JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Who Will Be Our Mr. Rogers?
March 12, 2018
No Comments
The credit union movement needs to tell its small stories, the ones that bankers can’t tell.
Best Of February 2018
March 6, 2018
No Comments
Based on February traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
What Would Mr. Rogers Say?
March 6, 2018
No Comments
A half-century after he helped save public broadcasting, what can the TV icon, and my family friend, teach the credit union movement in its own moment of crisis?
How Do Credit Unions Measure Success?
March 5, 2018
No Comments
Financial institutions are in the numbers business, but credit unions must also look beyond metrics like growth, share, and loss.
The Difference Is In The Mission
March 1, 2018
No Comments
How credit unions define their mission, and the actions they take to deliver on it, creates member value as well as a distinct competitive advantage for the movement.
2017 Credit Union Impact Report
February 28, 2018
No Comments
Lending, savings, community support, and more. Credit unions had a busy year.
Credit Unions Matter. But Do Members Care?
February 26, 2018
No Comments
If members don’t think their credit union is relevant, sooner or later, it won’t be.
A Question Of Culture
February 20, 2018
No Comments
Whether a credit union’s staff and leadership is comfortable going off script to solve member problems is a matter of culture.
If A Tree Falls In A Forest, Can It Be Taxed?
February 12, 2018
No Comments
Credit unions don’t want to lose their tax exemption, but does the movement take the time to explain member-ownership? And why it matters?
10 Credit Unions That Topped The Charts In Member Value In 2Q 2017
January 29, 2018
No Comments
Callahan spotlights credit unions of all sizes that return the most value to members.
Best Of February 2018
Based on February traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
What Would Mr. Rogers Say?
A half-century after he helped save public broadcasting, what can the TV icon, and my family friend, teach the credit union movement in its own ...
How Do Credit Unions Measure Success?
Financial institutions are in the numbers business, but credit unions must also look beyond metrics like growth, share, and loss.
The Difference Is In The Mission
How credit unions define their mission, and the actions they take to deliver on it, creates member value as well as a distinct competitive advantage ...
2017 Credit Union Impact Report
Lending, savings, community support, and more. Credit unions had a busy year.
Credit Unions Matter. But Do Members Care?
If members don’t think their credit union is relevant, sooner or later, it won’t be.
A Question Of Culture
Whether a credit union's staff and leadership is comfortable going off script to solve member problems is a matter of culture.
If A Tree Falls In A Forest, Can It Be Taxed?
Credit unions don't want to lose their tax exemption, but does the movement take the time to explain member-ownership? And why it matters?
10 Credit Unions That Topped The Charts In Member Value In 2Q 2017
Callahan spotlights credit unions of all sizes that return the most value to members.
Browse Topics
A New Product Playbook Is Driving Change At Premier Credit Union
Savana Morie
In order to adopt a more proactive strategy, the Iowa cooperative is using a dedicated product development team to promote visibility and follow-through from idea to launch.
Meet The Finalists For The 2026 Innovation Series: AI-Powered Member Experience
Callahan & Associates
This year’s finalists are reimagining how credit unions can use AI to combine cutting-edge technology with old-school member service.
When Members Don’t Turn To FIs, They Turn To Friends And Family
Andrew Lepczyk
Financial advice comes in many forms. How can credits union make sure they are the No. 1 choice for their members?
Meet The Finalists For The 2026 Innovation Series: Reimagining The Lending Experience
Callahan & Associates
This year’s finalists are uncovering new ways to harness the power of technology to improve and expand lending across the industry.
A Small Match Builds Big Emergency Savings At Lake Trust
Aaron Passman
A program to help staffers improve their savings skills generated more than $200,000 in deposits and helped change participants’ financial habits.
Credit Union Data Predicts Who Will Win Super Bowl 2026
Andrew Lepczyk
As Super Bowl LX nears, the Callahan Bowl prediction model says the Seahawks will see green en route to the Lombardi Trophy.
140 Million Reasons To Lend
Aaron Passman
Lending is evolving, and credit unions are adapting. This week, CreditUnions.com examines how shifting economic conditions are reshaping lending strategies.
Rethinking Auto Lending And The Choices Facing Credit Union Leaders
Callahan & Associates
Affordability pressures, extended loan terms, and shifting vehicle values are forcing institutions to look beyond familiar structures and reconsider how to balance risk and return.
What Credit Unions Can Do NOW To Launch And Expand Student Lending Programs
Callahan & Associates
Credit unions are uniquely well-positioned to guide members through uncertainty and fill essential funding gaps.
What Would A 10% Credit Card Rate Cap Mean For Credit Unions And Members?
Andrew Lepczyk
A closer look at the trade-offs of mandated lower credit card rates reveals a delicate balance between portfolio health and member access.
Who Will Be Our Mr. Rogers?