JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
$40 Million Transfer Of Member Capital Shows Need For New Merger Rule
August 2, 2017
No Comments
Payouts to senior managers after the PenFed takeover of Belvoir FCU also show need for transparency.
A Cooperative Outlook On Governance
August 1, 2017
No Comments
How the cooperative principles guide the governance of a non-profit based in Washington state. A Q&A with Anne-Marie La Porte, Director of Governance Services, Group Health Cooperative.
5 Questions To Answer Before Moving On A Merger
July 24, 2017
No Comments
Deciding whether, and with whom, to merge can be tricky. Use this list to spark conversations that will lead to a deeper understanding of the benefits, drawbacks, and other implications.
How High-Risk Lending Reaps Rewards
July 24, 2017
No Comments
Managing risk and building relationships helps two small credit unions lend to C-D-E-paper borrowers.
It’s All ‘Neighbor’ Good At TruStone Financial
July 17, 2017
No Comments
The Twin Cities financial cooperative used social media to entice members to call out good causes and made a lot of positive impressions in the process.
Remembering Hubert Hoosman
July 11, 2017
No Comments
Jim Blaine remembers the man who made a major mark in his St. Louis community and well beyond.
The Risk In Thinking That Safe Equals Sound
July 3, 2017
No Comments
While the NCUA and the industry examines the merger process, maybe it’s time to consider providing a way for credit unions considering going away to save their value and re-deploy it for the common good.
Get The Job Done For Members
July 3, 2017
No Comments
The success of both the credit union and the member should increase as their relationship deepens over time.
Credit Unions As A “Cornerstone” Of Freedom
July 3, 2017
No Comments
A Keystone State credit union vanishes to merger but not without a fight.
19 Credit Union Leaders. 1 Vision For Member Service.
July 3, 2017
No Comments
Jeanne D’Arc Credit Union regularly hits pause on the daily grind to talk big-picture strategy. Learn how those efforts are paying off.
A Cooperative Outlook On Governance
How the cooperative principles guide the governance of a non-profit based in Washington state. A Q&A with Anne-Marie La Porte, Director of Governance Services, Group ...
5 Questions To Answer Before Moving On A Merger
Deciding whether, and with whom, to merge can be tricky. Use this list to spark conversations that will lead to a deeper understanding of the ...
How High-Risk Lending Reaps Rewards
Managing risk and building relationships helps two small credit unions lend to C-D-E-paper borrowers.
It’s All ‘Neighbor’ Good At TruStone Financial
The Twin Cities financial cooperative used social media to entice members to call out good causes and made a lot of positive impressions in the ...
Remembering Hubert Hoosman
Jim Blaine remembers the man who made a major mark in his St. Louis community and well beyond.
The Risk In Thinking That Safe Equals Sound
While the NCUA and the industry examines the merger process, maybe it’s time to consider providing a way for credit unions considering going away to ...
Get The Job Done For Members
The success of both the credit union and the member should increase as their relationship deepens over time.
Credit Unions As A “Cornerstone” Of Freedom
A Keystone State credit union vanishes to merger but not without a fight.
19 Credit Union Leaders. 1 Vision For Member Service.
Jeanne D'Arc Credit Union regularly hits pause on the daily grind to talk big-picture strategy. Learn how those efforts are paying off.
Browse Topics
Takeaways From Day 2 Of GAC
Aaron Passman
From macroeconomics to multiculturalism, the future of AI, and more, the second day of this year’s convention was packed with insights.
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.
$40 Million Transfer Of Member Capital Shows Need For New Merger Rule