Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

What’s Your Sign?

Seeing a northern Virginia farm go bold prompts considerations of what credit unions can tell their members and their communities.

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Best Of February 2018

Based on February traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.

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What Would Mr. Rogers Say?

A half-century after he helped save public broadcasting, what can the TV icon, and my family friend, teach the credit union movement in its own moment of crisis?

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The Difference Is In The Mission

How credit unions define their mission, and the actions they take to deliver on it, creates member value as well as a distinct competitive advantage for the movement.

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Features

The Great Debt Paydown Challenge

How one Wisconsin credit union encourages members to reduce debt and improve their debt-to-income ratio.
Industry Insights

First-Time Homebuyers, Automation, And NII

Five can’t-miss data points this week on CreditUnions.com.
Credit Union Industry Commentary

What’s Your Sign?

Seeing a northern Virginia farm go bold prompts considerations of what credit unions can tell their members and their communities.
Credit Union Industry Commentary

Who Will Be Our Mr. Rogers?

The credit union movement needs to tell its small stories, the ones that bankers can't tell.
Industry Insights

Best Of February 2018

Based on February traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
Credit Union Industry Commentary

What Would Mr. Rogers Say?

A half-century after he helped save public broadcasting, what can the TV icon, and my family friend, teach the credit union movement in its own ...
Credit Union Industry Commentary

How Do Credit Unions Measure Success?

Financial institutions are in the numbers business, but credit unions must also look beyond metrics like growth, share, and loss.
Credit Union Industry Commentary

The Difference Is In The Mission

How credit unions define their mission, and the actions they take to deliver on it, creates member value as well as a distinct competitive advantage ...
Graph Of The Week

2017 Credit Union Impact Report

Lending, savings, community support, and more. Credit unions had a busy year.
Credit Union Industry Commentary

Credit Unions Matter. But Do Members Care?

If members don’t think their credit union is relevant, sooner or later, it won’t be.
Jim Morrell, Peninsula Community FCU

Jim Morrell On Leadership

The CEO of Peninsula Community Federal Credit Union highlights how active listening and lessons from the basket court shape a culture of inclusive banking that serves members and employees.

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