Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Put Your Data Where Your Mouth Is

The much-publicized Google memo got me thinking. Finance is a traditionally male-dominated field. In credit union land, 51.4% of CEOs are female yet collectively manage only 18.5% of the industry’s assets.

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Credit Union Industry Commentary

Time For Real Credit Union Disruption: Seek Change From The NCUA!

Keeping credit unions’ money for itself in the corporate bailout fund merger is the last straw — NCUA’s self-interest trumped its cooperative responsibility.
Credit Union Industry Commentary

Now Is The Time To Act! Are You In?

Are you willing to get involved in saving the NCUA from itself and the credit union movement for future generations?
Industry Insights

Leading Without A Leader And Credit Level Advocacy

Five can't-miss data points featured this week on CreditUnions.com.
Features

Lobbying And Advocacy At A Northeastern Credit Union

The government relations and engagement chief at Visions FCU shares how the New York-Pennsylvania-New Jersey credit union makes lobbying a team effort.
Credit Union Industry Commentary

Be That Unwavering Commodity

Reflections on what credit unions can do to build community and commitment — and re-create themselves along the way.
Industry Insights

How To Connect The Dots Between Wall Street And Main Street

Politics, advocacy, and impact rule the day at the Opportunity Finance Network’s 2017 conference.
Credit Union Industry Commentary

Put Your Data Where Your Mouth Is

The much-publicized Google memo got me thinking. Finance is a traditionally male-dominated field. In credit union land, 51.4% of CEOs are female yet collectively manage ...
Credit Union Industry Commentary

A Seat At The Table Or A Place On The Ark?

A CEO explains why his CUSO postponed its annual conference — aiding in hurricane recovery efforts and living cooperative ideals is just the beginning.
Industry Insights

How To Think Outside The Annual Review And Why It Takes A Village To Fight Fraud

Five can't-miss data points featured this week on CreditUnions.com.
Credit Union Industry Commentary

The 4 Challenges Of Board Governance (Part 2)

Each credit union needs to develop its own best practices for board governance, but there are some critical common themes.

Calling All CFOs

Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.

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Membership And Annual Member Growth, 06.30.25

Member Momentum Is At A Crossroads

Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.

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CreditUnions.com
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