JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
How A New CEO Watered The Garden And Watched Her Credit Union Bloom
June 10, 2019
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After a decade of slow growth, Patelco hired a new CEO in 2013. Erin Mendez brought new ideas and jumpstarted a new culture at the California cooperative.
Strategy Season Is Still In Session
May 14, 2019
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Real strategy sets the credit union’s course for a decade or more and helps decision-makers determine where to invest and how to grow. It deserves undivided attention.
Best Of April 2019
May 1, 2019
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Based on April traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
Contactless, The Great Recession, And 2019 Priorities
April 29, 2019
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Five can’t-miss data points this week on CreditUnions.com.
16 Ways To Help Young People Save
April 23, 2019
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April is National Credit Union Youth Month. To help young members picture a brighter financial future, Callahan employees spill on strategies that have worked for them.
Take Command Of Your Online Brand
April 22, 2019
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First Community couples social media with big-name sponsors, giveaways, and special events to engage members and improve the member experience.
Balance Sheet Basics In A Changing Economy
April 18, 2019
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What credit unions should be thinking about now to prepare the organization for the end of 2019 and beyond.
Chief Deposit Services Officer, A VITA(L) Need, And Card Growth
April 15, 2019
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Five can’t-miss data points this week on CreditUnions.com.
Something Borrowed. Something Due: A VITA(L) Service At Tax Time Takes On New Importance
April 11, 2019
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Credit union volunteers encounter refund shock from some as the new withholding regime presents an opportunity to rethink how cooperatives can help at tax time and year round.
The Challenge Of Talent Management
April 8, 2019
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For credit unions to continue their strong performance in 2019 and beyond, they must focus on the needs of members as well as on the needs of those serving members.
How A New CEO Watered The Garden And Watched Her Credit Union Bloom
After a decade of slow growth, Patelco hired a new CEO in 2013. Erin Mendez brought new ideas and jumpstarted a new culture at the ...
Best Of April 2019
Based on April traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
Contactless, The Great Recession, And 2019 Priorities
Five can't-miss data points this week on CreditUnions.com.
16 Ways To Help Young People Save
April is National Credit Union Youth Month. To help young members picture a brighter financial future, Callahan employees spill on strategies that have worked for ...
Take Command Of Your Online Brand
First Community couples social media with big-name sponsors, giveaways, and special events to engage members and improve the member experience.
Balance Sheet Basics In A Changing Economy
What credit unions should be thinking about now to prepare the organization for the end of 2019 and beyond.
Chief Deposit Services Officer, A VITA(L) Need, And Card Growth
Five can't-miss data points this week on CreditUnions.com.
Something Borrowed. Something Due: A VITA(L) Service At Tax Time Takes On New Importance
Credit union volunteers encounter refund shock from some as the new withholding regime presents an opportunity to rethink how cooperatives can help at tax time ...
The Challenge Of Talent Management
For credit unions to continue their strong performance in 2019 and beyond, they must focus on the needs of members as well as on the ...
Browse Topics
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?
New Highs For Equity Markets Despite Iran And Oil Prices
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
New Graduates Face A Cautious Job-Hiring Landscape
Tony Waltrich
Today’s job market is shaped by skills based expectations, with employers slowing entry level hiring and placing greater emphasis on applied experience.
A Credit Union Journey Into Cryptocurrency And Stablecoins
Savana Morie
St. Cloud Financial is betting on digital assets to protect member relationships and future relevance. It’s picked up lessons for other leaders along the way.
Balancing Growth And Risk In Uncertain Lending Environments
Callahan & Associates
Traditional risk tools alone aren’t enough. Portfolio protection must evolve to meet members within the lending experience itself.
The Line Between Growth And Impact Was Blurry. Wright-Patt Decided To Redraw It.
Savana Morie
The Ohio cooperative is refining the role of its foundation to clarify what belongs within the credit union and what belongs under its charitable arm, strengthening focus and long term strategy for both.
Smarter Scheduling Delivers Faster Service And Lower Costs For 4Front Credit Union
Callahan & Associates
The credit union migrated its on-premises contact center and implemented workforce management software to maximize efficiency, minimize costs, and provide a better member experience.
Strategy Season Is Still In Session