JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
3 Tips To Build A Winning Team
June 15, 2017
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Professional sports team offer insight into how to support this critical element of success.
3 Tips To Run Effective Board Meetings
June 8, 2017
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An NCUA webinar series relays tools and tips from which all credit unions can benefit.
Is Automated Automobile Disruption Less Than Five Years Away?
May 31, 2017
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One report believes automated cars will be road ready by 2021. From then, the world will change fast.
It’s Not A Branch, It’s A Learning Lab
May 29, 2017
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Dupaco Community’s new branch concept combines interactive tellers, meaningful conversation, and fluid design to boost member satisfaction.
1Q 2017 Trendwatch
May 25, 2017
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This must-attend quarterly event for credit union leaders covers performance trends, industry success stories, and areas of opportunity.
Collaboration Is A Business, Not A Social Mission
May 17, 2017
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Winning and collaborating are not mutually exclusive.
Beyond Blaine: Retirement And Succession
May 15, 2017
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In May 2016, industry maverick Jim Blaine announced his retirement from State Employees’ Credit Union. His successor, longtime SECU executive Mike Lord, was named soon after. In this ongoing series, CreditUnions.com details Blaine’s history with the credit union and the movement, how SECU arrived at a successor, and what’s next under Lord for the $30 billion institution.
Credit Unions For Sale?
May 14, 2017
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When member-owned financial cooperatives are sold in a merger that is really a fire sale, the benefit goes to the buyers, the selling board, and senior managers at the members’ expense.
How To Stop Exploiting Members In Mergers
May 14, 2017
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There is an alternative approach to self-dealing credit union mergers that corrupt the ideals of member-owned financial cooperatives.
Shruti Miyashiro On Leadership
May 8, 2017
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The head of Orange County’s Credit Union talks leadership, mentors, and recruiting — and retaining — the best associates for her team.
3 Tips To Run Effective Board Meetings
An NCUA webinar series relays tools and tips from which all credit unions can benefit.
Is Automated Automobile Disruption Less Than Five Years Away?
One report believes automated cars will be road ready by 2021. From then, the world will change fast.
It’s Not A Branch, It’s A Learning Lab
Dupaco Community’s new branch concept combines interactive tellers, meaningful conversation, and fluid design to boost member satisfaction.
1Q 2017 Trendwatch
This must-attend quarterly event for credit union leaders covers performance trends, industry success stories, and areas of opportunity.
Collaboration Is A Business, Not A Social Mission
Winning and collaborating are not mutually exclusive.
Beyond Blaine: Retirement And Succession
In May 2016, industry maverick Jim Blaine announced his retirement from State Employees’ Credit Union. His successor, longtime SECU executive Mike Lord, was named soon ...
Credit Unions For Sale?
When member-owned financial cooperatives are sold in a merger that is really a fire sale, the benefit goes to the buyers, the selling board, and ...
How To Stop Exploiting Members In Mergers
There is an alternative approach to self-dealing credit union mergers that corrupt the ideals of member-owned financial cooperatives.
Shruti Miyashiro On Leadership
The head of Orange County’s Credit Union talks leadership, mentors, and recruiting — and retaining — the best associates for her team.
Browse Topics
Takeaways From Day 2 Of GAC
Aaron Passman
Revisiting the major speakers, key insights, and more from the second day of America’s Credit Unions’ annual Governmental Affairs Conference.
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.
3 Tips To Build A Winning Team