating a spinoff credit union to serve growing business services and mobile banking demands within its existing field of membership.
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