Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Industry Insights

FS-ISAC Ramps Up Credit Union Outreach

The international threat intelligence sharing and analysis organization has added its first credit union-focused staffer.
Features

The State Of Grants In The Credit Union Movement

How financial services cooperatives are leveraging CDFI, NCUA, and NCUF grants to underwrite their expanding reach and impact.
Features

4 Tips To Make Gamification Work For Your Members

There’s no secret code to control members’ actions, but gamification can still help credit unions encourage financially sound behavior.
Credit Union Industry Commentary

The Myth Of The Fast Follower

As credit unions face new marketplace disruptions, it’s time to take a closer look at some traditional responses to these challenges.
Callahan News

Introducing A New Way To Turn Ideas Into Action

Credit Union Strategy & Performance gets a facelift for 2017 and pushes a model for sharing credit union best practices to the next level.
Features

Joan Moran On Leadership

The CEO of DOLFCU talks about thinking differently, working collaboratively, and taking chances.
Industry Insights

The 2016 Annual Report, Branch Designs, And Bank Buying

Four can't-miss data points featured this week on CreditUnions.com.
Features

2016 Credit Union Annual Report

Disruption avoidance, the state of mergers, and what’s on the agenda for 2017. All this and more in this year’s report.
Features

A Distinguished Performance Model

Credit unions need to evaluate financial performance results using not-for-profit parameters and a cooperative lens.
Credit Union Industry Commentary

Credit Unions Everywhere Live The “Members First” Motto

When employees prioritize what is best for the member, they demonstrate the cooperative difference.

Calling All CFOs

Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.

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Membership And Annual Member Growth, 06.30.25

Member Momentum Is At A Crossroads

Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.

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