JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
How ELGA Went All In On Downtown Flint
June 10, 2019
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It’s all a matter of timing as ELGA joins in on the revitalization of a once-moribund main street in one of America’s iconic industrial cities.
How A New CEO Watered The Garden And Watched Her Credit Union Bloom
June 10, 2019
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After a decade of slow growth, Patelco hired a new CEO in 2013. Erin Mendez brought new ideas and jumpstarted a new culture at the California cooperative.
Strategy Season Is Still In Session
May 14, 2019
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Real strategy sets the credit union’s course for a decade or more and helps decision-makers determine where to invest and how to grow. It deserves undivided attention.
Best Of April 2019
May 1, 2019
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Based on April traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
Contactless, The Great Recession, And 2019 Priorities
April 29, 2019
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Five can’t-miss data points this week on CreditUnions.com.
16 Ways To Help Young People Save
April 23, 2019
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April is National Credit Union Youth Month. To help young members picture a brighter financial future, Callahan employees spill on strategies that have worked for them.
Take Command Of Your Online Brand
April 22, 2019
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First Community couples social media with big-name sponsors, giveaways, and special events to engage members and improve the member experience.
Balance Sheet Basics In A Changing Economy
April 18, 2019
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What credit unions should be thinking about now to prepare the organization for the end of 2019 and beyond.
Chief Deposit Services Officer, A VITA(L) Need, And Card Growth
April 15, 2019
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Five can’t-miss data points this week on CreditUnions.com.
Something Borrowed. Something Due: A VITA(L) Service At Tax Time Takes On New Importance
April 11, 2019
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Credit union volunteers encounter refund shock from some as the new withholding regime presents an opportunity to rethink how cooperatives can help at tax time and year round.
How ELGA Went All In On Downtown Flint
It’s all a matter of timing as ELGA joins in on the revitalization of a once-moribund main street in one of America’s iconic industrial cities.
How A New CEO Watered The Garden And Watched Her Credit Union Bloom
After a decade of slow growth, Patelco hired a new CEO in 2013. Erin Mendez brought new ideas and jumpstarted a new culture at the ...
Best Of April 2019
Based on April traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
Contactless, The Great Recession, And 2019 Priorities
Five can't-miss data points this week on CreditUnions.com.
16 Ways To Help Young People Save
April is National Credit Union Youth Month. To help young members picture a brighter financial future, Callahan employees spill on strategies that have worked for ...
Take Command Of Your Online Brand
First Community couples social media with big-name sponsors, giveaways, and special events to engage members and improve the member experience.
Balance Sheet Basics In A Changing Economy
What credit unions should be thinking about now to prepare the organization for the end of 2019 and beyond.
Chief Deposit Services Officer, A VITA(L) Need, And Card Growth
Five can't-miss data points this week on CreditUnions.com.
Something Borrowed. Something Due: A VITA(L) Service At Tax Time Takes On New Importance
Credit union volunteers encounter refund shock from some as the new withholding regime presents an opportunity to rethink how cooperatives can help at tax time ...
Browse Topics
Innovation Only Goes So Far Without Internal Alignment
Marc Rapport
Coastal Credit Union evaluates fintech through the lens of member value, strategic growth, and organizational readiness to implement new ideas.
Future Bets For Fintech
Rebecca Wessler
Credit unions are making decisions about where to build, invest, and partner as they balance today’s priorities with tomorrow’s opportunities.
Future Bets From Today’s Credit Unions
Marc Rapport
Industry leaders share how they approach fintech investment, balancing immediate needs with longer-term bets while keeping member value and mission at the center.
Competing For Gen Z, SMBs, And The Future Of Money
Callahan & Associates
Credit unions that enable seamless movement between fiat and digital assets position themselves as a trusted on- and off-ramp.
The Financial Readiness Gap: Credit Unions Evaluate It Every Day. But Who Builds It?
Callahan & Associates
The credit unions that win the next generation will be the ones that showed up early, when young members were forming habits and deciding whom to trust.
Defending Your Credit Union Against Fraud Means Fighting Fire With Smarter Fire
Callahan & Associates
The challenge is no longer whether to adopt AI, but how to adopt it responsibly with the right governance, the right partners, and the right balance between technology and human oversight.
Digital Assets Are Coming For Payments. Are Credit Unions Ready?
Andrew Lepczyk
McKinsey projects trillions of dollars in growth across digital assets, with money movement emerging as one of the biggest opportunities.
The Long Game For Fintech At FORUM Credit Union
Marc Rapport
The Indiana cooperative blends internal development with selective partnerships to meet members’ needs today now while positioning for what’s next.
Mission Fed Weighs Fintech Returns Against Real-World Fit
Marc Rapport
The San Diego cooperative leans on its CUSO and the CURQL network to make fintech investments, but member needs still guide which solutions ultimately make it into the credit union’s operations.
AI Boot Camp Is More Than Basic Training At Clearview FCU
Aaron Passman
Hands-on work with artificial intelligence tools is future-proofing staff members, giving them the confidence to adopt new technology and embrace efficiencies.
Strategy Season Is Still In Session