JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Gender Parity In The Credit Union Industry
August 13, 2018
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As calls for gender parity grow louder, the credit union industry has already made large strides.
It’s Time To Make Your Credit Union A Lifestyle Brand
August 13, 2018
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Modern marketing connects on values, not stuff. Credit unions can do that by telling their story better.
Diana Dykstra On Leadership
August 13, 2018
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The president of the California and Nevada Credit Union League shares what drew her to the credit union movement and why she thinks more collaboration is a must-have for the future.
A Role For HSAs In Deposit Growth
August 13, 2018
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In a world of rising healthcare deductibles, one Keystone State cooperative is using health savings accounts to help members take control of their finances.
5 Small Loans That Make A Big Difference
August 6, 2018
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A loan doesn’t have to be massive to be mighty. These high-impact programs have an outsize effect on members and communities.
10 Strategic Questions, Raising Deposit Rates, And More
July 30, 2018
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Five can’t-miss data points this week on CreditUnions.com.
Is The Credit Union Movement Ambitious Enough?
July 30, 2018
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Credit unions are different, and better. Consumers are catching on, but market share indicates untapped opportunity awaits.
10 Questions That Keep Credit Union Leaders Up At Night (And What To Do About Them)
July 30, 2018
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Financial services move fast. These credit unions have discovered ways to move faster.
How To Build BI, #RelationshipGoals, Credit Union Horticulture
July 23, 2018
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Five can’t-miss data points this week on CreditUnions.com.
Does Your Credit Union Have A Horticulturalist?
July 23, 2018
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Growing a productive company culture requires different care for “annuals” and “perennials.”
Gender Parity In The Credit Union Industry
As calls for gender parity grow louder, the credit union industry has already made large strides.
Diana Dykstra On Leadership
The president of the California and Nevada Credit Union League shares what drew her to the credit union movement and why she thinks more collaboration ...
A Role For HSAs In Deposit Growth
In a world of rising healthcare deductibles, one Keystone State cooperative is using health savings accounts to help members take control of their finances.
5 Small Loans That Make A Big Difference
A loan doesn’t have to be massive to be mighty. These high-impact programs have an outsize effect on members and communities.
10 Strategic Questions, Raising Deposit Rates, And More
Five can’t-miss data points this week on CreditUnions.com.
Is The Credit Union Movement Ambitious Enough?
Credit unions are different, and better. Consumers are catching on, but market share indicates untapped opportunity awaits.
10 Questions That Keep Credit Union Leaders Up At Night (And What To Do About Them)
Financial services move fast. These credit unions have discovered ways to move faster.
How To Build BI, #RelationshipGoals, Credit Union Horticulture
Five can’t-miss data points this week on CreditUnions.com.
Does Your Credit Union Have A Horticulturalist?
Growing a productive company culture requires different care for “annuals” and “perennials.”
Browse Topics
The Merchant Services Advantage For Credit Unions
Callahan & Associates
Payment capabilities increasingly shape how business owners evaluate their primary financial institution
Coffee And A Smile? Not Good Enough.
Aaron Passman
Coffee and a smile still matter — they’re just not enough. That’s why credit unions are redefining member experience across digital, data, and the entire organization.
6 Takes On Today’s Member Experience: Andre Vygnansk
Marc Rapport
The CXO of OUR Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
Don’t Wait For Data. FirstLook Analysis Is Available Today.
Callahan & Associates
Callahan & Associates provides an early look at quarterly performance results. Sneak a peek at the latest trends here.
6 Takes On Today’s Member Experience: Stacy Armijo
Marc Rapport
The CXO of Amplify Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
6 Takes On Today’s Member Experience: Inna Sprague
Marc Rapport
The CXO of Teachers FCU talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
Closing The “Confidence Gap:” Using Segmentation To Deepen Member Loyalty
Callahan & Associates
Credit unions can’t deepen loyalty with a one-size-fits-all experience. Life-stage segmentation helps institutions build relevance, confidence, and trust.
6 Takes On Today’s Member Experience: Kim Riley
Marc Rapport
The CXO of Wright-Patt Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
When Everyone Owns The Member Experience, No One Does
Marc Rapport
Shared ownership can quietly fracture a member journey. FORUM Credit Union leans on clear accountability to keep channels aligned.
6 Takes On Today’s Member Experience
Marc Rapport
Member experience leaders talk about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
It’s Time To Make Your Credit Union A Lifestyle Brand