Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

2Q 2017 Trendwatch

This must-attend quarterly event for credit union leaders covers performance trends, industry success stories, and areas of opportunity.

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Credit Union Industry Commentary

The 4 Challenges Of Board Governance (Part 1)

Each credit union needs to develop its own best practices for board governance, but there are some critical common themes.
Features

Judy Soules On Leadership

The CFO for One Credit Union in Vermont talks early lessons, inspiration, and hopes for the future.
Credit Union Industry Commentary

Caution: Disruption Ahead

It's no longer IF, but WHEN. Autonomous cars are coming. Are credit unions ready to respond?
Credit Union Industry Commentary

Credit Unions Are Stronger Than Ever

Eliminating barriers and connecting with members distinguishes credit unions from other financial institutions and makes the movement stronger than it’s ever been.
Industry Insights

CUbroadcast Highlights Callahan’s Second Quarter Trendwatch

In episode No. 799, Mike Lawson brings on Callahan partner Jay Johnson to talk credit union financial performance in the second quarter.
Credit Union Industry Commentary

Carpe Diem! The NCUA Deadline For Comment On Bailout Funds Merger Is Here.

The regulator is offering a rare opportunity for input on how it handles billions in credit unions’ money, but the movement better move fast.
Features

A Lesson from Katrina: The Disaster That Didn’t Happen

Five years ago, I forecast that Katrina could cost the credit union system up to $2 billion. How wrong I was!

2Q 2017 Trendwatch

This must-attend quarterly event for credit union leaders covers performance trends, industry success stories, and areas of opportunity.
Credit Union Industry Commentary

What’s $1.8 Billion Between Friends?

Here’s how and why to learn more and then speak out about the NCUA’s proposed merger of the corporate credit union and share insurance funds. ...
Credit Union Industry Commentary

Buying A Home. How Risky Is That?

An analysis of home values by ZIP code could topple the assumption that owning a home remains the best of investments.

Calling All CFOs

Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.

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Membership And Annual Member Growth, 06.30.25

Member Momentum Is At A Crossroads

Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.

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