Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Think And Act Boldly

Changing market dynamics mean that credit unions have to redouble their efforts to secure their position as members’ go-to financial provider.

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Credit Union Industry Commentary

Fail, To Succeed

Only in a culture that celebrates process and smart risk-taking does true innovation take root.
Credit Union Industry Commentary

Turn Financial Wellness Talk Into Action In 2017

The need for credit unions has perhaps never been greater for the average American household.
Features

A Strategy To Offer In-House Education

Ardent Credit Union looks to a nearby university to offer advanced education to motivated employees.
Industry Insights

Tuning Into The Underbanked

To better serve our fellow Americans, we must look closely at the “unbanking” phenomenon that is gripping our new middle class.
Features

Arrowhead Credit Union: What Happens When Member-Owner Governance Is Removed From A Credit Union

No credit union in America has come close to the bottom-line financial results of Arrowhead Credit Union’s 3.75% ROA for both 2011 and 2012.
Features

An Opportunity For Real Return On The Corporate Credit Union Takeovers

Co-Ops for Change is crowd-sourcing data on each corporate credit union’s portfolio that was taken to collateralize the NCUA Guaranteed Notes (NGN).
Features

Think And Act Boldly

Changing market dynamics mean that credit unions have to redouble their efforts to secure their position as members’ go-to financial provider.
Features

It’s Not Just A DC Road Race

The spotlight is on credit unions from coast to coast during the Credit Union Cherry Blossom Ten Mile Run in Washington, DC.
Industry Insights

How Members Really Feel About Credit Union Service

Results from a recent TimeTrade survey shed light on the member experience.
Industry Insights

Best Of CreditUnions.com 2016: Mortgage, Payments, Marketing, And More

Four can't-miss data points featured this week on CreditUnions.com.

Calling All CFOs

Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.

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Membership And Annual Member Growth, 06.30.25

Member Momentum Is At A Crossroads

Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.

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