JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
3 Ways Credit Unions Can Help Veterans
November 7, 2018
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This Veterans Day, financial cooperatives can make life a little easier for our nation’s former servicemen and women.
What’s In A Name: Diversity And Inclusion Officer
October 29, 2018
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Esmi Rivera helps Notre Dame FCU spread financial wellness and opportunity one member engagement and workshop at a time.
Emotion-Driven Marketing And Gen Z
October 25, 2018
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Three takeaways from the third day of the 2018 Money 20/20 conference.
The Need For Social Impact
October 23, 2018
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Three takeaways from the second day of the 2018 Money 20/20 conference.
Jane Dobbs On Leadership
October 22, 2018
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The CEO of Canyon State Credit Union shares valuable lessons learned through rebuilding troubled organizations.
Member Value, Front Line Changes, And Investments
October 22, 2018
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Five can’t-miss data points this week on CreditUnions.com.
Member Value In Vermont
October 19, 2018
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Credit Union of Vermont provides some of the best member value the industry has to offer and consistently ranks among the top credit unions in Return Of The Member.
3.3 Billion Ways To Showcase The Credit Union Difference
October 15, 2018
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Credit unions across the country offer members better rates, reduced fees, and other patronage perks. That’s something to celebrate.
International Credit Union Day 2018 Giveback: Clark County
October 15, 2018
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On the platinum anniversary of International Credit Union Day, CreditUnions.com looks at how different credit unions return value to members to showcase the credit union difference.
International Credit Union Day 2018 Giveback: PSECU
October 15, 2018
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On the platinum anniversary of International Credit Union Day, we look at how some credit unions are offering patronage perks to showcase the credit union difference.
3 Ways Credit Unions Can Help Veterans
This Veterans Day, financial cooperatives can make life a little easier for our nation’s former servicemen and women.
What’s In A Name: Diversity And Inclusion Officer
Esmi Rivera helps Notre Dame FCU spread financial wellness and opportunity one member engagement and workshop at a time.
Emotion-Driven Marketing And Gen Z
Three takeaways from the third day of the 2018 Money 20/20 conference.
The Need For Social Impact
Three takeaways from the second day of the 2018 Money 20/20 conference.
Jane Dobbs On Leadership
The CEO of Canyon State Credit Union shares valuable lessons learned through rebuilding troubled organizations.
Member Value, Front Line Changes, And Investments
Five can't-miss data points this week on CreditUnions.com.
Member Value In Vermont
Credit Union of Vermont provides some of the best member value the industry has to offer and consistently ranks among the top credit unions in ...
3.3 Billion Ways To Showcase The Credit Union Difference
Credit unions across the country offer members better rates, reduced fees, and other patronage perks. That’s something to celebrate.
International Credit Union Day 2018 Giveback: Clark County
On the platinum anniversary of International Credit Union Day, CreditUnions.com looks at how different credit unions return value to members to showcase the credit union ...
International Credit Union Day 2018 Giveback: PSECU
On the platinum anniversary of International Credit Union Day, we look at how some credit unions are offering patronage perks to showcase the credit union ...
Browse Topics
The Merchant Services Advantage For Credit Unions
Callahan & Associates
Payment capabilities increasingly shape how business owners evaluate their primary financial institution
Coffee And A Smile? Not Good Enough.
Aaron Passman
Coffee and a smile still matter — they’re just not enough. That’s why credit unions are redefining member experience across digital, data, and the entire organization.
6 Takes On Today’s Member Experience: Andre Vygnansk
Marc Rapport
The CXO of OUR Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
Don’t Wait For Data. FirstLook Analysis Is Available Today.
Callahan & Associates
Callahan & Associates provides an early look at quarterly performance results. Sneak a peek at the latest trends here.
6 Takes On Today’s Member Experience: Stacy Armijo
Marc Rapport
The CXO of Amplify Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
6 Takes On Today’s Member Experience: Inna Sprague
Marc Rapport
The CXO of Teachers FCU talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
Closing The “Confidence Gap:” Using Segmentation To Deepen Member Loyalty
Callahan & Associates
Credit unions can’t deepen loyalty with a one-size-fits-all experience. Life-stage segmentation helps institutions build relevance, confidence, and trust.
6 Takes On Today’s Member Experience: Kim Riley
Marc Rapport
The CXO of Wright-Patt Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
When Everyone Owns The Member Experience, No One Does
Marc Rapport
Shared ownership can quietly fracture a member journey. FORUM Credit Union leans on clear accountability to keep channels aligned.
6 Takes On Today’s Member Experience
Marc Rapport
Member experience leaders talk about what’s changed, what’s stayed the same, and what matters most as the industry evolves.