JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
What Does ‘Sustainable Business’ Mean To Credit Unions?
February 25, 2019
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Doing the right thing is a business model that combines profit, passion, and the pursuit of happiness.
Lending, Mobile, And The Member Experience
February 25, 2019
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Five can’t-miss data points this week on CreditUnions.com.
Turn That Annual Report Into A Living Report
February 19, 2019
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Credit unions should harness the power of technology to provide real-time updates on their financial and social impact.
Member Experience, Fourth Quarter Data, Living Report
February 19, 2019
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Five can’t-miss data points this week on CreditUnions.com.
What Is Mid-Management’s Role In Strategy Development
February 13, 2019
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For many, thinking about the credit union as a whole is a brand-new experience.
Rewards, Referrals, And Returns
February 11, 2019
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Five can’t-miss data points this week on CreditUnions.com.
Member Satisfaction Is High. It Could Be Higher.
February 6, 2019
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One study shows opportunity for credit union service in the year ahead.
Best Of January 2019
February 4, 2019
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Based on January traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
Analytics, Autos, And Attracting Deposits
January 28, 2019
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Five can’t-miss data points this week on CreditUnions.com.
Fighting Fraud And Dissecting Data
January 22, 2019
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Five can’t-miss data points this week on CreditUnions.com.
Lending, Mobile, And The Member Experience
Five can't-miss data points this week on CreditUnions.com.
Turn That Annual Report Into A Living Report
Credit unions should harness the power of technology to provide real-time updates on their financial and social impact.
Member Experience, Fourth Quarter Data, Living Report
Five can't-miss data points this week on CreditUnions.com.
What Is Mid-Management’s Role In Strategy Development
For many, thinking about the credit union as a whole is a brand-new experience.
Rewards, Referrals, And Returns
Five can't-miss data points this week on CreditUnions.com.
Member Satisfaction Is High. It Could Be Higher.
One study shows opportunity for credit union service in the year ahead.
Best Of January 2019
Based on January traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
Analytics, Autos, And Attracting Deposits
Five can't-miss data points this week on CreditUnions.com.
Fighting Fraud And Dissecting Data
Five can't-miss data points this week on CreditUnions.com.
Browse Topics
The Merchant Services Advantage For Credit Unions
Callahan & Associates
Payment capabilities increasingly shape how business owners evaluate their primary financial institution
Coffee And A Smile? Not Good Enough.
Aaron Passman
Coffee and a smile still matter — they’re just not enough. That’s why credit unions are redefining member experience across digital, data, and the entire organization.
6 Takes On Today’s Member Experience: Andre Vygnansk
Marc Rapport
The CXO of OUR Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
Don’t Wait For Data. FirstLook Analysis Is Available Today.
Callahan & Associates
Callahan & Associates provides an early look at quarterly performance results. Sneak a peek at the latest trends here.
6 Takes On Today’s Member Experience: Stacy Armijo
Marc Rapport
The CXO of Amplify Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
6 Takes On Today’s Member Experience: Inna Sprague
Marc Rapport
The CXO of Teachers FCU talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
Closing The “Confidence Gap:” Using Segmentation To Deepen Member Loyalty
Callahan & Associates
Credit unions can’t deepen loyalty with a one-size-fits-all experience. Life-stage segmentation helps institutions build relevance, confidence, and trust.
6 Takes On Today’s Member Experience: Kim Riley
Marc Rapport
The CXO of Wright-Patt Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
When Everyone Owns The Member Experience, No One Does
Marc Rapport
Shared ownership can quietly fracture a member journey. FORUM Credit Union leans on clear accountability to keep channels aligned.
6 Takes On Today’s Member Experience
Marc Rapport
Member experience leaders talk about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
What Does ‘Sustainable Business’ Mean To Credit Unions?