JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
3 Ways To Ensure Commercial Services Success
July 22, 2019
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An expanded footprint plus three key drivers are crucial to achieving successful commercial business growth at Vantage West Credit Union.
Journey Mapping, Analytics In Action, And A 16-System Conversion
July 15, 2019
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Five can’t-miss data points this week on CreditUnions.com
4 Ratios Every HR Professional Should Know
July 9, 2019
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Staffing costs are a typical credit union’s largest operating expense; therefore, tracking the performance of the workforce is crucial.
Mobile And Digital Strategies To Know This Year
July 8, 2019
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Five can’t-miss data points this week on CreditUnions.com.
How Patelco Matches Digital Design To Financial Goals
July 8, 2019
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The California credit union digitally guides members to matching what they need financially to what the credit union has to offer.
Job Training, Success Navigator, On Leadership
July 1, 2019
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Five can’t-miss data points this week on CreditUnions.com.
Funding Job Training With A Twist
July 1, 2019
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A small Ohio credit union includes income replacement in a loan package aimed at spurring personal and community economic development.
What’s In A Name: Success Navigator
July 1, 2019
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American 1’s new HR specialist aims to help resolve day-to-day obstacles on a staffer’s path to success.
Are We Doing Enough?
June 24, 2019
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Now’s the time to go beyond financial metrics to measure — and empower — employee, member, and community impact.
How Nusenda Creates Job Opportunities, One Internship At A Time
June 17, 2019
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The New Mexico credit union has hired 23 of its own interns originating from a course on finance careers exploration.
3 Ways To Ensure Commercial Services Success
An expanded footprint plus three key drivers are crucial to achieving successful commercial business growth at Vantage West Credit Union.
Journey Mapping, Analytics In Action, And A 16-System Conversion
Five can't-miss data points this week on CreditUnions.com
4 Ratios Every HR Professional Should Know
Staffing costs are a typical credit union’s largest operating expense; therefore, tracking the performance of the workforce is crucial.
Mobile And Digital Strategies To Know This Year
Five can't-miss data points this week on CreditUnions.com.
How Patelco Matches Digital Design To Financial Goals
The California credit union digitally guides members to matching what they need financially to what the credit union has to offer.
Job Training, Success Navigator, On Leadership
Five can't-miss data points this week on CreditUnions.com.
Funding Job Training With A Twist
A small Ohio credit union includes income replacement in a loan package aimed at spurring personal and community economic development.
What’s In A Name: Success Navigator
American 1’s new HR specialist aims to help resolve day-to-day obstacles on a staffer’s path to success.
How Nusenda Creates Job Opportunities, One Internship At A Time
The New Mexico credit union has hired 23 of its own interns originating from a course on finance careers exploration.
Browse Topics
Innovation Only Goes So Far Without Internal Alignment
Marc Rapport
Coastal Credit Union evaluates fintech through the lens of member value, strategic growth, and organizational readiness to implement new ideas.
Future Bets For Fintech
Rebecca Wessler
Credit unions are making decisions about where to build, invest, and partner as they balance today’s priorities with tomorrow’s opportunities.
Future Bets From Today’s Credit Unions
Marc Rapport
Industry leaders share how they approach fintech investment, balancing immediate needs with longer-term bets while keeping member value and mission at the center.
Competing For Gen Z, SMBs, And The Future Of Money
Callahan & Associates
Credit unions that enable seamless movement between fiat and digital assets position themselves as a trusted on- and off-ramp.
The Financial Readiness Gap: Credit Unions Evaluate It Every Day. But Who Builds It?
Callahan & Associates
The credit unions that win the next generation will be the ones that showed up early, when young members were forming habits and deciding whom to trust.
Defending Your Credit Union Against Fraud Means Fighting Fire With Smarter Fire
Callahan & Associates
The challenge is no longer whether to adopt AI, but how to adopt it responsibly with the right governance, the right partners, and the right balance between technology and human oversight.
Digital Assets Are Coming For Payments. Are Credit Unions Ready?
Andrew Lepczyk
McKinsey projects trillions of dollars in growth across digital assets, with money movement emerging as one of the biggest opportunities.
The Long Game For Fintech At FORUM Credit Union
Marc Rapport
The Indiana cooperative blends internal development with selective partnerships to meet members’ needs today now while positioning for what’s next.
Mission Fed Weighs Fintech Returns Against Real-World Fit
Marc Rapport
The San Diego cooperative leans on its CUSO and the CURQL network to make fintech investments, but member needs still guide which solutions ultimately make it into the credit union’s operations.
AI Boot Camp Is More Than Basic Training At Clearview FCU
Aaron Passman
Hands-on work with artificial intelligence tools is future-proofing staff members, giving them the confidence to adopt new technology and embrace efficiencies.
Are We Doing Enough?