JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Analytics, Autos, And Attracting Deposits
January 28, 2019
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Five can’t-miss data points this week on CreditUnions.com.
Fighting Fraud And Dissecting Data
January 22, 2019
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Five can’t-miss data points this week on CreditUnions.com.
Jim Minge On Leadership
January 21, 2019
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The CEO of Texas Trust Credit Union talks about what he’s learned through the years, how he found his way from auditor to credit union CEO, and why there’s no room for a big ego when it comes to helping members.
Great Hires And Tough Decisions
January 14, 2019
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Five can’t-miss data points this week on CreditUnions.com.
What’s In A Name: Chief Experience Officer
January 14, 2019
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Stacy Armijo works across her enterprise and the community to promote member service and brand awareness at Amplify Credit Union.
Are Your People Prepared?
January 8, 2019
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A family reunion fracas spurs some thought about why it’s important to prepare everyone in an organization to tell its story.
How To Prioritize Strategy In 2019
January 8, 2019
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A solid strategy helps credit unions make the most difficult of business decisions: Choosing what not to do.
How To Capitalize On Member Intelligence
January 7, 2019
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The power of data analytics to inform and personalize credit union outreach represents a new frontier for member service.
4 Opportunities For 2019
January 7, 2019
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This past year, leaders at Callahan & Associates have noted several recurring themes that the firm has identified as opportunities for 2019.
The Importance Of Collaboration In 2019
January 1, 2019
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Credit unions must deliver ever-greater value to their members. This requires constant investment that is made easier, and more successful, by collaboration.
Analytics, Autos, And Attracting Deposits
Five can't-miss data points this week on CreditUnions.com.
Fighting Fraud And Dissecting Data
Five can't-miss data points this week on CreditUnions.com.
Jim Minge On Leadership
The CEO of Texas Trust Credit Union talks about what he’s learned through the years, how he found his way from auditor to credit union ...
Great Hires And Tough Decisions
Five can't-miss data points this week on CreditUnions.com.
What’s In A Name: Chief Experience Officer
Stacy Armijo works across her enterprise and the community to promote member service and brand awareness at Amplify Credit Union.
How To Prioritize Strategy In 2019
A solid strategy helps credit unions make the most difficult of business decisions: Choosing what not to do.
How To Capitalize On Member Intelligence
The power of data analytics to inform and personalize credit union outreach represents a new frontier for member service.
4 Opportunities For 2019
This past year, leaders at Callahan & Associates have noted several recurring themes that the firm has identified as opportunities for 2019.
The Importance Of Collaboration In 2019
Credit unions must deliver ever-greater value to their members. This requires constant investment that is made easier, and more successful, by collaboration.
Browse Topics
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?
New Highs For Equity Markets Despite Iran And Oil Prices
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
New Graduates Face A Cautious Job-Hiring Landscape
Tony Waltrich
Today’s job market is shaped by skills based expectations, with employers slowing entry level hiring and placing greater emphasis on applied experience.
A Credit Union Journey Into Cryptocurrency And Stablecoins
Savana Morie
St. Cloud Financial is betting on digital assets to protect member relationships and future relevance. It’s picked up lessons for other leaders along the way.
Are Your People Prepared?