Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

A Cooperative Outlook On Governance

How the cooperative principles guide the governance of a non-profit based in Washington state. A Q&A with Anne-Marie La Porte, Director of Governance Services, Group Health Cooperative.

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Credit Union Industry Commentary

What’s $1.8 Billion Between Friends?

Here’s how and why to learn more and then speak out about the NCUA’s proposed merger of the corporate credit union and share insurance funds. ...
Credit Union Industry Commentary

Buying A Home. How Risky Is That?

An analysis of home values by ZIP code could topple the assumption that owning a home remains the best of investments.
Credit Union Industry Commentary

$40 Million Transfer Of Member Capital Shows Need For New Merger Rule

Payouts to senior managers after the PenFed takeover of Belvoir FCU also show need for transparency.
Features

A Cooperative Outlook On Governance

How the cooperative principles guide the governance of a non-profit based in Washington state. A Q&A with Anne-Marie La Porte, Director of Governance Services, Group ...
Features

5 Questions To Answer Before Moving On A Merger

Deciding whether, and with whom, to merge can be tricky. Use this list to spark conversations that will lead to a deeper understanding of the ...
Features

How High-Risk Lending Reaps Rewards

Managing risk and building relationships helps two small credit unions lend to C-D-E-paper borrowers.
Features

It’s All ‘Neighbor’ Good At TruStone Financial

The Twin Cities financial cooperative used social media to entice members to call out good causes and made a lot of positive impressions in the ...
Credit Union Industry Commentary

Remembering Hubert Hoosman

Jim Blaine remembers the man who made a major mark in his St. Louis community and well beyond.
Credit Union Industry Commentary

The Risk In Thinking That Safe Equals Sound

While the NCUA and the industry examines the merger process, maybe it’s time to consider providing a way for credit unions considering going away to ...
Credit Union Industry Commentary

Get The Job Done For Members

The success of both the credit union and the member should increase as their relationship deepens over time.
Jim Morrell, Peninsula Community FCU

Jim Morrell On Leadership

The CEO of Peninsula Community Federal Credit Union highlights how active listening and lessons from the basket court shape a culture of inclusive banking that serves members and employees.

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