JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
FS-ISAC Ramps Up Credit Union Outreach
May 2, 2017
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The international threat intelligence sharing and analysis organization has added its first credit union-focused staffer.
The State Of Grants In The Credit Union Movement
April 27, 2017
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How financial services cooperatives are leveraging CDFI, NCUA, and NCUF grants to underwrite their expanding reach and impact.
4 Tips To Make Gamification Work For Your Members
April 26, 2017
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There’s no secret code to control members’ actions, but gamification can still help credit unions encourage financially sound behavior.
The Myth Of The Fast Follower
April 25, 2017
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As credit unions face new marketplace disruptions, it’s time to take a closer look at some traditional responses to these challenges.
Introducing A New Way To Turn Ideas Into Action
April 24, 2017
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Credit Union Strategy & Performance gets a facelift for 2017 and pushes a model for sharing credit union best practices to the next level.
Joan Moran On Leadership
April 24, 2017
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The CEO of DOLFCU talks about thinking differently, working collaboratively, and taking chances.
The 2016 Annual Report, Branch Designs, And Bank Buying
April 17, 2017
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Four can’t-miss data points featured this week on CreditUnions.com.
2016 Credit Union Annual Report
April 17, 2017
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Disruption avoidance, the state of mergers, and what’s on the agenda for 2017. All this and more in this year’s report.
A Distinguished Performance Model
April 7, 2017
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Credit unions need to evaluate financial performance results using not-for-profit parameters and a cooperative lens.
Credit Unions Everywhere Live The “Members First” Motto
March 31, 2017
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When employees prioritize what is best for the member, they demonstrate the cooperative difference.
FS-ISAC Ramps Up Credit Union Outreach
The international threat intelligence sharing and analysis organization has added its first credit union-focused staffer.
The State Of Grants In The Credit Union Movement
How financial services cooperatives are leveraging CDFI, NCUA, and NCUF grants to underwrite their expanding reach and impact.
4 Tips To Make Gamification Work For Your Members
There’s no secret code to control members’ actions, but gamification can still help credit unions encourage financially sound behavior.
Introducing A New Way To Turn Ideas Into Action
Credit Union Strategy & Performance gets a facelift for 2017 and pushes a model for sharing credit union best practices to the next level.
Joan Moran On Leadership
The CEO of DOLFCU talks about thinking differently, working collaboratively, and taking chances.
The 2016 Annual Report, Branch Designs, And Bank Buying
Four can't-miss data points featured this week on CreditUnions.com.
2016 Credit Union Annual Report
Disruption avoidance, the state of mergers, and what’s on the agenda for 2017. All this and more in this year’s report.
A Distinguished Performance Model
Credit unions need to evaluate financial performance results using not-for-profit parameters and a cooperative lens.
Credit Unions Everywhere Live The “Members First” Motto
When employees prioritize what is best for the member, they demonstrate the cooperative difference.
Browse Topics
Takeaways From Day 2 Of GAC
Aaron Passman
Revisiting the major speakers, key insights, and more from the second day of America’s Credit Unions’ annual Governmental Affairs Conference.
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.
The Myth Of The Fast Follower