Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

2017 Writer’s Choice Awards

Credit unions share their best practices with CreditUnions.com all year. Here, Callahan’s staff writers share their selections for a handful of lesser-known pieces that are worth revisiting.

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Jeff Disterhoft On Leadership

The CEO for University of Iowa Community Credit Union shares how developing relationships, solving problems, and uncovering opportunities have helped the cooperative thrive.

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Features

How To Become A Grown-Up In 1 Day Or Less

BECU’s financial reality fairs teach high schoolers about the challenges of adulthood.
Industry Insights

CUbroadcast Highlights Big Idea For 2018

Callahan's managing partner Jon Jeffreys discusses the need for credit unions to ask tough questions.
Credit Union Industry Commentary

It’s Not Just About The Money

Visits with management teams at six credit unions uncovered different riffs on the same theme: Now’s the time and we’re the people.
Credit Union Industry Commentary

Don’t Be Complacent With Pricing In 2018

Refocus and avoid the trap of price creep.
Industry Insights

How To Get Busy Living And A Credit Union Revision

Four can’t-miss data points this week on CreditUnions.com.
Credit Union Industry Commentary

A Big Idea For 2018: Asking Tough Questions

How can credit unions push the movement forward? By tackling tough questions and discovering the right, not easy, answers.
Industry Insights

2017 Writer’s Choice Awards

Credit unions share their best practices with CreditUnions.com all year. Here, Callahan’s staff writers share their selections for a handful of lesser-known pieces that are ...
Industry Insights

Ahead In 2018: Interest Rates And Tech Tools Both On the Rise

It may or may not be a bubble, but consumer debt might roil the waters for credit unions and their members. Can machines learn to ...
Features

Jeff Disterhoft On Leadership

The CEO for University of Iowa Community Credit Union shares how developing relationships, solving problems, and uncovering opportunities have helped the cooperative thrive.
Industry Insights

CUbroadcast Highlights Need For Credit Union Collaboration

Callahan's Managing Partner Jon Jeffreys shares why credit unions need to collaborate to compete in today's disruptive marketplace.
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