JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
3 Ways To Ensure Commercial Services Success
July 22, 2019
No Comments
An expanded footprint plus three key drivers are crucial to achieving successful commercial business growth at Vantage West Credit Union.
Journey Mapping, Analytics In Action, And A 16-System Conversion
July 15, 2019
No Comments
Five can’t-miss data points this week on CreditUnions.com
4 Ratios Every HR Professional Should Know
July 9, 2019
No Comments
Staffing costs are a typical credit union’s largest operating expense; therefore, tracking the performance of the workforce is crucial.
Mobile And Digital Strategies To Know This Year
July 8, 2019
No Comments
Five can’t-miss data points this week on CreditUnions.com.
How Patelco Matches Digital Design To Financial Goals
July 8, 2019
No Comments
The California credit union digitally guides members to matching what they need financially to what the credit union has to offer.
Job Training, Success Navigator, On Leadership
July 1, 2019
No Comments
Five can’t-miss data points this week on CreditUnions.com.
Funding Job Training With A Twist
July 1, 2019
No Comments
A small Ohio credit union includes income replacement in a loan package aimed at spurring personal and community economic development.
What’s In A Name: Success Navigator
July 1, 2019
No Comments
American 1’s new HR specialist aims to help resolve day-to-day obstacles on a staffer’s path to success.
Are We Doing Enough?
June 24, 2019
No Comments
Now’s the time to go beyond financial metrics to measure — and empower — employee, member, and community impact.
How Nusenda Creates Job Opportunities, One Internship At A Time
June 17, 2019
No Comments
The New Mexico credit union has hired 23 of its own interns originating from a course on finance careers exploration.
3 Ways To Ensure Commercial Services Success
An expanded footprint plus three key drivers are crucial to achieving successful commercial business growth at Vantage West Credit Union.
Journey Mapping, Analytics In Action, And A 16-System Conversion
Five can't-miss data points this week on CreditUnions.com
4 Ratios Every HR Professional Should Know
Staffing costs are a typical credit union’s largest operating expense; therefore, tracking the performance of the workforce is crucial.
Mobile And Digital Strategies To Know This Year
Five can't-miss data points this week on CreditUnions.com.
How Patelco Matches Digital Design To Financial Goals
The California credit union digitally guides members to matching what they need financially to what the credit union has to offer.
Job Training, Success Navigator, On Leadership
Five can't-miss data points this week on CreditUnions.com.
Funding Job Training With A Twist
A small Ohio credit union includes income replacement in a loan package aimed at spurring personal and community economic development.
What’s In A Name: Success Navigator
American 1’s new HR specialist aims to help resolve day-to-day obstacles on a staffer’s path to success.
How Nusenda Creates Job Opportunities, One Internship At A Time
The New Mexico credit union has hired 23 of its own interns originating from a course on finance careers exploration.
Browse Topics
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
Are We Doing Enough?